Something has changed big time: either people have gotten filthy rich or they've finally found a foldable phone that's worth their hard-earned cash. And since we can simply write off the first scenario, I think we should recognize just how big of a market hit the Galaxy Z Fold 8 is.
See, I've always thought that the prohibitively high price tags on foldables were what was holding people from ditching their good old candy bar phones and embracing the future. That… and the fear of fragility—but foldables have been exceptionally durable for the past, well, at least three years.
Grab the Galaxy Z Fold 8 Ultra at $1,000 off
$1099
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$2099
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$1000 off (48%)
Trade in an eligible device and save up to $1,000 on the new foldable phone from Samsung. With its refined design and large cover screen, the Galaxy Z Fold 8 Ultra is a top pick for foldable phone fans. Alternatively, you can get a $200 Samsung credit if you don't trade in a device.
The Galaxy Z Flip 8 is now available at the official store. It features an improved build and offers a fantastic foldable experience. Buy yours and save up to $400 at Samsung with a trade-in. Alternatively, you can get the phone with a $100 Samsung credit, no trade-in required.
A serious number… for a serious phone. | Image by PhoneArena
So, the demand for the new, passport-like, wider-than-taller Galaxy Z Fold 8 is so high that Samsung has to come up with a new plan. Per the latest information, the Korean giant is now "forced" to make 1 million additional Z Fold 8 units sooner than anticipated.
This means that Samsung will have to find the needed materials and components as soon as possible, too.
What do you think is driving the Galaxy Z Fold 8's success?
How big of a hit are we talking about?
As we reported mere hours ago, Samsung's latest foldable lineup is off to a remarkably strong start. The unchallenged star of the trio is the passport-looking Galaxy Z Fold 8.
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According to the always credible Counterpoint Research, this new model dominated early sales, securing 70% of pre-orders in South Korea, nearly half of the total in the US and roughly 40% in Europe. It also captured the top spot across Japan, China and Southeast Asia, leaving the pricier Z Fold 8 Ultra to lead only in India.
Analysts project that strong demand will extend beyond the pre-order period, with first-year shipments expected to double those of the previous Z Fold 7 generation. Additionally, total sales for the series are forecasted to grow over 70% compared to the older Z Fold 6. This surge only goes to prove that Samsung has finally struck gold with a mainstream-appealing form factor for foldable smartphones.
Or, you know, that's just a panic buy
The AI bubble hasn't burst yet (maybe it will, maybe it won't). This means two things:
We'll be consuming way more AI slop in the near future
Memory and storage chip prices will continue to soar
So, perhaps people have figured this out, too—and they've chosen to get the $1,900 Galaxy Z Fold 8 while they can. Why pay (way) more for a mostly similar Z Fold 9 in 2027 if the price hikes are inevitable?
I wouldn't be surprised if that's the case.
Is the phone really that special?
This bad boy may be lagging behind its Galaxy Z Fold 8 Ultra brother—a truly premium "traditionally-shaped" foldable flagship—but people don't care, as it turns out.
The new aspect ratio on the Galaxy Z Fold 8 completely redefines the foldable game. Its massive 7.6-inch inner display uses a "golden" 4:3 aspect. When closed, the 5.5-inch outer screen fits like a dream and doesn't get in the way.
Under the hood, the phone offers the customized Snapdragon 8 Elite Gen 5 chipset, vapor chamber liquid cooling and up to 16 GB of RAM, running One UI 9 with optimized split-screen multitasking. For photos and power, you get dual 50 MP rear cameras and a 4,800mAh battery that supports 45W fast charging.
The iPhone Ultra's cold sweat nights
Apple's upcoming iPhone Ultra, a.k.a. the first-ever foldable iPhone, has a mighty challenger to face.
See, the iPhone Ultra is also rumored to be wider than taller. So, we're comparing apples with apples here (pun intended); but while Samsung has lots of years of experience with foldables, Apple is the debutante.
If the iPhone Ultra makers are a bit nervous right now, well, what could I say? Best of luck!
Meditations and reflections on Samsung's latest foldable hit:
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Sebastian is one of PhoneArena’s senior opinionators. A veteran news writer with almost 20 years of experience in media and technology, he not only covers all the hot news about Galaxies and iPhones, but often provides hot takes on industry trends. He’s fascinated with camera-focused flagships from the likes of Oppo and Vivo, as well as foldable phones.
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