Over 1 million Xiaomi Mi 9 units have already shipped worldwide

The majority of these devices were undoubtedly supplied to consumers in China, where Xiaomi conducts roughly 60% of its business and where the smartphone was made available to purchase just days after its unveiling. Europe, however, is becoming increasingly important for Xiaomi – sales surged over 415% in the region last year – and likely played a big role in the phone’s short-term success. 

The Xiaomi Mi 9, which retails at just €449 across Europe, offers a variety of impressive features such as a large 6.4-inch AMOLED display manufactured by Samsung, Qualcomm’s Snapdragon 855, up to 128GB of storage, and as much as 8GB of RAM. The smartphone also includes a 3,300mAh battery, support for extremely fast 20W wireless charging, and Android 9 Pie straight out of the box.

Alongside the Mi 9, Xiaomi also sells two other devices in the form of the cheaper Mi 9 SE and the more expensive Mi 9 Explorer Edition. The sales figures for these two models weren’t broken down, but Xiaomi did confirm that they push the total number of Mi 9 sales to 1.5 million units, an even bigger achievement for the low-cost brand.