Apple iPhone 12 price will be key to sales growth in H2 2020: report
Apple is a little late to the party. The first wave of 5G-ready phones arrived in 2019 and they were high-end devices with plump price tags. That's no longer the case, thanks in part to chip makers Qualcomm and MediaTek who have rolled out 5G-capable mid-range SoCs that have made affordable 5G phones possible. So, it will be interesting to see how Apple prices the iPhone 12 to boost sales.
iPhone 12 starting price might not be as low as predicted earlier
According to earlier rumors, the price will start at $649 for the 5.4-inch iPhone 12. The 6.1-inch iPhone 12 Max will likely go for $749 and the iPhone 12 Pro with the same screen size is expected to retail for $999. The highest-end model, the iPhone 12 Pro Max, will probably set you back $1,099.
In China, Apple will face stiff competition from Huawei, which currently leads the market by a wide margin, as well as other local players such as Vivo, Oppo, and Xiaomi. Samsung's share in the country is nothing to write home about.
China's government is keen on stimulating the domestic market by encouraging the growth of the 5G industry. Local players will try to price each other out of the market by releasing more entry-level 5G handsets and this could be a threat for the iPhone 12.
While most analysts expect the first 5G iPhone to generate a super cycle for Apple in 2020 and 2021, one forecast is that the new models will fall short of a super cycle. Qualcomm recently announced its first series 600 5G chipset, the Snapdragon 690 and it will power sub $500 phones. MediaTek has also launched a couple of Dimensity silicon that aim to make 5G more accessible.
Per a more recent report, the standard iPhone 12 might retail for $749, which is $50 more than the introductory iPhone 11 model. Apparently, the reason behind the price hike is the inclusion of 5G connectivity and OLED panels. On top of that, the new models will seemingly not include a charger and EarPods.
So, while the iPhone 12 will probably do well in the US, it's success in other markets, particularly China, will be largely dependent upon the price.
This story is part of:iPhone 12 leaks (50 updates)
12 August Possible iPhone 12/Pro 5G & Apple Watch Series 6 announcement and release dates leak
10 August Move by Apple's top supplier means 5G iPhone 12 production is ready to begin
10 August Leak once again shows A14 Bionic is all the ammo iPhone 12 would need to thrash competing devices
7 August The iPhone 12 display leaks out just as we learn more about its camera specs
4 August Any last hopes that the iPhone 12 would have a 120Hz screen have been killed