Samsung has a "revolutionary" device to show at the Super Bowl

Samsung has a
Super Bowl ads are big business. Some companies spend their entire year's marketing budget on getting one 30-second spot during the game. But, tech companies have notoriously had a hit or miss with pushing hardware in commercials during the game. Aside from Apple's iconic "1984" ad, the best and most successful tech Super Bowl commercials have been for web services, not hardware. Let's not forget just how little Motorola's Super Bowl ad for the XOOM did last year. 

Even so, Samsung wants to toss some big money into play. Today, the company announced that it has not only purchased time during the Super Bowl, but that the ad will be "one of the longest in the game." Samsung said that the ad is for a "revolutionary" device, and will air in the fourth quarter of the game this Sunday. This is a big investment, because a 60-second ad during the Super Bowl is going for $6 million, with a 30-second spot clocking in at $3.5 million. If the ad is going to be "one of the longest" of the night, it seems likely that Samsung is spending at least $6 million and likely more for the spot. 

No word on what device will be shown off, but given that the Galaxy S III is nowhere near release, the early money is on a new Galaxy Tab model. What do you guys think it will be?

source: Samsung via The Next Web 

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42 Comments

1. ZayZay

Posts: 571; Member since: Feb 26, 2011

is it an iphone?

2. JeffdaBeat unregistered

Sounds like it...

14. ZayZay

Posts: 571; Member since: Feb 26, 2011

I expected thumbs down, it was a lame comment. PS it was a joke.

22. roflcopter

Posts: 4; Member since: Jan 30, 2012

It can't be an iPhone, dude. It's revolutionary!

3. doubler86

Posts: 320; Member since: Jan 26, 2011

I definitely am waiting to trade in my Samsung Galaxy 10.1 in for the next Samsung Tablet. I'm hoping for Super AMOLED HD screen and an Exyos processor.

4. Twitch016

Posts: 23; Member since: Jan 26, 2012

If it's going to be "revolutionary," my money's on something that has at least something they haven't done before. My money'd be on a quad-core tab, personally. The Transformer Prime competition is due to start coming in faster very soon, and this would be Samsung's first quad-core mobile.

5. buggerrer

Posts: 306; Member since: Sep 21, 2011

a device with a flexible amoled

28. vijaysivakula

Posts: 229; Member since: Aug 17, 2011

Ummm. What would you do with a flexible amoled when the rest of the phone does not flex??

6. Cwebb

Posts: 501; Member since: Oct 05, 2011

The best way to put it is to "expect the unexpected"...

7. oddmanout

Posts: 443; Member since: May 22, 2009

I'm hoping its a tablet. I was thinking about picking up a transformer prime but I think I'll hold off until samsung announces their latest and greatest.

8. clevername

Posts: 1436; Member since: Jul 11, 2008

I'm guessing galaxy note lte for att. After all, presales are rumored to start Feb. 5

11. squallz506

Posts: 1075; Member since: Oct 19, 2011

I think its the note as well.

12. protozeloz

Posts: 5396; Member since: Sep 16, 2010

The phablet is revolutionary enough I guess ........

18. oddmanout

Posts: 443; Member since: May 22, 2009

I'm not so sure they'd waist so much money on the note. Its a great phone and all but advertising its size is like taking a blind leap of faith. Maybe it was a hit overseas, but the US has a completely different market and for some, there is a such thing as too big. The note isn't for everybody and I'm sure they know that. I could be wrong but I think they have something better in store.

41. clevername

Posts: 1436; Member since: Jul 11, 2008

You might be wrong...but I think this tweet shows I was right: @SamsungMobileUS On #SuperBowl Sunday, we will introduce a whole new kind of super-phone: the Samsung #GalaxyNote..

9. ZEUS.the.thunder.god unregistered

SGS III please

10. BioTek

Posts: 53; Member since: Jan 23, 2012

It could be the tablet Eric Schmidt stated that Google would market in December. It could also be the Samsung Galaxy S III.

13. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

If it's the Galaxy S 3 I'm gonna s**t myself.

15. christianqwerty

Posts: 467; Member since: May 05, 2011

Revolutionary is Apple's word, you better expect a lawsuit Samsung

16. yougotkilled1

Posts: 167; Member since: Apr 27, 2011

I 2nd that LoneShaolin.

17. StringCheese01

Posts: 64; Member since: Jan 27, 2012

Do you think its the Galaxy Note? I really hope its more exciting than that...

19. oddmanout

Posts: 443; Member since: May 22, 2009

I don't think so, if they're talking about a revolutionary product and are willing to throw so much money advertising for 1 min+ of 1 day, they better have something much better than a mini tablet. The Note's size is clearly not for everyone.

20. belovedson

Posts: 1061; Member since: Nov 30, 2010

it will be a promo of gs3 and a tablet combined campaign. maybe a 9 series labtop or something too

21. darac

Posts: 2156; Member since: Oct 17, 2011

a "phablet", a "phoneblet"..wtf??!? I just can't get what's wrong with "TABPHONE ". or a tabfone. or PADFONE. why the hell are everyone bringing those ugly names instead?? :/

23. Sniggly

Posts: 7305; Member since: Dec 05, 2009

They better not pull an Apple and announce something "revolutionary" that really isn't.

38. ZayZay

Posts: 571; Member since: Feb 26, 2011

See that was my joke for the first post and I got 15 thumbs down! HA, oh well

24. Gotchafone

Posts: 23; Member since: Nov 15, 2011

Smart Window

25. Brewhead

Posts: 4; Member since: Jan 30, 2012

A smart window or flexible screen device would be revolutionary. SG3III would be nice but I would not go as far as calling it revolutionary. A Super AMOLED TV might be revolutionary as well. I think Toshibia (maybe a different manufacturer) just showed off a 55 in screen that was 4 mm thick. Maybe Samsung has done the same thing.

26. k1ng617

Posts: 270; Member since: Oct 13, 2009

Galaxy Note LTE... boring!

27. gkquiambao

Posts: 62; Member since: Nov 23, 2011

It's Galaxy Tab with quadcore

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