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Android is taking over the world: 80% of all smartphones run Google's OS

Posted: , by Chris P.

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Android is taking over the world: 80  of all smartphones run Google's OS
According to Strategy Analytics' latest report, Android is getting dangerously close to worldwide dominion with a record 80% of all smartphone running the mobile OS. What's more Android has gone a step further – it's the main driver behind the continuing climb of the smartphone industry:

"Global smartphone shipments grew 47 percent annually from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013. Growth was driven by strong demand for Android models across all price-tiers in developed and developing markets, such as the US, China and Brazil. Android now accounts for an impressive 8 in 10 of all smartphones shipped on the planet." said Scott Bicheno, Senior Analyst with the company.

This is an amazing result no matter on which side of the fence you find yourself. Just for the sake of perspective, Android had a 70% share of the total smartphone OS pie just half a year ago. So how does Android do it? Competitive licensing costs, a wide portfolio of OEM partners and a ginormous app store, according to Strategy Analytics.

For Google to win, somebody has to lose. In this case, iOS has dropped down to 14% of all devices running Apple's software, its lowest since Q2 2010.

But Google isn't the only winner, for Windows Phone now hums under the hood of 4% of total smartphones, an all-time high for the mobile OS. While Microsoft's fledgling brainchild has made “steady progress”, it's Nokia “strong support” that's helped achieve most of it, according to the report. Analysts go further still and claim that WP8 won't be really taking off any time soon unless it improves in at least two key areas:

First, the license fee charged to smartphone makers for WP8 must be more competitive to compete with Android in lower price-bands. And second, Microsoft must dramatically accelerate its support for advanced technologies, such as octo-core chipsets, because WP8 continues to lag behind Android in the premium smartphone category", commented Linda Sui.

So what are we to make of all this? We're certainly happy for Android, and realize that it's the main force turning smartphones from a luxury to commodity (which is, again, something to be happy about). That being said, we can't help but feel uneasy of its growing dominion and what that spells for consumer choice, or lack thereof.


source: Strategy Analytics

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posted on 02 Aug 2013, 03:51 18

1. htc_evo_3d (Posts: 84; Member since: 11 Mar 2013)


THE KING

posted on 02 Aug 2013, 03:58 1

2. Sesameopen (Posts: 106; Member since: 02 Aug 2013)


The hat andy is wearing happens to be the queen's crown :( Sorry!

posted on 02 Aug 2013, 05:28 15

21. Dorothy69 (banned) (Posts: 498; Member since: 21 May 2013)


It's not The Queen's Crown you dildo, it's The Monarch's Crown. Besides, The Queen (monarch) has various crowns in his/her arsenal. British Monarchs throughout history have also had their own crowns customly made for their regal coronations, therefore, there are many crowns in existance. Educate yourself before uttering ignorance and OFF with your head!!

posted on 02 Aug 2013, 09:44 1

49. tech2 (Posts: 1834; Member since: 26 Oct 2012)


Wow ...I am from England and even I don't know about Royal Crowns that much XD....and I work like 3 miles away from Buckingham Palace

posted on 02 Aug 2013, 04:48 6

12. MartianMe (unregistered)


This is the time to envy google.

posted on 02 Aug 2013, 09:24 4

46. Droid_X_Doug (Posts: 5572; Member since: 22 Dec 2010)


I imagine the folks over at Apple and MS are feeling a bit butthurt right about now. What is the saying? - prepare to be assimilated; resistance is futile...?

posted on 02 Aug 2013, 10:31 1

51. buccob (Posts: 1334; Member since: 19 Jun 2012)


So I guess this is similar to what happen to Apple vs Windows in the computers segment...

Many people were predicting this at the beggining of Android...

posted on 02 Aug 2013, 12:53 2

62. Slammer (Posts: 960; Member since: 03 Jun 2010)


Apple isn't feeling butt hurt. Their sole directive is profit. They're good at it. They don't care if they only have 10% marketshare. As long has individuals pay the inflated prices through their practice of vertical integration, they continue to flourish.

John B.

posted on 02 Aug 2013, 13:30 2

66. Droid_X_Doug (Posts: 5572; Member since: 22 Dec 2010)


Ummm. Apple does care about market share. A declining market share means a declining total profit - even if they were making 100% profit on each iToy they sold. It's not about unit profit, it is about total profit, which adds in total units sold. Total units sold equates to market share.

posted on 02 Aug 2013, 13:48

67. Slammer (Posts: 960; Member since: 03 Jun 2010)


Lol. I was being facetious. Notice my subtle jab.

John B.

posted on 02 Aug 2013, 14:06

69. sgtdisturbed47 (Posts: 166; Member since: 02 Feb 2012)


It's easy to flood the market with cheap droids from several different manufacturers.

posted on 03 Aug 2013, 08:36

78. androidfanboy (Posts: 162; Member since: 24 Jun 2013)


Troll

posted on 02 Aug 2013, 06:35 10

25. noim1 (Posts: 297; Member since: 15 May 2012)


Android is King for 1 reason & that's serving what the User wants.And not the other way around (lik some fruit company)....It gives the user choices ,Freedom ,Power & many more to come ....

Thanks Google for Making this amazing OS & changing the mobile world !!!

posted on 02 Aug 2013, 12:34 1

58. Commentator (Posts: 2319; Member since: 16 Aug 2011)


By "fruit company" I assume you mean BlackBerry? What else COULD you mean...

posted on 02 Aug 2013, 14:26

71. whysoserious (Posts: 316; Member since: 20 Jul 2012)


Speaking of which, I feel sad about Blackberry. They were flourishing and topping the charts before, but now they belong to that "others" part of the chart.

posted on 02 Aug 2013, 18:59 1

77. Dingy_cellar_dweller (Posts: 182; Member since: 16 Mar 2013)


Blackberry is the phone's name RIM is the company name.

posted on 02 Aug 2013, 04:37 13

9. bugsbunny00 (Posts: 913; Member since: 07 Jun 2013)


its an android world after all..

posted on 02 Aug 2013, 12:35

60. Commentator (Posts: 2319; Member since: 16 Aug 2011)


The latest ride at Disney World?

posted on 02 Aug 2013, 04:42 11

11. scriptwriter (Posts: 396; Member since: 13 Nov 2012)


ANDROID FTW!!!

posted on 02 Aug 2013, 04:50 13

13. itsdeepak4u2000 (Posts: 2415; Member since: 03 Nov 2012)


Android: I am open source, come to me.

posted on 02 Aug 2013, 05:07 9

18. xperiaDROID (Posts: 5148; Member since: 08 Mar 2013)


All hail Android!

posted on 02 Aug 2013, 05:14 5

20. boosook (Posts: 927; Member since: 19 Nov 2012)


Lack of consumer choice, you say? Comsumers are actually choosing what they want, and they're choosing the OS that is both the most powerful and flexible. So there's not any lack of choice at all. Consumers are free to choose and they do it.
Yes, in theory it would be nice to have, say, Android, IOS, WP and BB with 25% each, but in practice this would be a nightmare for software developers and industry. A "de facto" standard is what allows the industry to grow, it's what happened with Windows in desktop computing during the past years and with Linux in servers, and what will happen in mobile computing with Android in the next years. Users simply choose what best fits their needs.

posted on 02 Aug 2013, 07:29 7

30. Chris.P (Posts: 257; Member since: 27 Jun 2013)


I think you're carrying this away, and in a different direction. In fact, your Microsoft parallel is particularly relevant, but I guess we both decide to read it in a different manner. Namely, some of us are especially weary of another replay of the new-frontier-gone-monopolistic scenario, because this could very well be where we're headed. More Android devices will... breed even more Android devices, unless someone or something disrupts this, somehow (just look at how much money has been thrown WP's way and for what, 4%?).

I use and admire Android. In fact, getting to 80% means they've done a ton of things right. I am glad that Google went the open route -- I think this helps the industry as a whole. But I do think it's in pretty much everybody's best interest for more competition to take place.

Let's just hope that at least one of the fledgling mobile OSes, like Firefox, webOS, Tizen, Jolla or Ubuntu make it. You spoke a lot about choice, and you nailed it, except for one thing: we need more of it.

posted on 02 Aug 2013, 07:33 2

31. Googler (Posts: 813; Member since: 10 Jun 2013)


Agreed. I'd just be happy to see BB come back into what they used to be as a start.

posted on 02 Aug 2013, 09:36 4

48. Droid_X_Doug (Posts: 5572; Member since: 22 Dec 2010)


There is a reason BB has failed - arrogance. Unfortunately, there isn't anything left of BB that can be the basis of a re-invention of BB.

posted on 02 Aug 2013, 07:52 2

35. joey_sfb (Posts: 2695; Member since: 29 Mar 2012)


Any of the FOSS mobile OS would make an excellence second and third choice alternative.

I am done paying $300 for Windows and Offices software licenses.

posted on 02 Aug 2013, 09:47 3

50. Droid_X_Doug (Posts: 5572; Member since: 22 Dec 2010)


As you point out, 80% means the Android team and their OEM partners are doing a lot of things very right. The problem for any competitor is the circumstance where the 80% sucks the oxygen out of the room. Look at how much $ MS has poured into WP and all they have to show for the effort is 4%.... The only reason MS is dumping the $ into WP that they are is because they are faced with an existential challenge.

The mobile space is basically a duopoly. Innovation will come from OEMs trying to fight for a piece of the 80%.

posted on 02 Aug 2013, 12:44

61. Dorothy69 (banned) (Posts: 498; Member since: 21 May 2013)


The only reason Microsoft is dumping so much money into WP8 (Windows Mobile) is to try and ultimately push Windows 8 desktop or RT, unfortunately, the average user will shun Windows 8 because it is such a departure from their previous iterations. Don't get me wrong, technically speaking, I can appreciate certain aspects of Windows 8 Pro but, admittedly, it is contrived as all hell for the average end-user. And, again, this relates to the comment because Microsoft still believes that loyal users of it's desktop platform will one day adopt their mobile platform and, conversely, they're hanging on to hopes that the few users they have globally (4%) in the mobile arena will one day accept their desktop Windows 8 on a larger scale.

posted on 02 Aug 2013, 12:28 1

56. Dorothy69 (banned) (Posts: 498; Member since: 21 May 2013)


"Competition", as you put it will take place with the various major OEMs, i.e., Samsung, HTC, Motorola, Huaweii (Sp?), LG, etc; each will offer something different and each will maintain a loyal customer base as long as they remain competitive. The beauty of Android is that it allows for said differences, whereas, Apple and Microsoft do not; it's either their way or the highway. People no longer want to be slÅves to their mobile (or mobileless) OS.

posted on 02 Aug 2013, 14:03

68. number29 (Posts: 185; Member since: 25 Jan 2013)


The competition you're talking about is only on a hardware and skinning level. All of those devices will still be running Android. Proper competition would be for all of those manufacturers to be using all sorts of differents OSes, not the same OS with just a different skin.

posted on 02 Aug 2013, 12:34

59. number29 (Posts: 185; Member since: 25 Jan 2013)


Great response.

posted on 02 Aug 2013, 05:36 4

22. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


Lol now i feel sorry for Elop, trying to bring down 80% of smartphones a haha

posted on 02 Aug 2013, 06:17 3

24. joey_sfb (Posts: 2695; Member since: 29 Mar 2012)


If you are Elop you would do the same. He own lots of M$ share and now Nokia. If both are doing well he will reign supreme.

Now still not bad for him.. as Windows Phone boat is still moving... he will be crying if he is the owner of black berry.

posted on 02 Aug 2013, 15:10

73. ZeroCide (Posts: 683; Member since: 09 Jan 2013)


They are trying to do something different than the same old, everybody and their grandma smartphone.

posted on 02 Aug 2013, 07:09 5

27. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)


The most deserved king... best OS ever built ... Congrats Android/Google team...

posted on 02 Aug 2013, 07:19 4

29. Googler (Posts: 813; Member since: 10 Jun 2013)


Kind of comical that Steve Jobs had the opportunity to purchase Android from Andy Rubin's team but passed. Imagine a world where Apple owned Android, or Android didn't exist. Scary thought.

posted on 02 Aug 2013, 12:59 1

64. Commentator (Posts: 2319; Member since: 16 Aug 2011)


Something else would've taken it's place, possibly WebOS. It's overlooked a lot, but Android is the key reason WebOS fell so spectacularly. Palm was putting all their eggs in one basket when they signed Verizon to be the exclusive carrier of the Palm Pre Plus, and when Verizon announced the OG Droid to be their flagship instead, WebOS' fate was effectively sealed.

I'd still much prefer Android over WebOS though, multiple manufacturers means more personalization.

posted on 02 Aug 2013, 18:01

76. webOSlove (unregistered)


Doesn't LG own webOS now? Or did HP just license it over for the smart TV?

posted on 02 Aug 2013, 07:38 1

32. shikroi (Posts: 182; Member since: 24 Sep 2012)


While you guys were doing the cliched wp bashing I saw something interesting.Apple's market share is falling hard and Microsoft's is slowly rising. Now this may sound stupid, but if android keeps going at this rate, then in a few more quarters ios and wp market share will be real close to each other and they will have to battle it out. I think this is the main reason why apple is launching an affordable iphone. They are attempting to push back up their market share by , saturating the low end, but its going to be difficult for them considering the hundreds of phones at the low end are android, and wp has quite a few in that segment too. I think its going to be quite the battle for them.

As for android I think its going to stall in the next few quarters as well, and it will stay that way until the next best thing becomes popular. With the tech market, unless you have enterprise everything is a fad. The most popular pieces of tech are usually the one's that just work, e.g. windows,android. What I predict will happen, is that in around two years androids share will drop as a new contender steps up to the plate.

The reason is, like all fads, people will get tired of it. With so many android devices, practically everyone now knows the android experience, and despite what you android fanboys here would like to believe, you have to be honest with yourselves and admit its not the best. Sure it has all the features and customization options that make it work, but user experience wise, it just isn't cutting it. Any moment now, a new and truly innovative contender could come out, with all the features, as well as a superior user experience and android would start to feel the heat.

What you need to realize is that the situation now is VERY much like how it was when Symbian peaked. During that period all the Symbian fans touted it as the best, mainly because it had all the features and just worked.In fact when new contenders like android and ios came along, all the symbian fan-boys in the forums laughed and proclaimed that they had all the features, they had all the market share, android/ios/webos are all going to fail. Well, look how that turned out.

The fact is android's biggest bread winner Samsung, is gearing up to split with all their allotted mindshare and start up their own platform. Canonical is also gearing up with something that I must say is very innovative and very compelling. Wp while currently undergoing slow growth, just needs some more Nokia influence on the os development side to take off, because Microsoft just doesn't get how mobile works.

By next year android is going to have three very innovative products nipping at hits heels and unless Google does something drastic, android could be gearing up for the rise before the fall.

posted on 02 Aug 2013, 07:59 3

37. joey_sfb (Posts: 2695; Member since: 29 Mar 2012)


That's a lot of word to express your hate for android. I use all the different mobile OS and android is the best for me right now sure I will move to the next best thing. just like what I did to Symbian, Windows CE and iOS.

posted on 02 Aug 2013, 08:47 4

40. Googler (Posts: 813; Member since: 10 Jun 2013)


These are the same people who endlessly claimed "Android will never....." only to be proven wrong, time and time again. Nothing lasts forever, that's a given, but the way it was painted in his soapbox, it's not likely to happen that way at all. It's a bright future waiting to happen and as long as companies like Google keep pushing the limits of open platforms, it's only going to get better for us the consumer.

posted on 02 Aug 2013, 11:02

52. shikroi (Posts: 182; Member since: 24 Sep 2012)


Where did I express any hate for android?

posted on 02 Aug 2013, 11:53 2

54. willard12 (Posts: 724; Member since: 04 Jul 2012)


I keep hearing about this android-samsung split without a bit of data to back it up. Don't you think this is just wishful thinking on your part? I don't think Samsung shareholders would like them abandoning what has made them number 1 in sales and profits and they ultimately decide the company's direction. But we'll see if your prophecy comes true.

posted on 02 Aug 2013, 16:52 1

74. MartyK (Posts: 692; Member since: 11 Apr 2012)


Right!

Samsung Needs Android, Android don't need any OEM.
Android ONLY needs two things..

OPEN Community ( w/ XDA etc) and Google.

And this is what will keep Android on top for a long long long time.

posted on 02 Aug 2013, 12:21 2

55. taz89 (Posts: 2014; Member since: 03 May 2011)


You seem to see a lot of doom and gloom for android but honestly theres nothing thats going to happen in the near future that will end android like how symbian died.. the difference here is android isn't standing still where as symbian bb did letting competition pass them.. with android not only is Google moving forward but so are OEMS with there take on android.. Android isn't just one os, you can call tw its own os,sense etc etc, they keep android fresh IMO.. not saying android will never fail but as long as Google and OEMS keep pushing what android can do, I can't see your theory happening anytime soon and like i said it's not like Google are standing still letting competition catch up like symbian etc did

posted on 02 Aug 2013, 07:43 4

33. networkdood (Posts: 6260; Member since: 31 Mar 2010)


When an Apple iPhone lover mentions lag, please have that person type 'apple iPhone lag' in any search engine and enjoy the show.

posted on 02 Aug 2013, 07:46 4

34. networkdood (Posts: 6260; Member since: 31 Mar 2010)


iOS lag:
https://discussions.apple.com/thread/4317962?start=30&tstart=0

posted on 02 Aug 2013, 12:31 1

57. joey_sfb (Posts: 2695; Member since: 29 Mar 2012)


This problem will be amplified when Apple unlock their full multitasking feature in iOS 7. You can't be cheap on the hardware and expect great performance.

posted on 02 Aug 2013, 08:24

38. ryan5609 (Posts: 97; Member since: 01 Nov 2011)


If that number is true, then why does it seem like everyone has an iPhone? I live in Indianapolis and the iPhone is still by far the most common phone I see. Perhaps the Android love has not infected Indy yet.

posted on 02 Aug 2013, 09:00 3

41. ihatesmartphone (unregistered)


Because you live in America.
But if you go to other Asian or European countries, you will see DIFFERENTLY.

posted on 02 Aug 2013, 09:02 1

42. softfurryanus (banned) (Posts: 232; Member since: 09 Jul 2013)


Android does have alot of US market share but not much over 50% the last time I heard, iOS is still very popular in the US, I think something around 43%.

posted on 02 Aug 2013, 09:11 1

44. g2a5b0e (Posts: 2115; Member since: 08 Jun 2012)


#42 nailed it. Android adoption in the U.S. is at about 53% & iOS is at about 43%. That's why it doesn't seem that way on our shores. I believe Japan is the only country where iOS usage exceeds Android usage. Android dominates everywhere else, though.

posted on 02 Aug 2013, 16:56

75. MartyK (Posts: 692; Member since: 11 Apr 2012)


Give the Green Machine time, you will see the difference in 6 months!!...lol

posted on 02 Aug 2013, 08:30

39. cornerofthemoon (Posts: 505; Member since: 20 Apr 2010)


I recently switched back to Android from Windows Phone. I actually prefer Windows Phone but the apps that I needed are on Android. Sad, but that's the way it is.

posted on 02 Aug 2013, 09:07

43. softfurryanus (banned) (Posts: 232; Member since: 09 Jul 2013)


I doubt a smaller contender will be able to compete unless they get a ton of support from developers before launch, ask an average American consumer if they want a free android, ios, WP or say, tizen for example, it obviously wont be tizen. I'm guessing android growth will slow down alot at this point.

posted on 02 Aug 2013, 11:23 1

53. livyatan (Posts: 674; Member since: 19 Jun 2013)


183M units shipped in the quarter..STAGGERING!

posted on 02 Aug 2013, 12:58 1

63. Kayle (banned) (Posts: 40; Member since: 26 Jun 2013)


Android is KING! Apple and WP are merely peasants now, LMAO

posted on 02 Aug 2013, 13:05 1

65. shamataa (Posts: 202; Member since: 07 Dec 2011)


Apple can suck it for i care.Apple is so done at this point. Doeesn't matter what they di with their Iphone 5S or 5C. Hell even the six won't save them. This is the beginning of the end for them.

posted on 02 Aug 2013, 14:25 1

70. Stuntman (Posts: 711; Member since: 01 Aug 2011)


BlackBerry has been relegated to the Other category. I was really rooting for them to make a come back, but I am not seeing any positive signs.

posted on 02 Aug 2013, 14:58 1

72. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


Android Tsunami is more effective than "iOS Thermo Nuke" iBS.

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