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Watch the Google Pixel event live stream here

By Daniel Petrov

Updated: Oct 05, 2016, 3:43 AM

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Google is gearing up to announce the biggest shakeup to its venerable "Nexus" line of phones and tablets today, and is actually about to kill the Nexus line, as all speculation points to. Long live the Google Pixel and its XL variant! These are arguably the names of the two new #madebygoogle flagships that are about to be launched today, joining a Google tablet and laptop with the same name.

It's pretty evident where Google is heading with the title of its new phones - creating a full consumer portfolio of mobile devices under its own recognizable brand to serve as a gateway to its immensely popular software. This is Marketing 101, Google is taking the jump, and you can watch all the Pixel festivities that will be the Nexus wake in the live stream footage above when the time below strikes.

Google Pixel and Pixel XL event live stream start: 9am Pacific | 12pm Eastern | 6pm CET

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.