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97.2% of US tablet traffic is from the iPad

Posted: , by Victor H.

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97.2% of US tablet traffic is from the iPad
With an onslaught of Android tablets, a webOS tablet and the BlackBerry PlayBook, you might have thought the iPad is in danger. Wait until you see the share all these tablets got in August 2011 - 2.8% of all tablet traffic in the States. No typo here.

“In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic),” comScore’s latest report states.

It’s interesting to see which were the rest of the tablets accounting for a meagre 2.8% of all US tablet traffic, but in either case the facts are hard to ignore here.

There is plenty of other exciting stuff in the report - 6.8% of all US Internet traffic now comes from smartphones and tablets, with smartphones being two thirds of that but tablets getting more traction.

Meanwhile, iOS is still the leading mobile OS with a share of 43.1%, while Android has 34.1% in the trimester ending August if we are to judge by audience installed base and the lead is even bigger if we look at traffic.

source: comScore

Press Release

53 Comments
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posted on 11 Oct 2011, 06:17 4

1. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Yep. Nothing more to see here.

It is just possible that the tablet market is something that Apple will keep getting to itself. The iPad 2 is like the iPod- it's sold, mentioned, and waved around everywhere. In the meantime the media gives a big, fat steaming middle finger to Android tablets and other alternatives.

But we'll see what happens. After all, Honeycomb is less than a year old, Ice Cream Sandwich is right around the corner, and Microsoft is going to introduce Windows 8 next year. The landscape stands to change significantly.

posted on 11 Oct 2011, 09:26 2

14. PhoneLuver (Posts: 466; Member since: 05 Jul 2010)


Completely agree with you! I'm holding out for Windows 8. It has HUGE potential and could make Apple the new Nokia. As you know, Nokia failed to innovate(sound familiar?) and subsequently lost most of its market share in one year. Let's hope windows 8 is not a disappointment!

posted on 11 Oct 2011, 21:59

54. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


i doubt apple will become nokia... windows 8 does have potential, but i know for a fact only a small amount of people will buy one over an ipad if it is more pricy or is thicker... a lot of people i know use their ipad as their entire computer and get along fine with it.. they dont even want the full fledged os in a tablet

posted on 11 Oct 2011, 06:19 1

2. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Hmm interesting iOS is the LEADING mobile OS by a large margin. But according to fandroids this isn't so. Let's watch them back pedal, try to discredit the stats and make up excuses.

posted on 11 Oct 2011, 06:57 1

4. remixfa (Posts: 13903; Member since: 19 Dec 2008)


taco,
there is no doubt in my mind that the ipad doesnt command a huge chunk of the internet for the tablet market. why would anyone dispute that?

1) that has nothing to do with sales (which ipad is leading in anyways)
2) that only counts if you run your browser in "android" mode, which I do not. All my browsers are set to desktop on my phone and tablet.. as I prefer the full thing, with flash and all the niceties. So, even though I'm on my tablet every day for school, I am not going to be counted as an "android" while I'm browsing.

There needs to be a more accurate way of tracking browsers than its sign on signature as I know Im not alone in "desktop mode" operation. It would still be in the ipad's favor, but not nearly as skewed.

posted on 11 Oct 2011, 07:03 2

5. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Yes, the leading OS when you throw in the iPad and iPod touch. However, in smartphone market share Android is still king. Come on, Taco, you should know this by now.

The fun part here is that even by this survey, even with the extra devices thrown in, Apple only leads by 10 percent. Just shows how badly they're getting spanked in the smartphone market share margin.

And that margin is starting to show, as exclusive apps and games are starting to be released for Android versus the other way around. Take Minecraft, for instance. Great game, highly anticipated, and for now an iOS version is being totally ignored.

What percentage of Android users were going to switch to the next iPhone again, Taco? I'm pretty sure you had last insisted it was 52.

posted on 11 Oct 2011, 07:10

6. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


"extra devices" you mean like the 50 android smartphones vs 2 and now 3 iPhones?

Remix your excuse is bs. iPad has 3rd party browsers as well that allow desktop mode. Desktop mode just allows the page to load as it would on a pc. The device is still recognized as a tablet.

Remix comes in with the first excuse!

Sniggly right behind him with fandroid logic.

Face it guys android is getting spanked. Apple dominates sales, profit AND market share. It's only going to get worse with sprint and Verizon simultaneously launching a new iPhone with AT&T. Sniggly you're right only about 30% of android users will make the switch to iPhone. I did some calculations in my laboratory and that's the result I came with.

posted on 11 Oct 2011, 08:07 1

10. remixfa (Posts: 13903; Member since: 19 Dec 2008)


actually, taco, when its run in desktop, it thinks its a..... DESKTOP.. and registers it as such.. lol. It will only register android if i leave the browser set to "android". And unlike iOS, desktop on android means you get the full page, with everything.. ya know.. since there are no arbitrary restrictions.

and what excuse? i was agreeing with you, ya tool. Just because I dont agree 1000000% doesnt mean i was disagreeing with everything.

you ibots are like the sith.. your either with or against you.. the real world doesnt work like that.



What i DO think is interesting is that comscore found more people using ipads than iphones on the internet. I guess that 3.5 inch screen just isnt cutting it anymore, huh?

posted on 11 Oct 2011, 08:48 1

12. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Taco, you can count all phones together because they're ALL. IN. COMPETITION. IN THE SAME MARKET. However, tablets and MP3 players are not sold in the same market as cell phones are.

And come on, stop being disingenuous. The iPhone 5 (complete redesign) could attract 27 percent of Android users at most. The number drops to 11 percent if it's an iPhone 4S. Guess what got released last week, Taco? An iPhone 4S.

Thanks for finally admitting you were f**kING WRONG though, even in as backward and stupid a way as you did.

posted on 11 Oct 2011, 12:37

19. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Facts

iPhone is the top selling smartphone in the world

Apple owns 2/3 of the smartphone industry profits

iOS is the # 1 mobile OS in the world

iPhone users have the highest customer satisfaction

IPad had between 80%-90% market share

IOS users account for 58% of mobile internet traffic

posted on 11 Oct 2011, 12:47 1

20. remixfa (Posts: 13903; Member since: 19 Dec 2008)


can you find me hard statistics for all this bull crap that you are spouting as fact. If its a fact, I want CURRENT undeniable proof for all of it.

And yes, Androids near 1 million ACTIVATIONS a day means ANDROID PHONE ACTIVATIONS.

If android started right now from phone #1, it would STILL eclipse iOS before next fall, as apple recently announced they have sold 240 million iphones to date.


find me proof for all of that, because from where Im sitting, almost all of your facts are off besides that tired "iphone is the top selling smartphone" junk that no one cares about but iBots trying to find a point.

posted on 11 Oct 2011, 13:16

26. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Which fact are you disputing remix? Disputing facts doesn't change them. Don't take the fox news route.


iOS FACTS are from this article. For top mobile marketshare and browser market share. Click the com score link and READ.

2/3 of profits

http://www.bgr.com/2011/07/29/apples-iphone-accounted-for-66-of-q2-smartphone-profit-among-top-vendors/

Apple most smartphone sales

http://arstechnica.com/gadgets/news/2011/07/apple-samsung-top-smartphone-sales-as-feature-phones-begin-to-decline.ars

For 6th consecutive time iPhone leads in customer satisfaction

http://content.usatoday.com/communities/technologylive/post/2011/09/iphone-tops-us-smartphone-customer-satisfaction-survey/1

In q2 apple had 80% of north America and 64% worldwide SHIPMENTS. we know android doesn't sell so the actual sales numbers will be even higher in Apple favor. Also this is just Q2 so Apple's overall share is higher.

http://news.cnet.com/8301-13579_3-20112715-37/ipad-grabs-80-percent-share-but-here-comes-amazon/

posted on 11 Oct 2011, 13:33 2

35. remixfa (Posts: 13903; Member since: 19 Dec 2008)


lol, i really just wanted you to link to your claims, since you always demand that of us.. :)

interesting tidbits from the articles you link

"Analytics pegged the iPad's global market share for the second quarter at 61 percent with 9.3 million shipments. Though still dominant, that number showed a drop from the 94 percent share that the iPad picked up in 2010's second quarter as rival tablets have flooded the market"

SHIPPED means NOTHING... ask RIM.. lol. But the article contradicts you regardless. Again, noone disputes the ipad's dominance, but your original numbers are off.

And honestly, if the Amazon Fire takes off and is well supported, the time of apple dominance in tablest is dead. Then you can go back to the whole "its because its cheap" arguement when you've lost market share here as well.

your customer satisfaction is by brand not by OS, so that doesnt have anything to do with android, just manufacturers. iOS will still be higher, but dont think that brand and OS are the same thing.



and again, like i said before, I actually agreed with a good portion of what you said, but u think that everyone is against you all the time and for some reason you MUST argue tired points. Since you felt like arguing I felt like making you do a little leg work. Good job :)

posted on 11 Oct 2011, 12:59 2

21. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Fantastic news.

Facts:

Android is the #1 smartphone OS in the world.

Android has a much livelier modding community.

Android offers much more choice in hardware and software configuration.

Android offers better native GPS navigation.

The Android mascot is a cool little dude.

Steve Jobs is dead.

See? I can come up with random facts too when I lose the argument at hand, Taco. :)

posted on 11 Oct 2011, 13:21

29. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Only fact you listed was smartphone market share. Everything else is opinion.

I do agree on better native gps.

posted on 11 Oct 2011, 13:28 1

33. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Ignoring "opinions" about the much wider breadth and depth of hardware and software choices and the amount of nerdy OS tinkering that happens with Android versus iOS, you just said it was my opinion that Steve Jobs is dead.

LOL! Come on, Taco. You know I got ya. You can smile at that. :)

posted on 11 Oct 2011, 13:33

34. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Oops didn't notice that, but it has no relevance.

Face it all android has is smartphone market share.

posted on 11 Oct 2011, 13:42 1

39. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Well, Google seems to be getting along just fine without dominating tablets anyway. :)

So what will Apple do with its obscene profits it gets off of overcharging for its products?

posted on 11 Oct 2011, 13:51

40. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


How exactly are they over charging in the mobile space when their products are priced the same as other high end products.

posted on 11 Oct 2011, 14:26 1

45. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Because of the obscene profits they're making off of their devices.

The iPhone 4S is literally the most profitable phone they've ever put together. In other words, they have a really high price to cost ratio on what they sell.

And don't even get me started on their laptops and desktops.

posted on 11 Oct 2011, 13:18 1

27. SuperAndroidEvo (Posts: 3966; Member since: 15 Apr 2011)


OK taco50, you seem to be reaching real far now. Bring it back now to planet Earth please.

posted on 11 Oct 2011, 13:28

32. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I posted links with proof for each fact. Please tell me which you dispute and on what basis. Fandroids are a weird bunch. No matter that all the proof shows one thing you guys just backpedal and act like facts don't exist.

posted on 11 Oct 2011, 13:59 2

42. SuperAndroidEvo (Posts: 3966; Member since: 15 Apr 2011)


taco50 answer me this then, if iOS/Apple is so much more superior to Android then why is Android the OS of choice in the U.S. & in the world? Android in the U.S. is almost half of the smartphone market while iOS is what 23 or 27%, please correct me if I am wrong! lol

posted on 11 Oct 2011, 14:15 1

44. Paden (Posts: 262; Member since: 07 Jul 2011)


There's just a few different models of iPhone for sale. NOW they are on more than one carrier. Granted Android OS has more market share. No denying that. However, it's on EVERY SINGLE PROVIDER PRE- OR POST-PAID. There are hundreds of handsets.. But iPhone IS the best selling phone. Apple has always been known as a hardware company. Yes, they do design software, but hardware is what they really push for. They make their money, they make quality products, everyone wins. So OS market share is a statistic that really doesn't matter to them or customers.

Even arguing which OS is superior is stupid, because everyone has their preference. Mine is iOS. Yours may be Android.

You guys will never convince eachother other wise. Granted, I do enjoy reading you guys argue every day... Hahaha.

Thought I'd just throw in my two cents.

posted on 11 Oct 2011, 14:32 1

46. SuperAndroidEvo (Posts: 3966; Member since: 15 Apr 2011)


The iPhone will always be the best selling phone because it's the only phone that has iOS. I am just talking about iOS & Android. Why are people choosing Android than iOS, when they can easily get an iPhone? Answer: Because people like the Android OS better. If iOS was sold on different phones the iPhone would NOT be the best selling phone. That my friend is FACT!

posted on 11 Oct 2011, 15:51

50. Paden (Posts: 262; Member since: 07 Jul 2011)


This proves my point. Android and iOS users argue completely different points. They are each better in their own respects or context, but you can't say one is better than the other ENTIRELY.

And what you said is not a fact at all... It's still opinion and observation.

posted on 11 Oct 2011, 18:27 1

53. SuperAndroidEvo (Posts: 3966; Member since: 15 Apr 2011)


Look iOS pound for pound is an inferior OS. You can put iOS on a Samsung Galaxy S II & iOS would be flawless. It would run like Niagra Falls, super ultra smooth. Now put Android 2.1 not 2.3 nor 3.2 or the new 4.0, & you will see that the Apple iPhone can't do it. That is clear that Android indeed is a more powerful & demanding OS because it just does more & is more complex. iOS is smooth because its a very simple OS. Android 2.1 is a more complex OS than iOS. Imagine 2.3, 3.2, or 4.0. That is fact. One OS can't be better if it does less. It's just weaker or inferior. Android is the worlds #1 smartphone OS for that very reason. That is why they are reaching 1,000,000 daily activations very soon.

posted on 11 Oct 2011, 15:52 1

51. Immolate (Posts: 282; Member since: 17 Jun 2011)


"iPhone is the top selling smartphone in the world"

The 4G is, but it's obsolete now.

"Apple owns 2/3 of the smartphone industry profits"

Which goes to show that Apple owners are the type of folks most willing to overpay for a brand.

"iOS is the # 1 mobile OS in the world"

They won't be next year, or ever again.

"iPhone users have the highest customer satisfaction"

That's because Apple users who aren't satisified with Apple products turn around and buy Android products. If you're on an Android, there's no upgrade path, so if you're unhappy, you have to stay unhappy.

"IPad had between 80%-90% market share"

So did iPhone, what was it, yesterday?

"IOS users account for 58% of mobile internet traffic"

Don't brag about this to your mom. Just trust me on this one.

posted on 11 Oct 2011, 11:57 2

16. SuperAndroidEvo (Posts: 3966; Member since: 15 Apr 2011)


Wow taco50 it hurts that you always try to make sense out of sh*t that doesn't make sense! I love how your brain works! Android is almost about to reach the 1,000,000 activations per day milestone, that is simply ASTRONOMICAL. That is just smartphones, Apple is not even close to that. Fact is Android DOMINATES the smartphone world. THE #1 smartphone OS is CLEARLY Android. Since iOS is a toy OS then yes you can count the iPad, & the iPod to the iPhones numbers then maybe you can rival Android as top mobile OS, but top smartphone OS not even close. iOS products are all the same with different sizes, just that one of those happens to make calls when you hold it the right way!

posted on 11 Oct 2011, 12:31

17. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


So what exactly does 1 million activations refer to? It's certainly not sales.

posted on 11 Oct 2011, 13:03 1

22. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Yes it is. When you sell a phone, you activate it. You turn it on and connect it to a network. Phones don't get activated unless they're being given to customers.

Duh.

How many Android users are going to buy the iPhone 4S? I think you still thought it was 30 percent, when in fact we'll possibly see 11 percent go for it.

posted on 11 Oct 2011, 13:09 1

24. SuperAndroidEvo (Posts: 3966; Member since: 15 Apr 2011)


It has to be sales. I can guarantee you this, the #1 smartphone OS is Android NOT iOS. Sales has a lot to do with it, whether you like to believe it or not! Yes some people will activate a phone that they get from insurance but that is far few & in between. It can't possibly mess with the numbers that much.

posted on 11 Oct 2011, 13:15 1

25. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


I doubt they would count insurance or warranty numbers in activations anyway.

posted on 11 Oct 2011, 13:19

28. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Sniggly if it's 1 million sales why they don't call it that? They say ACTIVATIONS. So when I have to master reset my buggy android I reactivate it. Boom 1 activation. When I do an esn change ACTIVATION. When I get a warranty replacement ACTIVATION.

Why is it called ACTIVATIONS if it's sales? Please provide some proof.

posted on 11 Oct 2011, 13:34 2

36. remixfa (Posts: 13903; Member since: 19 Dec 2008)


taco, an android phone is not reregistered every time you do a master reset. they do note the ESN number when you register. nice try though.

posted on 11 Oct 2011, 13:37 1

37. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Perhaps because from Google's perspective, since they're not the ones actually selling the phones, they can't call the sale and activation of those devices "sales." Motorola could call it sales. Google can't.

Furthermore, it wouldn't make sense for Google to inflate their numbers with warranty/insurance activations, because their stockholders would call them on it very quickly.

You're free to think that Google is cooking their activation numbers as long as I'm free to think that Apple is cooking its quarterly numbers.

posted on 11 Oct 2011, 13:25 2

31. SuperAndroidEvo (Posts: 3966; Member since: 15 Apr 2011)


That is my whole point, even if they did the number might fluctuate a fraction at the most. It wouldn’t put a dent on the soon to be 1,000,000 daily activations. Also if he pulls the root BS that people are constantly changing ROM's & that constitutes an activation he is in for a BIG surprise because the root community is minuscule compared to the sea of Android users out there. taco50 is seriously a hopeless cause!

posted on 11 Oct 2011, 06:41 1

3. dacastrator (Posts: 232; Member since: 22 Sep 2011)


This is a no-brainer. Tablets are mainly used as toys, not for productivity. iPad will stay on top because of the ease of use and of course, everybody knows iOS has better games than android. And also, it is Apple. The brand and media makes it look good too.

But still, Crapple sux.

posted on 11 Oct 2011, 07:11

7. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Marketing another excuse

posted on 11 Oct 2011, 07:25 1

9. dacastrator (Posts: 232; Member since: 22 Sep 2011)


Why you like that man, my comment is pro Apple, you should give me a thumbs up.

posted on 11 Oct 2011, 09:24 2

13. shayan (Posts: 146; Member since: 09 Sep 2010)


thats coz he is an isheep. not a normal fan of apple products.

posted on 11 Oct 2011, 12:33 1

18. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


"but still crapple sux". Yea you're pro Apple. What was I thinking?! Sorry about that man. I thought you were one of these android douches that thinks anyone who doesn't get android is an idiot.

posted on 11 Oct 2011, 13:05 1

23. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Certainly better than being one of those iiFanboys who thinks that anyone who doesn't consign their life savings over to Apple is an idiot.

posted on 11 Oct 2011, 13:22

30. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Please show me where I've called anyone an idiot for owning android?

posted on 11 Oct 2011, 13:40 1

38. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Did I say you have? I can't recall such an instance.

However,

I do recall you saying many times that Android users are jealous of Apple and laughing at those whom you perceived as too poor to own an iPhone.

posted on 11 Oct 2011, 13:53

41. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Android is like communism the poor think they benefit but they don't.

posted on 11 Oct 2011, 14:09 2

43. SuperAndroidEvo (Posts: 3966; Member since: 15 Apr 2011)


Apple is like communism because you have no choice in anything. It's their way or the highway. You can only use the iPhone as they want you to use it. For the love of God they even tell you how to hold the damn phone so you can make a call. What is more communist than that? lol It's like you are renting the iPhone from Apple instead of buying it because you can't modify or do what you like with it. If there were no laws they might execute you for jailbreaking their phone. (Ok that was too far) But I hope you get my point! lol

posted on 11 Oct 2011, 14:39 2

47. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Actually, Android is the epitome of free market thinking. Everyone is free to come in and try their hand at it, even those looking for nothing more than a quick buck. They're allowed to set any price point they want and set up whatever software and hardware they want.

Then it's up to the customers to decide what THEY want. Sure, they're allowed to buy the lower end models and if they REALLY feel like gambling they can tackle the fishy smelling bargain bin stuff, but the high end products are usually the best, and there are some bargain surprises as well. It's pure competition for consumer dollars, both in the actual sales of the hardware AND in the distribution of apps in Android Market. The s**tty stuff eventually goes away and the good merchants are rewarded with higher sales and customer feedback.

You can't just label what you don't like as "communism," taco. Especially since Apple, with its tight control over f**kING EVERYTHING, is more like a centrally planned economy than anything.

posted on 11 Oct 2011, 15:30 2

48. Whateverman (Posts: 3191; Member since: 17 May 2009)


Watching taco cheer for the iPhone is like watching a fan of the 90' - 94' Buffalo Bills. Four years straight, they claimed superiority ovar all other teams and cities, only to fall short every year!

Watching taco debating is like playing a game of whack-a-mole, only there's one mole, one hole and six mallets!

Watching taco defend Apple is like watching a prostate defend her abusive pimp! She knows what he forcing her to do is wrong, but that's the only life she knows.

Taco, you don't have to walking into every article and pick a fight, especially when everyone already agrees with what is being said. Everyone here knows and agrees that Apple has the tablet market locked down, so why all the insults?

posted on 11 Oct 2011, 15:40 1

49. Sniggly (Posts: 6914; Member since: 05 Dec 2009)


Ugh, don't remind me about the Bills. I'm still pissed off at them for screwing over Doug Flutie.

posted on 11 Oct 2011, 07:15 2

8. RORYREVOLUTION (Posts: 2956; Member since: 12 Jan 2010)


Well duh, of course it is. The ipad is the most advertised, mainstreamed, and best valued tablet on the market. Instead of releasing 20 different 700 dollar tablets that most people refuse to pay for they need to drop the prices and advertise more.
I am hoping the Amazon Fire will be the start of this hopefully.

posted on 11 Oct 2011, 15:55

52. Paden (Posts: 262; Member since: 07 Jul 2011)


I'm excited about the Fire too! I wanna see how that and the Windows tablets stack up.

posted on 11 Oct 2011, 09:48 2

15. Eingild (Posts: 203; Member since: 19 Apr 2011)


As of now, there are no real competitors for the iPad. The Galaxy tab 10.1 and Asus Eee Pad Transformer both looked promising and innovative, yet they failed to deliver. The iPad will continue eating chunks of market share unless someone randomly jumps out of nowhere and release a consumer-friendly device. Manufacturers should understand the majority of the users don't give a s**t about the specifications. It is about the user experience. I have a gut feeling that MS can finally end this Apple domination. Besides, Apple's true rival has always been and always will be, Microsoft.

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