Amazon confirms it sells hardware at cost, not making money on it
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Amazon lastly unveiled its second wave of Kindle tablets under the Fire HD brand. All of them come with high-resolution screens with prices starting from $199 for the 7-inch model, and $299 for the 8.9-inch device.
"Basically, we sell the hardware at our cost, so it is break even on the hardware," Bezos said in an interview for the BBC. "We're not trying to make money on the hardware."
So where does Amazon makes its profits from? Obviously, it works similarly to the way Google does with Android by releasing the world’s most popular operating system for free. In this case, Amazon doesn’t do it for the ads, but for user engagement into its ecosystem. That model is hardly making it much money, but revenues are growing and some people like Google chairman Eric Schmidt actually think it’s one of the big four along with Google, Apple and Facebook.
source: BBC
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10 Comments
1. kirholstov posted on 12 Oct 2012, 06:21 3 0
They are making money on apps, films, music and books
2. wendygarett posted on 12 Oct 2012, 06:41 3 0
No wonder kindle fire satisfied the most on android tablets...
3. ibap posted on 12 Oct 2012, 06:52 3 0
This is not a new model. Think old-style razors with replaceable blades and ink jet printers with cheap printers and expensive ink.
4. cepcamba posted on 12 Oct 2012, 06:53 3 0
They won't make money from me when I get one of those 1080p 8.9" tab 'cause I'd be rooting and putting a custom ROM on it and I wouldn't even see a glimpse of the Amazon Ecosystem *that's if devs work on it :p
6. JonBjSig posted on 12 Oct 2012, 10:04 3 1
And yet Google is still able to sell a better tablet for the same money.
8. downphoenix posted on 12 Oct 2012, 13:56 0 1
Um no, because
1) This has double the memory.
2) The processor performs higher on benchmarks.
9. JonBjSig posted on 12 Oct 2012, 14:58 1 0
The benchmarks I found here:http://www.techhive.com/articl
e/2009922/kindle-fire-hd-review-a-big-improvement-from-amazon.html say otherwise.
10. JeffdaBeat posted on 12 Oct 2012, 18:30 2 0
Make no mistake, they will make money off of you in some fashion. They aren't doing this out of the kindness of their hearts.
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