New Galaxy Z Fold 8 shipment insights show Apple has something to worry about

By Polina Kovalakova

Published: Aug 10, 2026, 3:01 AM

Samsung Galaxy Z Series

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A person holds the Z Fold 8 folded in one hand.

Now that's what I call a popular phone! | Image by PhoneArena

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Samsung's new foldable lineup is off to an impressive start. A few days ago, Samsung itself shared some real numbers to show just how well the new lineup was selling.

But now, a Counterpoint Research report gives us even more insight into how the series performed across various markets, as well as which model is the clear favorite among buyers.

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Trade in an eligible device and save up to $1,000 on the new foldable phone from Samsung. With its refined design and large cover screen, the Galaxy Z Fold 8 Ultra is a top pick for foldable phone fans. You can alternatively get a $200 Samsung credit if you don't trade in a device.

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The Galaxy Z Fold 8 is Samsung's first foldable phone with a passport design. Right now, you can grab it with a $1,000 maximum trade-in discount. Alternatively, you get $200 Samsung credit without a trade-in.

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It's official: the new Galaxy Z Fold 8 is a hit

The perfect form factor. | Image by PhoneArena

While Samsung released three models this year, the Galaxy Z Fold 8 Ultra, Z Fold 8, and Z Flip 8, only one of those has emerged as the absolute fan favorite in several key markets, according to new analysis.

A Counterpoint Research insight published on August 7, 2026, shows that the passport-style Z Fold 8 accounted for roughly 70% of all pre-orders in South Korea, almost 50% in the US, and around 40% in Europe.

The model is also leading in Japan, Southeast Asia, and China. That said, pre-order data shows the Z Fold 8 Ultra is leading in India, accounting for about 60% of pre-bookings.

What do you think is driving the Galaxy Z Fold 8's success?

The numbers make perfect sense

Many of you would choose the Z Fold 8, and I get it. | Image by PhoneArena

When I first heard about the new form factor, I was delighted. As I see it, the Galaxy Z Fold 8 shows that Samsung can finally launch the perfect design for the vast majority of users. In our recent poll, many of you said you'd pick the Z Fold 8, with the model getting over 60% of all votes.

Though, I have to say, I didn't expect it would perform so well in so many regions. The Z Fold 8's success in multiple markets clearly shows that this form factor is exciting for foldable fans. And with only one market being dominated by the standard Ultra, I think the passport-style device can easily end up being the best-selling Samsung foldable.

Looking forward

Galaxy Z Fold 8 series' projected shipments over a 12-month period. | Image by Counterpoint Research

Clearly, Samsung's foldables are showing strong early success. But Counterpoint Research predicts that demand will remain higher than with previous generations even beyond the pre-order period.

The company estimates total shipments for the series in the first year after launch can double the Z Fold 7 while growing by more than 70% compared to the Z Fold 6 series.

The beginning of a new phase

If the success of the Z Fold 8 teaches us anything, it's that Samsung may have finally found the winning formula that could propel its foldables to the next level.

While Samsung has spent year after year refining the design, it appears that the company may have finally found a form factor that appeals to mainstream users. If that's the case, we can definitely expect a successor next year.

And in case you want more Galaxy Z Fold 8 news:

Dive deeper into the Z Fold 8's overall value in our Galaxy Z Fold 8 review
The early success of the wide new Galaxy Z Fold 8 exceeds even Samsung's expectations

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Polina Kovalakova, a News and Affiliate Content Writer, has nurtured a passion for mobile technology since the era before smartphones. With a history of exploring a variety of devices, her insights into the mobile world are both broad and nuanced. Polina's non-partisan view extends to appreciating nearly every smartphone brand, a reflection of her open-minded approach to technology. Polina is equally passionate about uncovering the best online deals, tirelessly working to ensure her readers snag top-tier tech at unbeatable prices.

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