Editorials · Readers Voice

Verizon promises a customer-first fix, but you named the only one that counts

The change you backed cuts deeper than any loyalty perk the carrier could bolt on.

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Johanna Romero
By · Senior News Writer
This article may contain personal views and opinion from the author.
A customer at a counter inside a Verizon store taps a touchscreen kiosk showing the myPlan logo, with a large red wall displaying a white 'Hi' in the background.
This is the Verizon store experience readers want overhauled. | Image by Verizon
We asked you what Verizon should do first to repair itself, and you answered loud and clear. The runaway pick: kill the rep performance metrics that turn a quick stop for an iPhone 17 Pro Max into a drawn-out hard sell.

What almost nobody picked was retraining the sales staff. You think the system is the problem, not the people.

Your fix-it list pinned the blame in one spot


Here's how the vote landed: scrapping the rep metrics won at 35.17%, with better customer service (27.31%) and a real rewards program (26.92%) close behind. Replacing new phones with refurbs pulled 8.84%.

Dead last, at a jaw-dropping 1.77%, was better training for sales staff. You're pointing past the reps and straight at the quota system breathing down their necks.

That tracks with the lines you've waited in, where reps are forced to pitch every product to every customer or risk a write-up.

What should Verizon do first to fix itself?
514 Votes


Why ditching metrics beats a points app or fewer refurbs


Verizon's numbers climbed this year. It posted 55,000 postpaid phone net adds in Q1 2026, its first positive first quarter since 2013 and a 340,000-subscriber swing from a year earlier.

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Yet it still trailed AT&T's 294,000 phone adds and kept shedding accounts as average revenue per user slipped. The headline figures can rise while the store experience you flagged stays broken.

A rewards program or fewer refurbs treats symptoms. The metrics are the disease.



Reps tell the same story. On the r/verizon subreddit, someone weighing a Verizon retail job got a blunt warning that the place runs on metrics for its metrics, with 20-plus targets that are impossible to hit.



If you're on T-Mobile or AT&T, don't feel smug. We've seen the same quota-driven cramming sold as standard at T-Mobile, so whichever carrier kills metrics first is the one that stands out.

Who's left holding the bill


If you're a current Verizon customer, it's your bill and your time on the line every time you walk in for an upgrade or a basic fix.

If you're eyeing the exit, the in-store gauntlet is what pushes people toward online checkout and prepaid MVNOs. Lining up the best Verizon phones online lets you skip the counter pitch entirely.

The one answer that hits the root


Readers got the diagnosis right. A points app or fewer refurbs barely touches the cause, and the metrics are what push a rep to pile insurance and a spare line onto your total.

Verizon CEO Dan Schulman keeps promising a customer-first culture. The quota system is the test of whether he means it, and until it goes, the rest is artificial.

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