Nokia Lumia 730 ‘selfie phone’ goes official, takes a jab at Samsung

Nokia’s ‘Selfie’ phone is real and it is on a mission to fix bad selfies. Welcome the Nokia Lumia 730 that has just been uncovered at IFA 2014.

So how does the Lumia 730 improve selfies? It has a front shooter with a wide-angle lens that gets more into the frame, and the resolution of the camera is the quite detailed 5 megapixels.

Despite this being a low/mid-range phone, Nokia did not pass on the opportunity to take a jab at the big guys from Samsung and Apple. It showed the famous Ellen DeGeneris selfie at the Oscars, and commented that it could have been much better if it had used the technologies from this latest Lumia phone.

The Lumia 730 will also come with a selfie app pre-loaded, and it’d allow you to tweak various aspects of an image with beautify effects, filters, and it could even whiten teeth.

That’s all good, but what about the Lumia 730 as a smartphone? Here are its spec highlights:

• Windows Phone 8.1
• 4.7-inch 720 x 1280-pixel HD ClearBlack OLED display
• Snapdragon 400 chip running at up 1.2GHz, Adreno 305
• 1GB of RAM
• 6.7-megapixel rear camera with f/1.9 lens
• 5-megapixels front camera with an f/2.4 22mm wide-angle lens
• 8GB of storage with microSD support

It’s also worth noting that the devices will come in two models: the Lumia 735 with 4G LTE and Lumia 730 with dual SIM connectivity and 3G.

The dual SIM Lumia 730 is priced at €199, while the Lumia 735 will set you back €219. As a bonus, Microsoft is also bundling in three months of free Skype Unlimited subscription.