This article may contain personal views and opinion from the author.
This is the Verizon store experience readers want overhauled. | Image by Verizon
We asked you what Verizon should do first to repair itself, and you answered loud and clear. The runaway pick: kill the rep performance metrics that turn a quick stop for an iPhone 17 Pro Max into a drawn-out hard sell.
What almost nobody picked was retraining the sales staff. You think the system is the problem, not the people.
Your fix-it list pinned the blame in one spot
Here's how the vote landed: scrapping the rep metrics won at 35.17%, with better customer service (27.31%) and a real rewards program (26.92%) close behind. Replacing new phones with refurbs pulled 8.84%.
Dead last, at a jaw-dropping 1.77%, was better training for sales staff. You're pointing past the reps and straight at the quota system breathing down their necks.
That tracks with the lines you've waited in, where reps are forced to pitch every product to every customer or risk a write-up.
What should Verizon do first to fix itself?
Why ditching metrics beats a points app or fewer refurbs
Verizon's numbers climbed this year. It posted 55,000 postpaid phone net adds in Q1 2026, its first positive first quarter since 2013 and a 340,000-subscriber swing from a year earlier.
Recommended For You
Yet it still trailed AT&T's 294,000 phone adds and kept shedding accounts as average revenue per user slipped. The headline figures can rise while the store experience you flagged stays broken.
A rewards program or fewer refurbs treats symptoms. The metrics are the disease.
Inside a Verizon store, where the metrics decide how your visit goes. | Image by Verizon
Reps tell the same story. On the r/verizon subreddit, someone weighing a Verizon retail job got a blunt warning that the place runs on metrics for its metrics, with 20-plus targets that are impossible to hit.
A Verizon rep on r/verizon says the job runs on 'metrics for their metrics,' with 20-plus targets that are impossible to hit. | Image by SpiritualNothing6717 via Reddit
If you're a current Verizon customer, it's your bill and your time on the line every time you walk in for an upgrade or a basic fix.
If you're eyeing the exit, the in-store gauntlet is what pushes people toward online checkout and prepaid MVNOs. Lining up the best Verizon phones online lets you skip the counter pitch entirely.
The one answer that hits the root
Readers got the diagnosis right. A points app or fewer refurbs barely touches the cause, and the metrics are what push a rep to pile insurance and a spare line onto your total.
Verizon CEO Dan Schulman keeps promising a customer-first culture. The quota system is the test of whether he means it, and until it goes, the rest is artificial.
Catch my unfiltered carrier takes and behind-the-scenes notes on X and Threads, where I'm @jojothetechie
Get Visible as low as $20/mo for 1 year. Limited time offer with code: FRESHSTART
$20
/mo
$25
$5 off (20%)
Offer Ends 6.1.2026 at 11.59pm ET. New members get $5/mo off the $25/mg Visible plan, $35/mo Visible+ plan, or $45/mo Visible+ Pro plan for the first 12 months. Promo code FRESHSTART required at checkout.
Johanna Romero is a Senior News Writer at PhoneArena, covering mobile technology news across Android, iOS, wearables, and the Google ecosystem she knows best. Drawing on 15 years in IT and tech support from 2007 to 2022, she brings a user-friendly eye for the practical features and lesser-known tricks readers care about. Google named her an official #TeamPixel member in 2022, and she also reviews the latest devices on her YouTube channel, JoJo the Techie.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: