This article may contain personal views and opinion from the author.
The iPhone 17 series, and indeed the iPhone 16 series as well, is about to get so much better in a very short time. Apple, at long last, is about to fulfill promises that it made all the way back during WWDC (Worldwide Developers Conference) of 2024. Yes, I am, of course, talking about Apple Intelligence.
I am very aware of how many times this has been said before, with each instance following yet another disappointment for iPhone users and Apple’s customer base as a whole. However, this time it really does seem like it’s legit, because Apple has finally stopped relying on itself and accepted outside help.
Apple Intelligence will use Google’s Gemini
Gemini also, naturally, powers the Google Pixel phones. | Image credit — PhoneArena
After around a year and a half of no promising results from within, Apple has partnered with Google and asked to use the latter’s flagship AI model Gemini for its products.
The revamped Siri that we were shown in 2024 — the ad for which Apple removed from its YouTube channel — will use Gemini. Context awareness, cohesion between both system and third-party applications, and the ability to fetch information from user data stored on the device, most functions will use Google Gemini for now.
Recommended For You
That doesn’t mean that Apple isn’t working on its own AI models anymore, but it does mean that the iPhone 17, the MacBook, and the iPad are finally going to catch up to their respective competition. It also means that Apple users will finally be able to experience what others have been using for quite a while now. And, of course, Apple can now also attract customers who value AI services on their devices.
So, when is this miraculous moment finally taking place? So much sooner than you might have thought.
New Siri to be unveiled next month
A still from the removed Personal Siri ad. | Image credit — Apple
Yep, according to a fresh new report, the improved Apple Intelligence and Siri features might be unveiled as early as next month, which would be February.
Now, granted, this likely doesn’t mean that everything new is coming to your iPhone 17 next month. However, Apple is expected to show off the new Siri carrying out tasks that the company promised in 2024. Except this time, it won’t just be a staged event but an actual demonstration of Apple Intelligence working on Google Gemini.
I don’t think I need to stress just how much of a major milestone this is going to be for Apple. No, falling behind in AI hasn’t really impacted the company’s performance yet, but it was only a matter of time. AI on smartphones is improving at an exponential rate, and customers will be looking for the best features sooner rather than later.
Which Apple Intelligence feature are you most excited for?
Personal Siri, I need a digital assistant
28.57%
Context awareness and seamless conversation
0%
Interconnectivity between system and third party apps
0%
The ability to fetch information from stored user data
0%
All of the above! Give it to me!
42.86%
None of the above. AI on smartphones is overrated
28.57%
A lot of behind-the-scenes stuff has taken place over at Apple for the company to reach this point. Many high-profile employees have left and signed up with companies that are faring better in the AI landscape. A ton of analysis reports have also come out about Apple ever since it became clear that it wouldn’t be able to get Siri ready on time. It’s just a relief to know that the company is finally about to make progress.
No better time to get an iPhone 17
The iPhone 17 has been a massive commercial success. | Image credit — PhoneArena
After Apple shows off the revamped Siri and Apple Intelligence features next month (fingers crossed), we can expect the new tools to hit the company’s products soon after. Even if all of the updates are going to officially launch in September, beta versions of iOS and other Apple operating systems will let us use them before.
I genuinely think that this is the best time to switch to iPhone or upgrade from an older model. The iPhone 17 is a great phone, and it will now finally be getting features that rival phones have had for ages. Meanwhile, the iPhone 18 will, hopefully, launch with all of these new AI features already perfected.
Now, all that remains to be seen is whether Apple’s internal AI development is going to lead somewhere fruitful.
Abdullah loves smartphones, Virtual Reality, and audio gear. Though he covers a wide range of news his favorite is always when he gets to talk about the newest VR venture or when Apple sets the industry ablaze with another phenomenal release.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: