Second quarter could show the first year on year decline in Apple iPad sales

Second quarter could show the first year on year decline in Apple iPad sales
After more than three years of dominating the tablet industry, the Apple iPad has seen its hold on the market start to crack. According to KGI analyst Ming-Chi Kuo, shipments of Apple's slate may show a year-over-year decline for the current quarter. This has never happened before to the iPad and Kuo expects to see a sequential decline in shipments from the first quarter as well.

Kuo is telling his clients to expect a drop of 20% to 25% in second quarter Apple iPad shipments compared to the first quarter. On a year-over-year basis, the drop off will amount to 10% to 15%. The analyst is basing his numbers on estimated sell-through which he expects to be 14 to 15 million for the second quarter. The drop off in comparisons is due to two factors. One is the large number of cheap 7 inch Android tablets that have been flooding the market. The other is that last year saw strong sales in the iPad as Apple introduced the third iteration of its slate, making the bar too high to top this year.

The Apple iPad mini is also part of the problem. Sequential shipments in the second quarter for the 7.9 inch device are seen declining 40% according to Kuo. The analyst also calculates iPad sales to retail partners coming in at 12.7 million units in the quarter with the Apple iPad mini responsible for 4.5 million of those units, the fourth-generation iPad representing 6.2 million, and the Apple iPad 2 coming in at 2 million.

The analyst sees growth returning in the third quarter to the level of shipments seen in Q1. Part of the growth will be seasonality, but the rest of it will depend on how well consumers take to the fifth-generation iPad that is expected to launch in the third quarter.

source: AppleInsider

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92 Comments

1. mafiaprinc3

Posts: 585; Member since: May 07, 2012

great news for apple,now come with something new and not the same "the new ipad" with the same look and software updates

10. anywherehome

Posts: 971; Member since: Dec 13, 2011

Forget anything new except for a robbery from Android...... as usual

23. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

What does the world expect? The 5th ipad in 3 years and all 5 are $500 plus and pretty much the same thing. Ya, all the iSeeps have theirs (so no one else is buying them now) and even they are sick of plunking down another $600 for the same ol same ol iPad

36. Droiddoes unregistered

That's the wrongest thing I've heard all day.

39. amiaq

Posts: 509; Member since: Jun 30, 2012

Yeah!! Android are stealing apple customers!! What are you going to do about it?

95. anywherehome

Posts: 971; Member since: Dec 13, 2011

To clap with a satisfaction :-)

19. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Apple still has a chance with the iPhone brand but the tablets will never have the same domination. While I see Apple releasing a $200 on contract 5" iPhone (within the next 3 years; lol) I don't see Apple wanting to price battle with Android. Google does it better at a cheaper price.

35. darth8ball

Posts: 520; Member since: Aug 02, 2011

Tim Cook already said the iPhone screen will not get bigger

38. Droiddoes unregistered

Yup. Just another example of apple REFUSING to listen to what their customers want, and TELLING them what apple feels they need. Which is fine by me, I am very curious to see just how far their stock can drop.

64. TROLL

Posts: 4851; Member since: Apr 13, 2012

+1 I"m with you all the way! Apple deep down south! ®

69. faisolbauuz

Posts: 121; Member since: Jan 05, 2013

Isnt steve jobs already said 3.5 inch is ideal size for phones and doesnt want to make it bigger ?

75. Droiddoes unregistered

Jobs is dead and buried, who gives a f*ck what he thought?

80. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

You're alive, and no one gives a crap what you think. Yeah yeah yeah meathead, cartoon life, no job family or friends, only happiness is being hated on PA. Did I get it all?

82. Droiddoes unregistered

LMAO, damn kid I got RIGHT under your skin didn't I? SO MUCH butthurt. Drink a juice box and go lift something heavy. Lift it out, Tiny.

85. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

No you could never get under my skin. It's just so much fun having you try, and I'll be enjoying it every time you post. I just like manipulating you, it's really funny making you think of stuff to say. Now get to it.

87. Droiddoes unregistered

OK pal, keep telling yourself that. You'll enjoy it right up until the point you Hulk out and have another meltdown LOL

2. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

I am waiting for ios7 High hopes set

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

You better set your hope to Medium, don't set it too high. I'm waiting for the iOS 7 as well and my hope is medium because I don't want to get too disappointed if something disappointing happens. If you know what I mean. Medium hope set.

7. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Ah i see, just like the announcemnt of galaxy s4. The expectations were too high.. The recent concept render of ios7 was really sexy and classy. If any android manufacturer can produce something like that, i will be a hardcore fanboy.. i just cant figure out why these android manufacturers do not want to move away from traditional stock android style.. i mean there are android launchers out there with classy and different look, example the buzz launcher, the homepacks are really classy :)

14. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Yes, I agree with you, the recent concept render of iOS 7 was really sexy and classy. Android manufacturers don't want to move away from traditional stock Android style is because........Well, you know how to say "traditional stock Android style" right? Android manufacturers don't want to move away because stock Android is Android's own traditional style. That's why Android is the best because it is highly customizable, if you don't like stock Android or the manufacturer's own UI, you can customize it with many launchers. I hope you will get what I mean. lol My english is not so good..

15. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Yah you're right. Im just looking for an android manufacturer that will give something different so that "first touch and look will BOOm impress me " haha

5. mafiaprinc3

Posts: 585; Member since: May 07, 2012

seriously,your giving the guy a thumbs down because he is waiting for ios 7 and have high hopes set,get a life idiots

6. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Not me, I gave him a thumbs up.

9. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Ask doctor who. Comment #3 haha

66. TROLL

Posts: 4851; Member since: Apr 13, 2012

That's right! And looks like you're one of them? Well you actually are! You're the "Drone " ! Not us, you i$???p™ ®

12. anywherehome

Posts: 971; Member since: Dec 13, 2011

Hopes just for a colour change and another row of icons? :-)

13. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

S***.. When can people learn to wait before throwing anything? If it will just be a simple color change and another row of icon( which i doubt because they will stick with 4inchs display) then meH! But Apple should've learned something now and making difference

94. anywherehome

Posts: 971; Member since: Dec 13, 2011

deal with that Apple steals, rip-offs Android...experience is valuable and good aiming ;) just dealt with that: goo DOT gl/NM0so goo DOT gl/Lp12u

3. Doctor.Who

Posts: 5; Member since: May 23, 2013

Apple's iDown ...

8. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

how about a $99 firesale ....

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