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Samsung's Super Bowl ad: 90 seconds, directed by Bobby Farrelly, for the Samsung GALAXY Note LTE

Posted: , by Alan F.

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Samsung's Super Bowl ad: 90 seconds, directed by Bobby Farrelly, for the Samsung GALAXY Note LTE
Samsung announced on Tuesday that the Super Bowl ad it is running during the game will be a 90 second spot to promote the Samsung GALAXY Note LTE. The Korean based firm will be spending approximately $9 million to run the spot, which will appear in the fourth quarter of Sunday's game. Samsung's Chief Marketing Officer for the Americas, Todd Pendleton, said, "During the past six months we've launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace. The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before."

The Samsung GALAXY Note LTE

The Samsung GALAXY Note LTE

The ad will be directed by movie director Bobby Farrelly, who is known for working with his brother on hits like There's Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch. This will be his first television commercial. Another first is that part of the ad was shot using the 1080p (at 30fps) video capture feature of the Samsung GALAXY Note LTE. Samsung will get the campaign to a fever pitch (no pun intended) by using social networks. Facebook and Twitter users will be getting exclusive access to content and giveaway contests.

As we told you the other day, the Samsung GALAXY Note LTE will be available for pre-order on February 5th and will launch at AT&T and Best Buy on February 19th. The device will cost $299.99 with a signed 2-year contract.

With the rematch between the New England Patriots and the New York Giants this Sunday, if the game is anything like the hard fought game seen the first time these two met in the Super Bowl, there should be a lot of eyes viewing Samsung's ad in the fourth quarter. For a lot of smartphone fanatics, Samsung's new commercial will be the highlight of the day.

source: Samsung

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posted on 31 Jan 2012, 23:43 4

1. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Wow. When I read the speculation on this ad a few days ago, most postings thought the Note LTE would be a silly waste of money as it falls into that "niche" department. I didn't comment, but I agreed, as most guesses centered around a new tablet.

9 million, the cost of hiring a big time director, and than all the other promotions to follow. I'll say it again.


posted on 01 Feb 2012, 05:07 3

5. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

They are serious about the note. It's all I can say

posted on 01 Feb 2012, 07:55 2

6. TARDIS (Posts: 16; Member since: 18 Jan 2012)

They have confidence in their product. Watch the sgs3 come with with a 4.7 inch screen and a stylus functionality lol "man I want that new mini note now....."

posted on 01 Feb 2012, 14:12 2

10. Dr.Phil (Posts: 1642; Member since: 14 Feb 2011)

That is true, they did say they wanted to carry over the S-Pen to other devices. So, it is possible for the GSIII to have it.

posted on 01 Feb 2012, 23:02

11. JGuinan007 (Posts: 692; Member since: 19 May 2011)

All phones will follow in the Notes success

posted on 01 Feb 2012, 00:11 3

2. k1ng617 (Posts: 264; Member since: 13 Oct 2009)

The Note is sincerely an excellent phone and they pretty much have a lock on the market, as small as it may be currently. But, everyone I've showed my phone to is at first shocked, and they all ask me "that's a phone?!" Then when the laughter and shock wears off they say they want one.

posted on 01 Feb 2012, 00:22 4

3. Dr.Phil (Posts: 1642; Member since: 14 Feb 2011)

As someone who is ready to buy this phone, I am all for them advertising and selling as many Notes as possible. Why you ask? Because it makes it that more likely that not only would they release a Note 2 but that this time AT&T won't wait so long to release it (although it wasn't as the GSII was).

posted on 01 Feb 2012, 02:59 1

4. Exile_One (Posts: 24; Member since: 06 Jan 2012)

I want one! I really hope tmobile get that phone!

posted on 01 Feb 2012, 07:56 1

7. Fallout09 (Posts: 421; Member since: 17 Oct 2011)

One thing I can’t figure out is why Samsung would pay 9 million for a 90 second spot for a device that is currently slated for 1 carrier. If I were paying 9 million, I would make sure that my device could be available to anybody and everybody (regardless of carrier) to ensure that I would get a solid return on my investment. Yes, I know AT&T is the largest US carrier; but they are only one piece of the pie. This ad is during the Superbowl and point is to get your product to mass market saturation.

posted on 01 Feb 2012, 10:21

9. evo-ninja (Posts: 31; Member since: 23 May 2011)

by the time they sent it to another carrier i'll already be switched to at&t, I needed this phone last year, business wise, I will buy it unlocked an sell it when it comes to sprint

posted on 01 Feb 2012, 08:33 1

8. supaman21 (Posts: 43; Member since: 14 Sep 2011)

basically advertising the perfect phone for humongous athletes..... what better way to do it than the superbowl??

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