Samsung officially unveils the new Galaxy J7 Prime

Samsung has just officially launched its new Galaxy J7 Prime smartphone for the Vietnamese market. Though not dissimilar to the Galaxy J7 (2016), the Prime model benefits from several enhancements including a full-HD display and a smidgen more RAM.

As with other J-series handsets, the specs offer pretty standard mid-range fare. As aforementioned, the J7 Prime retains much of the standard J7's interior prowess, including Samsung's octa-core Exynos 7870 chipset. The expandable storage, meanwhile, doubles from 16 GB to 32 GB, and there's 3 gigs of RAM as opposed to 2. The 13-megapixel camera, which can actually churn out some decent snaps for a mid-tier handset, also makes a return along with a seemingly improved 8-megapixel selfie shooter. 

The 720p, 5.5-inch display of this year's Galaxy J7 sees a welcome bump with the Prime variant, which boasts a full-HD 1080 x 1920 panel. There's also a fingerprint scanner on board, along with a respectable 3300 mAh battery. 

The design has also been revamped, with an all-new metal casing for a much more accomplished, premium look and feel:

The Galaxy J7 Prime (left) departs from the mostly-plastic finish of the standard model

The Galaxy J7 Prime has officially launched in Vietnam for a price equivalent to $280. There's no word on if or when it'll become available elsewhere, but we'll let you know of any updates in this regard. 

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