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Apple marketing head Phil Schiller explains why iPhone 5 has no NFC or wireless charging, but a new connector

Posted: , by Victor H.

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Apple marketing head Phil Schiller explains why iPhone 5 has no NFC or wireless charging, but a new connector
The Apple iPhone 5 is here and it brings little surprises except for a possibly much more capable processor than expected. And that’s not a small thing, but with all the leaks many hoped that the new iPhone will come with a secret exciting features to bring morals higher.

After all devices like the Samsung Galaxy S III and the Nokia Lumia 920 come with “cool” features like NFC and wireless charging. Apple has considered adding those, but decided against both. Instead, it went with a new 8-pin Lightning connector, replacing the old and big 30-pin connector.

Why? Apple’s marketing chief Phil Schiller explained by simply saying that it’s not clear that NFC is the solution to any current problem. NFC standing for near-field communications is a technology best known for allowing payments from your mobile, but also other things like easier pairing with accessories.

The Passbook app in iOS 6 was seen as a perfect fit for NFC, but Schiller noted it works great without the chip. “Passbook does the kinds of things customers need today,” Schiller explained.

Wireless charging might sound cool at first, but you still need to plug in the surface where you’d be wirelessly charging, so Apple’s mareting head explained that the benefits of that are also not very clear after all. USB on the other hand is much more versatile and ubiquitous - it’s everywhere from planes to wall chargers.

“Having to create another device you have to plug into the wall is actually, for most situations, more complicated,” Schiller said.

Finally, the new Lightning connector comes from necessity. It wouldn’t have been possible to build the thin and light iPhone 5 with the old connector. At the same time, don’t expect a change in standards anytime soon.

“This is the new connector for many years to come,” Schiller said.

Overall, this shows Apple’s long commitment to thinner and lighter devices, something that should continue in future iPhones and possible the iPad.

source: AllThingsD

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posted on 12 Sep 2012, 16:40 6

1. protozeloz (Posts: 5375; Member since: 16 Sep 2010)


well, NFC will make charging easier than a cable plus with no contact with a cable it ensures your device wont have its charging adapter worn off, just saying

posted on 12 Sep 2012, 16:55 4

8. ahmed_ali_yossef2010 (Posts: 159; Member since: 26 Jul 2012)


i feel like he is saying hit your head on a wall

posted on 12 Sep 2012, 17:03 19

12. metalpoet (unregistered)


This is their answer to not being innovative? No NFC even though everyone else is doing it? no wireless charging? some new stupid connector instead of making everyone happy and using the micro usb?!?! F*** YOU APPLE!

posted on 12 Sep 2012, 17:12 6

15. gallitoking (Posts: 4684; Member since: 17 May 2011)


no one in my work (200 employess) use NFC

posted on 12 Sep 2012, 20:43 8

37. nak1017 (Posts: 328; Member since: 08 Jan 2010)


You work in 2010

All kidding aside, Apple purposely didn't future proof there phone. You might not be using NFC now, but it is coming...

posted on 13 Sep 2012, 00:12 5

43. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


who the hell use NFC in chicken farm?

posted on 13 Sep 2012, 17:44

49. Jobes (Posts: 364; Member since: 27 Oct 2011)


Lulz I like what you did there.

posted on 14 Sep 2012, 09:47

50. JonBjSig (Posts: 176; Member since: 17 Nov 2011)


How many of them have NFC enabled devices?
And how many of them have you actually asked?

posted on 12 Sep 2012, 17:14 9

16. jaoowolabi (Posts: 201; Member since: 07 Jun 2012)


yea but NFC isn't really life or death... people can live without it...

ok and is anyone tired of fAndroids filled up the comments in EVERY post about apple??? i mean like imma iFan but seriously? i dont go into every android post say something like, "The Revolution is coming!!!" lol or "Lord Steve Jobs with damn you to hell for eternity!" Im sorry apple made a phone that doesn't run on android 4.1897459823479534. Im sorry iOS6 is too simple. Im sorry that apple will probably not stop making cell phones. Im sorry that in the last 5 years the iphone really hasn't changed, i know how you're very impatient and 5 years is a very, very long time. And im finally sorry for saying that i probably will get the iphone 5... i mean like if you get it and you dont like it sell it and buy a new phone!

posted on 12 Sep 2012, 18:18 6

20. E.N. (Posts: 2280; Member since: 25 Jan 2009)


NFC i'm pretty surprised they didn't include, not because I think its super essential (I have yet to see even one person use it), but just because other smartphones have it. But wireless charging? Do we all really care about that? Just like Phil said, you still have to plug it into the wall anyway, its not like its freaking cordless.

As for Android users, I can definitely see their point about the iPhone 5 not being groundbreaking or setting any standards, cause it true. The only problem is that they can't criticize the iPhone 5's hardware for being outdated when there have been smartphones with similar specs released on a couple of months ago and even lined up for future release. We're all in the same playing field now.

posted on 12 Sep 2012, 20:02 2

30. joey_sfb (Posts: 2896; Member since: 29 Mar 2012)


Its true that iPhone 5 is a great device for Apple fanbase.

As for saying that Apple iPhone 5 is at the same playing field show that you have yet to use another high end ICS Android device extensively.

Android is really a linux computing device tailored for the mobile experience.

iOS's core is really a linux computing device with layers of restrictions set by Apple to benefits its profit margins.

A lot of Android users are also Apple users. The different is fan will buy apple product regardless not giving other product that offer better value any consideration.

posted on 12 Sep 2012, 21:29 1

39. E.N. (Posts: 2280; Member since: 25 Jan 2009)


If the One X and Galaxy SIII aren't considered high end ICS devices, then you're right, I have yet to use one.

We have beaten this Android vs iOS debate to death, so I really don't want to get into that again. Personal preference, lets leave it at that. I'm talking about the hardware. iPhone haters bash everything Apple. And when they say the iPhone 5 is outdated, the only thing I'm thinking is "Hello! The phone in your hand has the same exact specs if not worse."

This phone isn't amazing hard-ware wise, but considering everything recent that's out there, its definitely not bad.

posted on 12 Sep 2012, 18:20 3

21. Femto (Posts: 61; Member since: 21 Mar 2012)


Well stated, Ser. This site is definitely full of iHaters. If you want people today agree with you, just say something derogatory about apple. It works every time :) Oh, also, if you want to see some red thumbs, just do the opposite.

posted on 12 Sep 2012, 20:17 1

32. joey_sfb (Posts: 2896; Member since: 29 Mar 2012)


Are you sure its only this site. Visit any phone news site its will be the same.

But you don't have to worry for apple, those that don't visit any site (majority) will still buy your favorite garget at least for a considerable time.

posted on 12 Sep 2012, 23:07

42. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Well if Non iPhone is 5 times iPhone market then obviously you will have more haters .. and this will continue ...

posted on 12 Sep 2012, 20:28 2

34. Gemmol (Posts: 535; Member since: 09 Nov 2011)


I agree with him, I have a GALAXY NOTE and I am tired of reading all this bashing because people like a product you do not like, go get a life SERIOUSLY, and for people who say iphone just caught up need to get their head check, first of all they do not use andriod os, so why do they need a quad core processor.......this makes no sense their operating system is faster then andriod without the extra processing power, so why is everyone comparing apples to oranges when its painfully obvious they are not the same......find a new hobby man......its just crazy going through many apple articles to read apple just caught on......then you have people defending why one andriod device cant outsell one apple device.......you need to stop making excuses if you do this for phone device you must do this a lot for life

posted on 12 Sep 2012, 20:49

38. moroninc (Posts: 177; Member since: 14 Jul 2012)


Steve Jobs dead isnt he ... its just a phone, Apple fan boys cant make our decision to by iphones for us. it is not the be all and end all of everything. we all have preferences.. me for one will never look at anything less than 4.5" screen. i would hate to lose that real estate because Apple said no one needs more than 4".

posted on 12 Sep 2012, 16:42 9

2. Captain_Doug (Posts: 753; Member since: 10 Feb 2012)


The new iphone connector... goes both ways.

posted on 12 Sep 2012, 16:57 3

10. jaoowolabi (Posts: 201; Member since: 07 Jun 2012)


lol i think weve all been their with an adapter

posted on 12 Sep 2012, 16:43 8

3. Whateverman (Posts: 3196; Member since: 17 May 2009)


“Having to create another device you have to plug into the wall is actually, for most situations, more complicated,”

That's a really stupid reason to be lazy or just unwilling to compermise "thinness. Wireless charging doesn't seem very complicated to me at all. Why does Apple keep trying to convience consumers that the features they like and want are unnesecary. Just put the sh*t in the phone already!

posted on 12 Sep 2012, 16:50 7

6. Whateverman (Posts: 3196; Member since: 17 May 2009)


Wait a minute...now that I think about it, I'm sure this is just Apple's way of making sure people who buy the iPhone 5 have a reason to upgrade next year to the iPhone 5s or 6 or whatever. Actually, that's pretty smart for the company. That just sucks for iPhone 5 owners.

posted on 12 Sep 2012, 16:56 9

9. bachelorrn0121 (Posts: 57; Member since: 13 Jul 2012)


its apple.. remember when they said that 3.5inch screen is perfect. they are eating their own words.. wait for the next iphone release they will brag about nfc and how revolutionary it is..

posted on 12 Sep 2012, 19:57 1

29. davenycept (Posts: 172; Member since: 03 Jul 2012)


Amen!!!!

posted on 12 Sep 2012, 17:05 1

13. downphoenix (Posts: 2304; Member since: 19 Jun 2010)


outside of the Palm Pre 3 years ago and the upcoming Lumia 920, I cant think of any major phones that utilized a built in solution for wireless charging. Its unfair to grill Apple on this when companies that you guys regularly praise like Samsung and HTC have yet to release a major phone in their lineup that does this (and to my knowledge, have never released a phone that does this, period).

posted on 12 Sep 2012, 19:01

25. Whateverman (Posts: 3196; Member since: 17 May 2009)


If you think about it, most HTC devices have the option of wireless charging or at least charging cradles like the Rhyme. Not all OEMs have followed suit just yet, but most of them have made it possible on many of their handsets with the exception of maybe Motorola. But painting wireless charging as not useful instead of just giving consumers what they want is just plain silly.

posted on 12 Sep 2012, 19:02

26. Klamba92 (Posts: 195; Member since: 25 Jun 2012)


Actually the Samsung Galaxy S3 supports wireless charging but the charger is not out yet i think? I'm sure HTC will announce their new phone with wireless charging too. I just don't understand why apple does not use micro usb and help the customer instead of charge for another iPhone connector that is iPhone specific. Also i was sure that if NFC was announced apple would introduce their iBeam (android beam for iDevices)?

posted on 13 Sep 2012, 01:40

44. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


Nokia is using a universal Qi standard for the wireless charging built into the 920 (or optional on the 820 with interchangemable back cover). This is unlike previous OEM solutions, which offered wireless as an option and always with a proprietary solution. Nokia has also integrated both wireless charging and NFC into its accessories, like the JBL speakers. You can tap to pair with this accessory plus lay the phone on top to charge it. Pretty slick solution IMO.

I'm really surprised Apple hasn't been an early adopter of this approach. The 8 pin connector seems very...1990's...to me.

posted on 12 Sep 2012, 18:44

23. InspectorGadget80 (Posts: 6408; Member since: 26 Mar 2011)


and you have to pay a arm and a leg for this expensive adapter you can buy the head phones for the same price. i feel soo sorry for those people buying the connector

posted on 12 Sep 2012, 16:47

4. Cosmo (Posts: 32; Member since: 03 May 2012)


makes total sense.. NOKIA's "wireless" charging is still wired after all! though it couldve been kinda cool if the iPhone 5 had the best of what's offered today other than the larger screen and the uber-shala camera.. still worth buying! Apple FTW! :D

posted on 12 Sep 2012, 20:32

35. Pdubb (Posts: 239; Member since: 08 Aug 2011)


The charging part is not wired!! You do not have to plug the phone in to anything to charge it. Even when using Wifi there are wires somewhere. Come on let's not be dense!

posted on 13 Sep 2012, 01:43

45. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


Apple's ignoring the benefits Nokia is delivering with its accessories. For instance, the JBL sleakers have BOTH NFC and Wireless charging built in. The wireless charging is based on the universal Qi standard.

Yes, Apple, you do have to plug in the speakers. Duh.

posted on 12 Sep 2012, 16:47

5. rainyday (Posts: 44; Member since: 04 Sep 2012)


The new iphone connector goes both ways? Wireless charging go no ways! That's better than both ways

posted on 12 Sep 2012, 16:55 6

7. Mutoid (Posts: 1; Member since: 12 Sep 2012)


You know what would have been better than inventing a new connector? JUST ADOPTING MICRO USB LIKE EVERYONE ELSE.

posted on 12 Sep 2012, 17:03 3

11. som (Posts: 768; Member since: 10 Nov 2009)


Apple didn't use micro USB because Apple will lose sale on Cable Division profit of $100 millions a year. Greedy Apple still sold a lot cables and iPhones for kindness Apple lovers.

posted on 12 Sep 2012, 17:07 2

14. testman22 (Posts: 337; Member since: 03 Nov 2009)


If they put NFC in this they'd have no incremental change to make when they release the iPhone 5s

posted on 12 Sep 2012, 17:22

17. timtimity (Posts: 196; Member since: 13 Aug 2012)


If they genuinely believe that there's not a valid reason for wireless charging then fair enough, but I feel they'll be backtracking on that next year with the next iPhone which comes with some revolutionary way of charging wirelessly easier than competitors.

I'm not against Apple, I'd just like them to be honest. If they didn't have time to put it in or they thought it wasn't worth it then just say so.

posted on 12 Sep 2012, 17:25

18. toystore (Posts: 16; Member since: 16 Nov 2011)


They keep it for Iphone 5s ......

posted on 12 Sep 2012, 17:33

19. 1ceTr0n (Posts: 505; Member since: 20 May 2012)


What the hell is the difference between Bluetooth and this new NFC stuff?

posted on 12 Sep 2012, 18:43 1

22. InspectorGadget80 (Posts: 6408; Member since: 26 Mar 2011)


that's fcking stupid. then why the fck patent a NFC file then dumb a$$ fruit? I'd rather use NFC wireless payments or charging. jeeze looks like Apple just one little step from technology

posted on 12 Sep 2012, 18:59 1

24. MorePhonesThanNeeded (Posts: 618; Member since: 23 Oct 2011)


All I hear is ca-ching, means that Apple has iPhone 5S or something already built and waiting with NFC and anything that is missing from this iteration. Watch and see, it's how the iPhone has been marketed since introduction, watch the throngs clamor to own the next version. NFC won't be big unless Apple says it is. So nothing to see here, move along...smh.

posted on 12 Sep 2012, 19:42 1

27. tbacba (Posts: 59; Member since: 31 Mar 2010)


I found this comment interesting "it’s not clear that NFC is the solution to any current problem". That was not Steve Jobs mindset when Apple brought out the iPad -- no one thought they needed another device but Apple created the market. The big difference is being innovative rather than reactive to "current problems". Then again, it could be that Mr. Shiller is not interested in NFC simply because Apple didn't have it first.

posted on 12 Sep 2012, 19:49

28. goesoer (Posts: 13; Member since: 22 Nov 2011)


NFC and wireless charging, who care? people will stay paying with their card,, wireless charging = charging on a docking charger,

posted on 12 Sep 2012, 20:02

31. davenycept (Posts: 172; Member since: 03 Jul 2012)


What's the best way to render someone or something irrelevant? Don't pay any attention to them..i have my gs3..im good

posted on 12 Sep 2012, 20:23

33. TheRetroReplay (Posts: 245; Member since: 20 Mar 2012)


Translation: We're not putting NFC in our iPhone because we're so damn stubborn and high on our ego trip that we want people to conform to our way of thinking, which is to stay behind the curve and sail on the coat tails of our brand name.

posted on 12 Sep 2012, 20:35

36. Pdubb (Posts: 239; Member since: 08 Aug 2011)


Isn't interesting when a company tries to explain why they did not include a feature. Like Nokia and the lack of a sd card slot and saying it would "defile" the device. Now Apple with its excuse. They have to be kidding right? or do they think we will just accept any half-@%%& reason they give us?

posted on 12 Sep 2012, 21:49

40. doejon (Posts: 346; Member since: 31 Jul 2012)


its obvious, apple needs a "innovation" for the iphone 5s
this will be NFC!!!! just like this time LTE!!
but watch out apple samsung is about to attack just u did
ur getting revange from samsung be ready!!!

posted on 12 Sep 2012, 22:30

41. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


well, i agree with him about wireless charger! wired-charger is still the best! but still need an NFC, but since apple dont even allow bluetooth file transfer its plausable! but still its a need to 1st world countries now!

well as long as its works and can be gown easily.. its worthy!

posted on 13 Sep 2012, 01:47

46. Stoli89 (Posts: 333; Member since: 28 Jun 2010)


Apple set its target on thinness for the iPhone 5. Any tech that hurt this core objective was dumped. Wireless charging would not have helped in the thin spec tgt, so it was also dumped. The real question is if a super thin phone is very practical in terms of physical wear and tear and also ergonomic comfort. But these are secondary issues to the objective, which was to deliver a super thin product.

posted on 13 Sep 2012, 03:03 1

47. aakashram2001 (Posts: 14; Member since: 13 Mar 2012)


iphone 4s and iphone5 apart from size whats the difference i dont see anything ............................

posted on 13 Sep 2012, 13:26

48. lyndon420 (Posts: 1733; Member since: 11 Jul 2012)


Having to create a device that plugs into the wall for charging is complicated? Hmmm...sooo...you guys are just rubbing 2 sticks together or something? It's just either a cop out or they are trying to patent it first to say its their invention maybe?

Poor poor apple...strong outta the gate but no stamina. Back to being reactionary again for their next phone I guess eh? Lol.

But on a serious note though...a bigger screen and a new connector...yay!!

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