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HTC reorganizes its American operations according to internal email

Posted: , by Alan F.

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HTC reorganizes its American operations according to internal email
HTC is reorganizing its American operations. Starting immediately, Jason Mackenzie will take over HTC America in addition to working on global strategies with CEO Peter Chou. Mike Woodward, who runs HTC's North American operations, will be in charge of "Emerging Devices" which is being described as "a newly established business unit that will focus on innovative new HTC products and global distribution strategies."

The information was discovered written in an internal HTC email that was obtained by the Wall Street Journal and confirmed by the Taiwan based company. After thinking that it hit on a winning line last year with its new line of smartphones led by the HTC One X, it was back to the drawing board and this year HTC finally hit pay dirt with the HTC One. While still trailing the Samsung Galaxy S4 in sales, the aluminum clad HTC flagship has proven itself to be so popular that the company has just introduced the HTC One mini while the phablet sized HTC One Max is due out later this year. Despite the positive reception for the HTC One, HTC's shares are at their lowest price going back to 2005.

Despite HTC's strong ties to the U.S., Chou said last year that Europe and Asia were two markets that he wanted to focus on. In Chou's email, he noted that HTC's brand awareness among the youth market has been improving. "Among the youth segment, brand awareness is 87%, with 67% of this segment considering HTC a brand 'on the up,'"said the CEO.

"Effective immediately, in addition to his current duties in supporting me with global corporate strategy, [President of Global Sales] Jason Mackenzie will lead HTC America. [President of North America] Mike Woodward will lead Emerging Devices, a newly established business unit that will focus on innovative new HTC products and global distribution strategies. I want to thank these two outstanding leaders for their contributions to the success of the HTC One so far. But as you know and would expect, we also need to do more. With the success of the One, we have many new opportunities both to expand current sales as well as to enter new distribution channels with new business models."=Peter Chou, CEO, HTC

source: WSJ

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posted on 21 Jul 2013, 23:24 5

1. tiara6918 (Posts: 1242; Member since: 26 Apr 2012)


They definitely should focus on Europe and Asia. Many people still do not know that a brand like htc exists. I'm glad that they're finally starting off to change their strategies, I wish them all the luck!

posted on 22 Jul 2013, 02:47

5. android_hitman (Posts: 587; Member since: 07 Jul 2010)


why to wish them luck? they make money out of us. They have to innovate to impress us.

posted on 21 Jul 2013, 23:47 3

2. milesboy5 (Posts: 126; Member since: 07 Nov 2012)


I believe that HTC is due to make a full come back... yes they had their downfall, but sometimes you gotta hit rock bottom even if you were on top of your game.

I think that if they keep producing products as eye catching as the HTC One there is no stopping them...even if they don't include the tech requirements of a removable battery or SD slot. Just make sure Sense stays cleaned up, have good battery life, and improve the UltraPixel technology which I still think is in beta.

posted on 22 Jul 2013, 00:14 1

3. rodneyej1 (Posts: 2873; Member since: 06 Jul 2013)


It's time for HTC to go all in with Windowsphone, and at least try to rival Nokia.. Not to say that they shouldn't continue making Android devices because the One is a great device,, better than the GS4 in my opinion.. HTC should dedicate half of it's resources towards developing innovative WP hardware...

posted on 22 Jul 2013, 02:13

4. Taters (Posts: 2368; Member since: 28 Jan 2013)


They should honestly blow the company up and start over. They have been around forever and still do not have a proper quality control strategy in place. Neither does Asus. Maybe it is a Taiwanese thing.

Although Acer seems to be making great strides with their ultrabooks and desktops. The Acer S7 is extremely well made.

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