Google Pixel is promoted as a phone "made by Google" - both on the outside and on the inside. As such, it comes tightly integrated with Google's services, and even gets a few exclusive perks. Among them is the new Assistant feature, allowing natural language interaction between the user and the device. Pixel owners also get to enjoy unlimited full-res photo and video backup on Google Photos, 24/7 customer service, and the new Pixel Launcher interface. On the hardware side of things, the phone comes with Qualcomm's fastest processor to date, backed by plenty of RAM. And the camera on the back is promised to be one of the best ever put on a handset.