Girls gone Xperia: red swimsuit models show waterproof Honami Z1 at IFA

Red swimsuit models, outdoor pool, dim light - this is not a romantic scene from Baywatch, it’s IFA 2013 and this is how Sony advertizes its new Xperia Z1 aka Honami. With models jumping in a pool chasing Sony’s new waterproof phone and posing suggestively, it is all literally staged to make a splash. And it’s a sight to behold, especially for the male audience.

Then come all other thoughts about booth babes at tech conferences and objectifying women. Has Sony crossed the line here? Truth be told, the swimsuit models that look like gymnasts are doing splits and handstands to show off the device and the whole performance borders between the artistic and suggestive.

“Some people have strange jobs.” This is the comment that most accurately describes all this, but you’d have to see it yourself. It’s all there right below. All the teasing about the Sony Xperia Z1 is finally about to come to an end in mere hours - stay tuned, we’re in Berlin on the showroom floor, and will report it all live as it happens.



source: NetworkWorld