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Cook acknowledges Siri flaws

Posted: , by Charlene S.

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Cook acknowledges Siri flaws
As Tim Cook’s interview continues, Walt Mossberg of AllThingsD asked Cook a hard question about one of the most talked about and debated features of the iPhone 4S – Siri. Murph pointed out that when it works, it works really well, but bluntly said, “but, a lot of time, it doesn’t actually work, and that’s not how most folks think about Apple products. It’s a beta. What’s going on with that?”

“Customers love it. Siri is one of the most popular features of iPhone 4S,” Cook said. “But there’s more that it can do and we have a lot of people working on this. And I think you will be really pleased with some of the things you see over the coming months on this. We have some cool ideas about what Siri can do. We have a lot going on on this.”

We have to admit; it was a breath of fresh air to not hear that we’ve all been using Siri wrong this entire time. It is definitely a welcomed change of pace to see an Apple that can acknowledge customer dissatisfaction with a feature and actively work to improve it.

Cook said that Apple sees unbelievable potential with Siri and he thinks everyone will be really pleased with where Apple takes Siri next. He rounded off his comments on Siri by saying, “We’re doubling down on it.” Considering that’s the second thing tonight Cook said he is doubling down on, that looks to be his new catch phrase.

source: AllThingsD

31 Comments
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posted on 29 May 2012, 23:01 4

4. metoyou (Posts: 277; Member since: 19 Oct 2011)


I like this man better than...the "holding it wrong" man. he probably telling Apple followers that "you're saying it wrong"

posted on 29 May 2012, 23:32 2

8. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Cook acknowledge an issue. This is rare from Apple. This guy is different

posted on 30 May 2012, 00:44 1

10. jove39 (Posts: 1278; Member since: 18 Oct 2011)


Thats fine...Mr. Cook...all software have defects...what matters...how quickly we fix them.

posted on 30 May 2012, 01:06 1

11. cepcamba (Posts: 717; Member since: 27 Feb 2012)


Does doubling down have anything to do with KFC???

posted on 30 May 2012, 02:09

17. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


This is where Tim Cook gains my respect. Instead of telling customers that they're using it the wrong way, he actually acknowledges flaws.

posted on 30 May 2012, 03:41 1

19. OpTiMuS_BlAcK (Posts: 411; Member since: 04 May 2012)


iris. already works great on Android

posted on 30 May 2012, 10:44

22. sithman (banned) (Posts: 299; Member since: 21 Apr 2012)


Working great, and working perfect r two different things. Siri also works great, it's jus not perfect and neither is iris. I have it on my gs2 skyrocket.

posted on 30 May 2012, 11:06

24. OpTiMuS_BlAcK (Posts: 411; Member since: 04 May 2012)


I'm just stating that Siri doesn't make the iPhone unique anymore.

posted on 30 May 2012, 21:03 1

28. darkkjedii (Posts: 11059; Member since: 05 Feb 2011)


That's true, but no devices r unique nowadays. They all copy each other n some way.

posted on 30 May 2012, 07:51

20. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


"Siri is one of the most popular features of iPhone 4S,”
umm... no, just about every one that I know that has an iPhone 4S said that it was sweet for the first month or so, then they noticed that talking to a phone is not only ridiculous, but not useful in any way.

posted on 30 May 2012, 10:45

23. sithman (banned) (Posts: 299; Member since: 21 Apr 2012)


Apple has sold almost 50 million 4S's how many of those people do u know?

posted on 30 May 2012, 11:46

25. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


Probably 49 million of them..

.... give or take 48.9 million....

posted on 30 May 2012, 13:23

26. Stuntman (Posts: 713; Member since: 01 Aug 2011)


I find this to be the general case for many voice apps. There are some uses for voice reco apps. Translators and dictionaries are some. I think it is useful to be able to speak a word and find out its spelling or translation. There are a few other uses I have found. For other things that I can do by typing, talking to my phone feels rediculous and ostentatious.

posted on 30 May 2012, 19:37

27. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


Yes, translations are nice with voice reco apps, but often times, if you can't speak the language, you don't pronouce words correctly, resulting in it not understanding you.
text -> speech is more useful.

posted on 31 May 2012, 01:24

30. quakan (Posts: 1177; Member since: 02 Mar 2011)


I find it most useful when I'm in the car and need to be hands free, other than that it's just ok.

posted on 30 May 2012, 22:22

29. jcoberg10 (Posts: 110; Member since: 30 Oct 2009)


Is it just me or are we confusing the quotes whoever Murph is bluntly said, “but, a lot of time, it doesn’t actually work, and that’s not how most folks think about Apple products. It’s a beta. What’s going on with that?” not Tim cook

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