And why not? After all, this press event is expected to take about two hours. Two hours! Either they are really having a lot of stuff to unveil, or this is going to be one of the most tedious events at this CES.
Whatever it is, though, we're covering it live! Stay tuned to us - the event and our liveblog are going to begin at: 5:30PM PT | 7:30PM CT | 8:30PM ET | 1AM GMT!
Live event tracker
| 20:37 | We will mingle and report any developments this is Max signing off keep checking in with PhoneArena.com and #CES2013. |
| 20:36 | That wraps things up folks. It was a good event. HD Voice was the big announcement along with partnership with MLB. |
| 20:34 | Believes that shared data plans are already passé. |
| 20:33 | "Really, Verizon has an amazing network." |
| 20:32 | Asked about VZW LTE coverage. "Pleased that they covered the dust bowl with LTE."  |
| 20:31 | Merger with MetroPCS proceeding. Value strong, Metro doubled LTE subscribers. |
| 20:29 | Rollout with LTE Adavance capability baked in. |
| 20:27 | Now discussing the LTE rollout. Will not be a trickle. |
| 20:24 | It's been an active Q&A. |
| 20:23 | Now he's discussing the value plan and how to pay for phones without a subsidy. |
| 20:21 | Ledger dropped a hint about negotiating with Apple for "product with fruit on the back" |
| 20:19 | Still the same crew on stage.  |
| 20:18 | Unlimited 4G $70 per month. |
| 20:17 | Now asked about strengthening presence to accommodate Mexico, south America. |
| 20:15 | This is all rooted in the no contract environment that T-Mobile has started. |
| 20:15 | Ledger is hitting AT&T hard. |
| 20:13 | The "uncarrier" branding will be more prevalent... |
| 20:13 | Increase in marketing in the works. |
| 20:11 | 5-10% growth over the next 5 years. |
| 20:10 | "AT&T's network is crap." - Ledger. |
| 20:09 | Q&A time now. Asked about growing subscribers again.  |
| 20:08 | The CEO of the uncarrier.  |
| 20:07 | "We think someone should be able to upgrade their phone any time they want." |
| 20:07 | Going to change the experience, despite no contract and retail phone prices. |
| 20:06 | Good he's getting the message out because he just called his shirt silly. |
| 20:05 | T-Mobile is the "Uncarrier." |
| 20:04 | Ledger's mission to get the message out. |
| 20:03 | John Ledger is up next, CEO.  |
| 20:02 | Merger with MetroPCS is close to completion. |
| 20:01 | Using twice the spectrum of Sprint, matching spectrum of AT&T and VZW. |
| 20:01 | Now LTE, rollout will have 100million POPs by end of 2013 |
| 20:00 | T-Mobile value attracts users. |
| 20:00 | 1.9 iPhones on T-Mobile. "Not selling iPhone 'yet'" |
| 19:59 | Network enhancements continue, HSPA+ at 1900MHz.  |
| 19:58 | Now we're getting a sample of the differences of the HD voice benefit. If accurate, big difference. |
| 19:57 | Samsung Galaxy S III, HTC One series are compatible devices. |
| 19:56 | Sampling to reduce noise. Service is live right now. |
| 19:55 | New service announcement: HD voice. First carrier in the US. |
| 19:54 | CTO Neville Ray.  |
| 19:53 | Now reiteration of unlimited 4G with no contract. |
| 19:53 | MLB portion is done. |
| 19:52 | There will also be an electronic fence to the MLB commo will only work inside the stadiums. |
| 19:51 | The technology will use T-Mobile pico-cell technology. |
| 19:50 | Calling up the other bullpens or delivering pizza to the other teams. |
| 19:50 | Joe is telling stories about communication problems in the past. |
| 19:48 | T-Mobile's partnership will help MLB with communications from dugout to bullpen. |
| 19:47 | That's Joe Torre on the right.  |
| 19:46 | Noah Garden with Advanced Media Group with MLB  |
| 19:45 | MLB fans are dialed in with technology. |
| 19:43 | "This is an 'all-in' deal" |
