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Less than a month into release, Pixel 8's value is free falling; iPhone 15 doing better than iPhone 14

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By Anam Hamid

Updated: Nov 02, 2023, 6:30 PM

Less than a month into release, Pixel 8's value is free falling; iPhone 15 doing better than iPhone 14

No matter how pricey a smartphone is, as soon as you unbox it, it starts shedding its value. How are the two high-profile launches of recent times - the Apple iPhone 15 and Google Pixel 8 - doing in this regard? Smartphone trade-in site SellCell gathered and analyzed data from 40 buyback vendors to find out.

To the surprise of no one, the iPhone 15 family is depreciating at a slower rate than the Pixel 8 duo. Apple's smartphones are better at value retention than Android phones.

What may surprise you though is the rate of depreciation. The iPhone 15 series has already lost 28.8 percent of its value since its release in late September. This means that on average, an iPhone 15 model is worth $338 less than it was around a month ago.

On the bright side, it's not losing its value as rapidly as the iPhone 14. That said, it's not as good at maintaining its value as the iPhone 13, which is the best-performing iPhone model as far as value retention is concerned. A month after its release, Apple's 2021 lineup had only depreciated by 18.7 percent.

Even though the iPhone 15 is losing its value faster than the iPhone 13, it's doing a lot better than the Pixel 8 series, which lost a staggering 63.7 percent of its value within ten days of its release. This indicates that it's depreciating at more than double the rate of the iPhone 15.

The iPhone 15 and Pixel 8 are both great phones and will be supported for years to come. Although we don't expect a lot of people to hold onto these devices for the entirety of the supported lifespan, even if you are going to keep your phone for two to three years, you don't need to worry about the depreciation rate, although we get it that it must sting a little.

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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.

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