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HTC proudly takes the top spot as being Taiwan’s most valuable global brand

Posted: , by John V.

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HTC proudly takes the top spot as being Taiwan’s most valuable global brand
Looking back five years ago even, HTC’s brand recognition was still in its infancy and it was far from being a known powerhouse in the mobile industry. With the ever-changing technological landscape, the Taiwan based manufacturer has proven itself time after time as becoming one of the industry’s highly recognizable figures thanks to their commitment and delivery of top-notch smartphones.

HTC proudly takes the top spot as being Taiwan’s most valuable global brand
With that, they’ve managed to scale the mountain and reach the pinnacle of being Taiwan’s number one most valuable global brand in 2011 – accumulating an impressive brand value of US$3.605 billion. Conducted by TAITRA and undertaken by Interbrand, the government-sponsored report has HTC beating out rivals like Acer and Asustek Computer. In fact, they seemingly transformed into an A-list company after recording a fourth ranking of US$1.203 billion in 2009, and US$1.371 billion in 2010.

Who would’ve imagined that they would be atop of the ladder now after seeing where they were in the past? Just imagine, they started of being a small player primarily focused on producing Windows Mobile smartphones – but more importantly, they essentially took hold of the platform. However, their rise to prominence continued to get stronger as they embarked on their journey with Google’s Android platform.

Nonetheless, there's no arguing that we're still in store with a lot of exciting things in the near future from their camp.

via DigiTimes

12 Comments
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posted on 22 Sep 2011, 14:07 1

1. hmmmm (unregistered)


i really hope the HTC Vigor Comes out First week of OCT.

posted on 22 Sep 2011, 14:45 2

2. Jake (unregistered)


Hurry up and release the Raider/Holiday AT&T. I need a new phone.

posted on 22 Sep 2011, 16:14

3. GeckoHA559 (Posts: 47; Member since: 28 Jan 2011)


These top four brands have been around for a while now, maybe this will boost Taiwan as an emerging economy and encourage its growth, for the better of the people.

posted on 22 Sep 2011, 17:42

4. rcy189 (Posts: 26; Member since: 24 Jun 2011)


My next phone will either be Samsung or HTC, that's for sure.

posted on 23 Sep 2011, 02:10

9. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


I recomend Samsung : )

posted on 23 Sep 2011, 06:32 2

11. htcisthebest (unregistered)


I recommend HTC. You won't regret it. Has the best software and hardware among androids.

posted on 22 Sep 2011, 18:10

5. wawa (unregistered)


thanks to android....

posted on 22 Sep 2011, 19:16

6. Jimhacker1 (unregistered)


HTC needs to be innovative when it comes to hardware design, all the designs look plain and the same and cheap built...

posted on 22 Sep 2011, 19:17

7. Jimhacker1 (unregistered)


HTC needs to be innovative when it comes to hardware design, all the designs look plain and the same and cheap built...

posted on 23 Sep 2011, 06:31

10. htcisthebest (unregistered)


You are completely wrong. HTC has the best hardware design out there. They don't use cheap plastics like Samsung. Their designs always come up elegant.

posted on 22 Sep 2011, 20:15

8. Mube1 (Posts: 153; Member since: 22 Sep 2011)


Htc y u still using super lcd type of screens.plz try out something new and innovative

posted on 23 Sep 2011, 07:29

12. dmakun (Posts: 213; Member since: 06 Jun 2011)


It's weird how comments here are always geared at provoking arguments! Jeez! Even amongst android fans here there is antogonism over which hardware is better! I'm just Happy for where develpment in mobile tech has/is taking us and the contributions of companies like HTC, Samsung et al (should have mentioned IOS 1st but they are so anti-competition right now).

As for hardware design between samsung and HTC, HTC has better premium feel and sturdiness than Sammy phones but Sammy has the better interior i.e. software (except for the brilliant sense UI on HTC though). HTC needs to change this whole unibody thing soon so that users can see each phone as distinct from one another (something Nokia does rather well)

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