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Samsung's Super Bowl ad: 90 seconds, directed by Bobby Farrelly, for the Samsung GALAXY Note LTE

Samsung's Super Bowl ad: 90 seconds, directed by Bobby Farrelly, for the Samsung GALAXY Note LTE
Samsung announced on Tuesday that the Super Bowl ad it is running during the game will be a 90 second spot to promote the Samsung GALAXY Note LTE. The Korean based firm will be spending approximately $9 million to run the spot, which will appear in the fourth quarter of Sunday's game. Samsung's Chief Marketing Officer for the Americas, Todd Pendleton, said, "During the past six months we've launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace. The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before."

The ad will be directed by movie director Bobby Farrelly, who is known for working with his brother on hits like There's Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch. This will be his first television commercial. Another first is that part of the ad was shot using the 1080p (at 30fps) video capture feature of the Samsung GALAXY Note LTE. Samsung will get the campaign to a fever pitch (no pun intended) by using social networks. Facebook and Twitter users will be getting exclusive access to content and giveaway contests.

As we told you the other day, the Samsung GALAXY Note LTE will be available for pre-order on February 5th and will launch at AT&T and Best Buy on February 19th. The device will cost $299.99 with a signed 2-year contract.

With the rematch between the New England Patriots and the New York Giants this Sunday, if the game is anything like the hard fought game seen the first time these two met in the Super Bowl, there should be a lot of eyes viewing Samsung's ad in the fourth quarter. For a lot of smartphone fanatics, Samsung's new commercial will be the highlight of the day.

source: Samsung

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