Wall Street analyst says iPhone X sales are below expectations

Wall Street analyst says iPhone X sales are below expectations
Karl Ackerman is an analyst with the Wall Street securities house of Cowen & Co. Ackerman has penned a note to clients that says initial demand for the Apple iPhone X "has been below initial expectations as users appear to have gravitated toward the previous iPhone models." The analyst adds that all three 2017 iPhone models, which include the Apple iPhone 8, Apple iPhone 8 Plus and Apple iPhone X are selling at a decent clip, but sales are not strong enough to say that Apple is in the midst of a supercycle.

Ackerman estimates that in the current three month period that ends this month, which is Apple's fiscal first quarter of 2018, the tech giant will ship 79 million iPhone units. That would be a slight gain over the record 78.29 million it delivered during the first fiscal quarter of 2017. For Apple's fiscal second quarter of 2018, which runs from January through March, the analyst expects to see Apple ship 56 million iPhone handsets compared to 51.2 million for the same quarter last year.

Apple could set a new record for iPhone shipments during the current quarter. We should know if this has taken place on January 30th, 2018, which is when Apple is expected to announce the results of the current quarter.

source: PocketNow

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61 Comments

1. Zylam

Posts: 1807; Member since: Oct 20, 2010

Here we go...

17. piyath

Posts: 2445; Member since: Mar 23, 2012

Nothing to worry because who can believe this alalyast...? He is an unpopular loaner and most of this type are like sick puppies. They say anything about any company to earn some attention and probably some money too. WSJ is a strange place after all. Numbers won't lie after Apple announce actual sales in January.

18. Sammy_DEVIL737

Posts: 1504; Member since: Nov 28, 2016

Note 8 & S8 are rottening on shelf, Pixel 2 XL is the epic fail of the year...... No one is buying them.....

19. RoryBreaker

Posts: 193; Member since: Oct 11, 2015

Wow! You have no idea what you're talking about!

29. amitkk1

Posts: 1; Member since: Dec 17, 2017

Pixel 2 XL is way better than X, X is a epic fail, see prices

32. Peacetoall unregistered

I see what you did there

34. Sammy_DEVIL737

Posts: 1504; Member since: Nov 28, 2016

That's what no one is getting...... I guess I should've written " /s " in end.

59. Omarc07

Posts: 574; Member since: Nov 12, 2012

Your dumb and dont know WTF your talking about . My sis works at Verizon and has told me plenty of times the pixel 2 and Samsung phone's are selling more than the iPhone x they are deff not rotting in shelfs . She said I guess people are starting to open their eyes and finally realize android phone's can do much more and are a lot less than that over priced iPhone x .

20. sissy246

Posts: 7000; Member since: Mar 04, 2015

LMAO, here to you go with your excuses. You would be all over this if it was the other way around and he was talking about any other phone. Since it's apple he is unpopular loaner.

23. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Wow, it's like you're talking about yourself! Did you type that in front of the mirror?

24. Zylam

Posts: 1807; Member since: Oct 20, 2010

Yea I don't put much weight into any of the analyst's, they're just there to get attention. Even if figures aren't as good it's still an insane amount of phones sold. And it's actually good when numbers fall, it force's the OEM to come back stronger next year (well unless you're HTC LOL, you just get worse). So let's see what happens next year.

30. TheOracle1

Posts: 2031; Member since: May 04, 2015

An "unpopular loaner" like people don't like taking loans from him? Learn how to spell before you dismiss someone who's eminently more qualified to make an assessment than you.

2. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Too overpriced. The $999 price tag only applies in the us butnin other countries it goes way beyond that. Not worth it and many people are still contented with their older iphones. I know it's their money but phones depreciates over time and have a short life cycle.if you want a luxury item,just get a luxury bag or watch. Those are more worth of a return investment

5. Phullofphil

Posts: 1747; Member since: Feb 10, 2009

In my mind right now I’m thinking that the market is right for the picking the next company to come out with the next big thing could dominate in the future. The only thing is it has to be pretty impressive otherwise I picture this be the way it is for a long time.

6. J2017

Posts: 71; Member since: Oct 25, 2017

It's because everyone is waiting for the iPhone Xs!!!! /S

27. worldpeace

Posts: 3099; Member since: Apr 15, 2016

Or iPhone red edition.. for $1500

50. jrhAR

Posts: 25; Member since: Dec 11, 2017

As in Xs = Excess? :)

7. DRS1977

Posts: 678; Member since: May 27, 2015

All the fanboy morons who wanted it badly enough spent $1,000 on it or are subsidizing it through carriers. The rest of the sane world knows its absolutely foolish to spend so much money on a phone. Buyers remorse.

14. makatijules

Posts: 835; Member since: Dec 11, 2017

The rest of the world simply can't afford to buy it, even if they want it. Beautiful phone. Just wondering how its worth $1000 when it only catches up to the S6/S7 Edge models as far as features. Yet the S7 Edge wasn't worth $800 according to this site. Both Apple and Samsung are way overpriced this year. But the Note surely offers $900 in value vs the iPhone X. After paying $999 for the phone, then having to invest an additional $80 for fast charging, Face ID proving to be less secure than even a pass-code with 4 numbers is just a darn shame. I think all the sales? I bet the vast majority of the original sold ones were carriers pre-orders for their own customers. Many of my US friends did buy the X and they like it and I do too. But its shortcomings just make the $1300 I paid seem very ridiculous. All 3 models are having slower sales. Apple removed the 7's so people are forced to get the 8, unless they purchase old stock from carriers or eBay or similar. Looks like Apple found out that trying to charge $1000 is a good idea. Samsung should have also kept the Note at $850. They could have sold more, but tried to take advantage of pent up demand because of the Note 7. They both need to be taught a lesson this year.

26. Zylam

Posts: 1807; Member since: Oct 20, 2010

This guy is 100% Techie, the ridiculous contradictions and attempt to hide Samsung fanboyism by creating false facts and statements is blatantly obvious. All signature traits of Techie.

45. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Who cares if he's techie?...snitch.

49. lyndon420

Posts: 6491; Member since: Jul 11, 2012

Do you want it to be techie? Just close your eyes and let your imagination run wild bud...the rest of us couldn't care less if it's him or not lol.

33. mclaren113

Posts: 47; Member since: Dec 12, 2017

I'm in Jordan, I bought a new Note 8 for 900$..the iPhone X is for 1600$!!

51. Jrod99

Posts: 699; Member since: Jan 15, 2016

Watched a YouTube of Chris Pirillo and the Note 8. He wasn’t over enthusiastic about it.

56. makatijules

Posts: 835; Member since: Dec 11, 2017

I saw that and I was not surprised. He prefer Vanilla Android. He has never like Samsungs device in general. But I thought his mannerisms were like, meh. He complained about lag, which I just don't see in daily usage. He was right on things like, using alternative launchers; w ont get rid of TW. He likes the cam, and the home button. The Note isn't for everyone, which is why it's not sold in huge numbers. The Note isn't a consumer oriented device, and he is just a typical consumer who doesn't need the extras.

60. makatijules

Posts: 835; Member since: Dec 11, 2017

$64,490php to start. Based on today's exchange rate, about $1278USD. The average income level here is $350USD. Apple sells about 1M phones here, give or take. Here it's a status symbol, meaning you have money. Most here who have an iPhone, have very old models like 4's and 5's. The carriers here all make you pay for the phone upfront. Haven't seen an X in the wild yet.

61. makatijules

Posts: 835; Member since: Dec 11, 2017

$64,490php to start. Based on today's exchange rate, about $1278USD. The average income level here is $350USD. Apple sells about 1M phones here, give or take. Here it's a status symbol, meaning you have money. Most here who have an iPhone, have very old models like 4's and 5's. The carriers here all make you pay for the phone upfront. Haven't seen an X in the wild yet.

8. miketer

Posts: 495; Member since: Apr 02, 2015

I'm sure the next iteration of the 'X' will bring in good sales nos. Same thing happens with every design change in their products.... IPhone 4 as an example.

11. cmdacos

Posts: 3872; Member since: Nov 01, 2016

I don't follow Apple that closely because the iPhone doesn't cut it for what I need but didn't the 6 have excellent sales for a new design? At least the 6 design was ok, bland but ok. This design with the unibrow is one of the worst ever in a phone. Who blocks part of the screen??? Morons...

41. miketer

Posts: 495; Member since: Apr 02, 2015

Yes, true, the adoption rate of 6 was good.

* Some comments have been hidden, because they don't meet the discussions rules.

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