HTC

HTC's product chief departs, ex-strategy head Eric Lin tweets "leave now"

HTC's product chief departs, ex-strategy head Eric Lin tweets "leave now"

"Kouji Kodera has left HTC to pursue other interests,” said HTC yesterday. “We appreciate his contributions and wish him all the best. Scott Croyle will take over his duties.” 

Mr Kodera, the Chief Product Officer, joins the communications chief Jason Gordon, who left Friday, as well as several other marketing and communications people, one of whom, Eric Lin, went to work for Skype, leaving the tweet you see above behind him. A lot is hanging for HTC on the sales of the One, and key staff departure is unlikely to make things easier for the struggling phone maker.

via AllThingsD & TheRegister

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54 Comments

1. TheMan

Posts: 494; Member since: Sep 21, 2012

One guess: The factors that allowed HTC to slip in status these past 12-24 months appear to be boiling over publicly.

31. sharks

Posts: 236; Member since: Feb 16, 2013

There has been unrest among the HTC staff since a few years. Last year, there were massive layoffs in the HTC factories. I really believe the board of directors need to remodel their thinking on what's best for the company or just resign if they can't. The blame should definitely NOT be on the talented people who actually make those great HTC products, like the formidable HTC One!!

33. CX3NT3_713

Posts: 2348; Member since: Apr 18, 2011

I sold my htc one...upper speaker , kept going out.. so much for boom sound

46. ksenia

Posts: 25; Member since: Apr 29, 2013

yea right samsung troll

2. VJo003

Posts: 365; Member since: Mar 11, 2012

Rats are jumping ship!!

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The problem for HTC is not with the One, as that is on autopilot, barring further supply disruptions. HTC has to worry what they are going to do for their next toy after the One. It would appear that there is a certain amount of discord within HTC. I really hope the turn-around that started with the One does not stall.

4. GalaxyXperiaOptimusDroid

Posts: 13; Member since: May 10, 2013

His a Quitter! Ban him!

16. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

this tweet was sponsored i guess ...

5. Jason2k13

Posts: 1447; Member since: Mar 28, 2013

htc really needs to make one flagship and stick with it, and not make multiple flagship devices in a period of 6 months. Look at sensation, One X, One X+, Butterfly, Butterly S? People are confused as HTC doesnt really have a true HTC flagship name like Galaxy S, Lumia and Xperia. Theres really not much to remember about HTC but the fact that they make too many flagship phones in a short period of time. They need to change their marketing strategy, have more supplies in stock and create a true flagship name.

24. roldefol

Posts: 4744; Member since: Jan 28, 2011

I don't buy the "too many flagships" argument. What's the difference between HTC marketing both the One and Butterfly and Samsung marketing both the Galaxy S and Note? Samsung uniting everything they sell under the Galaxy name? I think that dilutes the brand. And the One X to One X+ was a midyear refresh that kept the phone competitive. I don't see it as a bad thing. Now if they start selling a 4.7", 5", 5.5", and 6"flagship, then maybe image with you.

38. Jason2k13

Posts: 1447; Member since: Mar 28, 2013

Well if HTC sell's too many flagship phones, people who are willing to upgrade feels like they need to chose a different phone brand. For example people who currently owns a galaxy S2 or S3, it would make sense for them to upgrade to an S3 or an S4 if they had great user experience, thinking the next one will be much better. In HTC's situation, when people are upgrading from (sensation, Butterfly or ONE X), they might get confused whether they will get the same user experience or not when upgrading to a phone with a different name (HTC ONE, HTC 8X, Butterfly S). In short, some people have loyalty not just on the brand itself, but on the particular flagship name as well, same thing as liking the sports Basketball, but there's one team that you like the most (GO Boston Celtics).

39. roldefol

Posts: 4744; Member since: Jan 28, 2011

That I'll agree with. HTC took too long to come up with the unified brand name One. Last year was a good first step releasing the One S and One X, but they were still stuck with carrier exclusivity, and Verizon and Sprint still demanded their own customized Droid and Evo versions. This is similar to where Samsung was with the Galaxy S2. By the following year, Samsung had enough clout to get the S3 released as a unified brand. This year HTC finally has the flagship One on 3 of the big 4 carriers, and on numerous international carriers. I don't know that Butterfly (or Droid DNA) is a great, readily identifiable brand name for HTC to use, but if they release a follow-up this year under the same name, they're at least minimizing their marques.

6. anupam.chopra

Posts: 17; Member since: Dec 04, 2012

What do you expect from Chinese Company? Horrible working conditions. Treating employees like slaves. Eric left for good.

8. MCrapp

Posts: 318; Member since: Apr 07, 2013

Chinese company? You think about Apple?

20. anupam.chopra

Posts: 17; Member since: Dec 04, 2012

Apple has outsourced its assembleing unit to Foxconn ( A chinese company ) They are exploiting their workers as slaves resulting into suicides. An independent chinese auditor even called Foxconn's management style, inhumane and abusive. wikipedia.org/wiki/Foxconn_suicides

30. cdgoin

Posts: 614; Member since: Jul 28, 2010

I think that was his point..

9. tiara6918

Posts: 2263; Member since: Apr 26, 2012

How many times does htc get mistaken for a chinese company?They're from taiwan for heaven's sake

12. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Taiwan is almost a part of china dude.http://en.wikipedia.org/wiki/Taiwan

17. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

but they are still taiwanese and not chinese.and i dont hear anybody saying "hongkongese" aswell

23. Jack58221

Posts: 157; Member since: Feb 23, 2013

exactly, like Sri Lanka is almost part of India, or Norway is almost part of the UK. Or Canada is the largest state in the USA.

37. roldefol

Posts: 4744; Member since: Jan 28, 2011

Don't hate on the state of Canada. Many of America's best comedians are from Canada. Plus we're going to need all that oil from the Tar Sand State to survive the coming apocalypse.

44. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Russell Peters is one of the GREATEST!!!!

53. ranjithsilva

Posts: 2; Member since: Jun 24, 2013

Hi . Sorry for your Geography marks. India is India and Sri Lanka is Sri Lanka. They are two different exactly opposite. India may love Terror and Sri Lanka hate Terror and cleared all. You may take another example for your case, pls.

54. ranjithsilva

Posts: 2; Member since: Jun 24, 2013

Hi . Sorry for your Geography marks. India is India and Sri Lanka is Sri Lanka. They are two different exactly opposite. India may love Terror and Sri Lanka hate Terror and cleared all. You may take another example for your case, pls.

22. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

This is not a Chinese company, HTC is from Taiwan, it is a Taiwan company, yes, Foxconn have horrible working conditions and they treat their employees like slaves and many workers in Foxconn have committed suicide, but not all Chinese companies are like that! The worst company is Foxconn.

27. roldefol

Posts: 4744; Member since: Jan 28, 2011

And yet that hasn't stopped Apple or Amazon from manufacturing their products there. Every time I see a report of another suicide at Foxconn, I hold Apple partly responsible.

36. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Yeah, me too.

32. cdgoin

Posts: 614; Member since: Jul 28, 2010

I found this scary as h*ll.. Fox Con : Revenue in 2011 - 3.4 TRILLION GDP Of all of Germany (#4 in the world) - 3.4 TRILLION WTF comes to mind.. does Fox Conn make everything..?

35. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Many things (smartphones, tablets etc.) are made by Foxconn. We always saw the "Made In China" right?

47. cdgoin

Posts: 614; Member since: Jul 28, 2010

Actually apparently the Wiki that had this "fact" was using the asian or european terms and off by a factor of 100 (Calling Billions Trillions, etc.. ) The business insider has them at 3.6 Billion in operating income. Total revenue of 130 Billion.. still a lot.. but not 3.4 Trillion :)

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