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HTC on the Galaxy S4, “More of the same”

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HTC on the Galaxy S4, “More of the same”
HTC’s Chief Marketing Officer, Ben Ho, to no one’s surprise was not impressed with the new Samsung Galaxy S4.

While the presentation was going on, HTC was trolling from Twitter unapologetically and introducing a hash tag “#theNextBigFlop.” With a demeanor like that, you might expect to hear some cats hissing at each other in an alleyway somewhere.

Mr. Ho offered up some sharp criticism for the new Samsung flagship and as one might expect, he hyped the premium feel of the HTC One and its design.

"With a continuation of a plastic body, and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminum unibody HTC One.

This is more of the same. HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy.

Our customers want original cutting-edge technology, mouth-watering design and a premium feel from their mobiles, which is why we created the HTC One." - Ben Ho, Chief Marketing Officer, HTC


The manufacturer thoroughbreds are out and the race is on, which device has caught your attention the most? We do not know pricing for either product, but we can expect that the price tag for each will be similar. Let us know in the comments below, and be sure to check out our impromptu poll too.

sources: Engadget, AllThingsD and HTC (Twitter)

152 Comments
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posted on 15 Mar 2013, 01:40 93

1. blackice214 (Posts: 164; Member since: 03 Jan 2013)


Yup seems about right.

posted on 15 Mar 2013, 01:46 53

4. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Yeah, at least the One has something different in terms of the camera. Speaking about the approach, the S4 kinda seems lacking the X-factor there. It's more like a jump from 720p to 1080p, increase in screen size and RAM. While the One also does this, its approach is better. Most of the s/w features also seem like lifted from the Nokia's or Apple's or BlackBerry's or HTC's, which sadly has been Samsung's forte, waiting for others to make something new and then lifting it in their phones or just adding a new name to an existing technology. The design is way too similar to the already milked S3 design. In short, it fails on the wow or innovation factor. The HTC does good in at least the camera department approach, the Z has a good water and dust-proof body. I'm personally waiting for the Moto X though.

posted on 15 Mar 2013, 03:16 18

58. StevenFranklin (Posts: 22; Member since: 05 Jul 2012)


why are stupid people posting things on here?
compared to the one the s4 has a better camera, a better screen, it weighs less, its slimmer, more features, better os(touch wiz), removable battery, up gradable storage.
Also at the end of the day all of you people with the htc one are going to put ur heacy metal phones in a plastic case so theres really no reason in getting one

posted on 15 Mar 2013, 03:19 32

60. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Better camera? You know that before comparisons or are you just blindly hating? Better screen? LOL, the HOX kicked the S3's butt in the screen area last year. More slimmer? The reason to buy a case on a smartphone. I wouldn't put a case on a Moto, HTC, Nokia or Sony. Can't say the same about Samsung and Apple. Better OS? In terms of gimmicks yes, but I'd lesser specs and features which work well rather than more of them which don't work too well. Removable battery and MicroSD expansion agreed, although not many will replace their batteries or need more than 64GB storage.

posted on 15 Mar 2013, 05:25 7

81. ravearamashi (Posts: 11; Member since: 11 Feb 2013)


Relax, One X was great, but S3 sold more than One X ever did. And S4 will sell more than One, that I'm pretty sure. Most of my friends who are first time Android users are going to get S4 instead of One. Because after all, you're gonna wrap that metal with plastic case or TPU case, so it doesn't matter anymore. HTC is just "blinkfeeds" away from Chapter 11 :)

posted on 15 Mar 2013, 08:27 8

109. jbitounis (Posts: 54; Member since: 08 Oct 2011)


So, sales number makes one phone better than another? Or is it maybe that "people know what's best"? People buy Samsung's products because Samsung has spent a great deal lot more money in marketing (and in "influencing" the opinion of reviewers in magazines, blogs etc, some would add) than any other Android OEM.

posted on 15 Mar 2013, 03:34 35

64. SherlockHolmes (Posts: 125; Member since: 10 Apr 2012)


Better Camera ? - Excellent Low light Photography is possible with Htc One !!
Better Screen ? - 468ppi vs 440 ppi and More Real colours in Htc One SLCD 3 than the Unreal Saturated Colours in S 4 !!
Plastic Always Less than Premium Metal Body !!
And Touchwiz is Better or not can only be known once you use both of them !!
Anyways Touchwiz has improved only by a Smaller Extent while Sense 5 is Completely New Software !!
And you are a Porn maniac ? -32Gb and 64 Gb options are available in Htc One !!
What about the Speakers on the Htc One the BoomBox ?-Its Awesome !!
The 13 Grams more in your pocket will make it heavy to carry around ? - Really Kiddo ?

First of all Forget that you are a Sammy Fanboy and Rethink again between the Htc One and S4 !!

posted on 15 Mar 2013, 03:59 8

70. 90ninjas (unregistered)


I would hardly call the low light photography "excellent" with all that grain and lack of detail/sharpness.

The likeness of the screen is subjective. Some people like the punchy colors, others do not. But what cannot be denied is the true blacks that AMOLED has.

Plastic is not crap. You should ask yourself why they use plastic, and then you'll understand.

Touchwiz, according to the GENERAL CONSUMER, has always been the better choice in comparison to Sense. I can't say for the HO and Sense 5 because I have not used it, but Touchwiz has consistently been smooth and has non-gimmicky features that are not useless.

Yes, but how good is this "completely new software" ?

Many people would carry their music with them and, with that kind of screen, movies that they have acquired. Mass storage is always a welcome addition. Your "porn" comment just shows your lack of maturity..

You mean "BoomSound." You act like you know it's the best phone yet you can't even get the feature right...

posted on 15 Mar 2013, 05:27 8

82. ravearamashi (Posts: 11; Member since: 11 Feb 2013)


The BoomSound is the gimmick. People who listens to music would just plug their earphones, and I remember most audiophiles cursed One X audio chip and audio enhancement for destroying the sound quality, and since One comes with Beats Audio, well it'll say for itself

posted on 15 Mar 2013, 06:06 4

92. kalandershihab (Posts: 57; Member since: 09 Mar 2012)


you made made up this sentence so that you could use the word "gimmick" for the HTC one isn't it?

posted on 15 Mar 2013, 07:27 2

104. vil208 (Posts: 1; Member since: 15 Mar 2013)


Hmmmm..... now that sounds like what apple has introduced the Iphone....better better better and no real - bright inovation

posted on 15 Mar 2013, 05:51 12

90. REYNER (Posts: 187; Member since: 10 Feb 2012)


every manufacturer copy something from one to another. every company is guilty with that. samsung succeed in software tweaks and some jigery-pokery features such as air view smart pause and wider camera option BUT!! lets face it the recent flagships(sony,HTC,nokia even Blackberry) improved much from either hardware if not from UI and camera lens/tricks and samsung failed to catch up with that they been too complacent i dont know if im expecting more or its just that samsung failed to impress me at some point. dont get me wrong samsung fan boys, lets face it GS III's release was epic features design UI has been improved tremendously from S II even the software tricks were impressive but with sIV it seems to me like it was just a bump in camera,screen and some tricks that has already seen in some phones like NOTE II its more of like iphone 4s updated to iphone 5 at glance, physically nothing seems to change that much.. i guess HTC One will be my next big thing if not i would be happy with Xperia Z

posted on 16 Mar 2013, 09:05 1

142. mafiaprinc3 (Posts: 552; Member since: 07 May 2012)


the one is an extremely beautiful and elegant design. when it comes to phones,best designs are sony and htc

posted on 15 Mar 2013, 02:14 18

24. amiroo (Posts: 269; Member since: 03 Sep 2012)


correct Ben Ho..
one is diffrent of any others this year.
one is sample of htc`s caibility in android basis.

posted on 15 Mar 2013, 02:25 15

34. amiroo (Posts: 269; Member since: 03 Sep 2012)


one attract me again..
plz check it camera comptition btw one/lumia 920/808/n95:

http://www.allaboutsymbian.com/features/item/17055_The_big_shootout_Nokia_808_vs_.php

why not one when htc affected me..really great.

posted on 15 Mar 2013, 04:33 4

76. zippolite28 (Posts: 106; Member since: 28 Sep 2012)


http://pocketnow.com/2013/03/13/htc-one-vs-nokia-lumia-920-camera-comparison#!prettyPhoto

posted on 16 Mar 2013, 01:03 1

140. REYNER (Posts: 187; Member since: 10 Feb 2012)


very nice thorough review it makes me love htc one more i cant wait to have one.. thanks to your link|!

posted on 15 Mar 2013, 05:54 2

91. amiroo (Posts: 269; Member since: 03 Sep 2012)


there is another victory over s4.

thats why one`s camera better than s4

http://www.technobuffalo.com/2...

ultrapixel is big innovation 2013.

posted on 15 Mar 2013, 03:34 10

65. AamirSIII (banned) (Posts: 187; Member since: 04 Oct 2012)


the ONLY thing One "MIGHT" surpass S4 is the build of the phone and thats it!
and personally and using common sense, i would go for polycarbonate build, slimmer and more compact phone with REMOVABLE battery, Micro SD card slot and above all superior software with future support!
sammy has really worked on its software division in the past year cause of the dedication of new chairman of mobile division who on his first day, commited to giving customers best software and everybody knows sammy is delivering in terms of software support, as they updated their "2 GENERATION" old S2 to Jelly Bean which is a big deal comparing to HTC!
so yeah its a Bit bad for S4 in terms of its Design but other wise its awesome!

posted on 15 Mar 2013, 03:46 4

68. Dynamac (Posts: 24; Member since: 01 Dec 2012)


Couldn't have said it better.

"Our customers want something different from the mainstream", too bad there just isn't enough of these customers. HTC still doesn't get it, the One is premium yes, so was the HOX, but look at how that sold. HOX was worth half its selling price 3 months after launch on the 2nd hand market, how can I spend money on something like that.

posted on 15 Mar 2013, 08:16 2

106. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


You, my good man, should be endowed with the heavenly gifts bestowed onto Kings (and, queens [don't want to offend or shut out the good people on iTunes]) for your comment. Personally, I see nothing wrong with the design; the only people griping about design are those people who favor a phone made out of earth-shattering glass glued together. And, of course the bitter folks over at HTC who made the mistake of signing an exclusivity deal with Sprint for the EVO and EVO 3D; that's when they really dropped the ball and now they sound like school kids in a lunch recess yard yelling out insults at passersby through a metal fence.

posted on 15 Mar 2013, 04:28 9

74. CX3NT3_713 (Posts: 2283; Member since: 18 Apr 2011)


LOL @ thenextbigflop

posted on 15 Mar 2013, 04:56 18

80. amiroo (Posts: 269; Member since: 03 Sep 2012)


HTC One is for Paris fashion week, Galaxy S4 is for grocery shopping lol

posted on 15 Mar 2013, 09:48 3

115. Andrewtst (Posts: 642; Member since: 25 Jan 2009)


Extremely agree!

posted on 15 Mar 2013, 19:10

137. EclipseGSX (Posts: 1719; Member since: 18 Oct 2011)


Pretty much, HTC One only useful for a lame event for one week, GS4 Daily driver :)

posted on 15 Mar 2013, 01:42 28

2. louiemapa (Posts: 28; Member since: 01 Nov 2012)


I agree.

posted on 15 Mar 2013, 02:52 10

45. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)


second it ( expecting thumbs down any minute )

posted on 15 Mar 2013, 01:44 30

3. phil2n (Posts: 487; Member since: 30 Apr 2012)


I'm a Samsung fan but not this SIV.. I have to agree with this man.

Maybe because we expect too much for Samsung. The Moto X Phone will bring the biggest surprise.

lol on this
#theNextBigFlop

posted on 15 Mar 2013, 01:50 1

6. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


It's not about actually expecting too much from Samsung. Apple gave us more of the same till last year and their brand recognition suffered, Nokia and BB fell to provide something very good when they were on top and resultingly became complacent. The Z10 is fresh on the software side, using gestures instead of the normal approach of say WP or android or iOS. The hardware is not screaming WOW at all. Its a great phone though. The 920 has a good camera and a super sensitive screen and w/l charging. The camera is not exactly innovative and neither is w/l charging but the screen is.
Samsung has unfortunately failed to deliver this time round. However, this won't change the fact that it'll sell more than most of the flagships which'll be released this year.

posted on 15 Mar 2013, 02:34 1

37. Nathan_ingx (Posts: 4003; Member since: 07 Mar 2012)


Expecting too much has a play here my friend.
SIII was a success...it still might be and the features that came with it was good. That's why fans expect more from the next iteration. They keep hoping for the best that could happen, not saying it's bad, but it has led to the disappointment.

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