Editorials · Readers Voice

Does the Galaxy Z Fold 8 owe its success to the iPhone Ultra?

Is Apple the reason the Fold 8 turned out so great?

This article may contain personal views and opinion from the author.
samsung galaxy z fold 8 vs apple iphone ultra
Our readers certainly think so. | Image by Samsung
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It's not often that a product lives up to the hype. The Galaxy Z Fold 8 began to pique consumer interest long before its official announcement. Samsung clearly saw the potential, which is why it hyped up the device far more aggressively in the days leading up to the launch than the Fold 8 Ultra and Flip 8. But can Samsung rightfully take credit for the device?

Maybe not


The Fold 8 is proving to be a runaway success. Higher-than-anticipated demand has pushed delivery dates back, and pre-orders are three times higher than the Fold 7.

Samsung's efforts are paying off, but it probably shouldn't thump its chest too loudly, or consumers won't let it live the flex down. Huawei was technically first to market with this wider aspect ratio, though restrictions kept the product from becoming a global hit.

Apple was reportedly the first to come up with the idea, but it took long enough that Samsung had ample time to beat it to store shelves. Our readers seem to think so, at least.

Why all the love for the Fold 8?



The Fold 8 marks the first major redesign of Samsung's book-style series since its introduction. Samsung spent more time popularizing this short and wide form factor than the other two bendables in the lineup. We polled our readers to see why they think the Fold 8 got the spotlight.

Of the 328 responses, 169 (52%) viewed it as a preemptive strike against the upcoming iPhone Ultra. Another 120 (37%) credited the shift to the new design. Only 39 readers (12%) thought Samsung showered extra attention on it because it might eventually replace the Flip lineup.

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Why is Samsung focusing more on the Fold 8?
330 Votes

Chicken or the egg?


We will never know for sure who copied whom. The rumor mill suggests that Apple was first to pursue the design on paper. That said, Samsung was the first mainstream manufacturer to launch and popularize foldable phones, so the South Korean giant is hardly the laggard here.

Perception matters

A buyer convinced that Samsung cloned Apple might decide to hold off a month for the iPhone Ultra. After all, why settle for the copy when the original is right around the corner?

As our resident reviewer Victor Hristov notes in his review, the Fold 8 is a promising device with a lightweight design, impressive battery life, and snappy performance. However, the camera system and software miss the mark, which is where the iPhone Ultra might outshine it.

Then again, plenty of buyers simply don't care about the origin story and will get their hands on the first wide foldable they can find. Either way, the comparisons to the iPhone Ultra certainly aren't hurting the Fold 8.


Decide for yourself who copied whom:
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