Goldman: BlackBerry 10 to sell 2 million to 3 million units per quarter for the rest of this year
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More importantly, Jankowski expects BlackBerry 10 sales to hit 500,000 units in the first quarter, which covered a limited release for February and March. Once the U.S. carriers do their thing (AT&T will launch the Z10 on March 22nd at $199.99 on contract with Verizon to follow at the same price the following week), the analyst expects to see BlackBerry 10 sales of two to three million units each quarter for the rest of the year. At the low end of her projection, that would mean 6.5 million units will be sold in the first 12 months. At the high end, that number would be 9.5 million. Those number are certainly nowhere near the 100 million units Samsung says that the Samsung Galaxy S 4 will sell in its first year. In fact, it is even less than the 10 million units that the just announced handset is expected to do in its first month. But that is more a statement about the Samsung Galaxy S 4 than an indictment about the BlackBerry Z10.
In a few weeks, we should see the launch of the QWERTY equipped BlackBerry Q10 trace out roughly the same launch pattern that the Z10 followed. There are some analysts who believe that because of the strength of the QWERTY on the device, the Q10 will prove to be the BlackBerry 10 model carrying the most demand. In the meanwhile, Jankowski says that her checks of retailers shows demand for the BlackBerry Z10 above and beyond what she had expected. She expects that if this strength continues, BlackBerry will be able to raise the price for the phone and increase its profit margins. Yes, for BlackBerry to succeed, it is going to have to take baby steps. The only question is if the company has the time to learn how to walk before it has to start running.
source: Barron's via BGR
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Launch history for the BlackBerry Z10, courtesy of Goldman Sachs |
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7 Comments
3. dwgit posted on 14 Mar 2013, 19:39 2 7
soooo who else dissapointed on the samsung galaxy 4 but still will way beter than this thing^^^^^
6. Xtasy posted on 14 Mar 2013, 22:04 2 1
How could it be better than this thing when u never even tried one out...
4. MC1123 posted on 14 Mar 2013, 19:41 4 2
that would be nice but i'm dont really believe analysts even its positive or negative coz they dont know what will truly happen! just like one analyst that said that BB10 will be dead on arrival but it prove them wrong! while this analyst, i hope that i will be real! it would be nice for BB!!
but i'm sure the Q10 will surely sell millions coz BB's strong point is the QWERTY... but i just have doubt about the availability of apps for it since it will be different from the Z10...oh well no need to worry since apps will just come by! im pretty sure the BlackBerry world will hit 100,000 available apps if Q10 will arrive!
5. BillyG posted on 14 Mar 2013, 20:01 2 2
lol, maybe jankowski should buy 2,9 million units of Z10 for herself, only to make that '3-millions-dream' come true...
7. apiskula posted on 15 Mar 2013, 08:11 0 0
I am glad I am not part of the that figure. Blackberry is junk! Close the doors Thorsten
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