Asus ZenFone Max showcased in promo video, could be launched soon

Asus this year introduced so many ZenFone smartphones that we can barely keep track of them (not to mention that some models have special editions - like the ZenFone 2 Deluxe Special Edition). One of Asus' newest handsets is the ZenFone Max, which hasn't been released yet, despite the fact that it was supposed to go on sale in October.

Earlier this week, the ZenFone Max was showcased in an official promo video (embedded above), which likely means that Asus is finally ready to launch it. The promo video presents the smartphone's highlight features, starting with its massive 5000 mAh battery - which, according to Asus, can provide a talk time of up to 37.6 hours, video playback time of up to 22.6 hours, Wi-Fi web browsing for up to 32.5 hours, or a stand-by time of up to 38 days. Moreover, the ZenFone Max can act as a power bank, charging other devices on the go.

Powered by a quad-core Qualcomm Snapdragon 410 processor, the Asus ZenFone Max currently runs Android Lollipop with ZenUI on top (and we assume that it's going to be updated to Android 6.0 Marshmallow at some point). Other features include LTE, a 5.5-inch 720p display, 5 MP front-facing camera, 13 MP rear camera with laser auto focus, 2 GB of RAM, and 16 GB of expandable internal memory.

Like the ZenFone Zoom - recently released in Taiwan, Asus' home country - the ZenFone Max has a faux leather rear cover. The handset weighs 202 grams, and measures 156 x 77.5 x 10.5 mm. For now, the price of the Asus ZenFone Max isn't known. How much would you be willing to pay for it?

source: Asus

Related phones

ZenFone Max
  • Display 5.5" 720 x 1280 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 410, Quad-core, 1200 MHz
  • Storage 16GB + microSDXC
  • Battery 5000 mAh(37.63h talk time)



1. T-Dizzle

Posts: 160; Member since: Jul 21, 2015

410? Seriously?

2. Subliminal_

Posts: 8; Member since: Dec 05, 2015

I was seriously hoping for asus zenfone 2 specs and a killer battery

5. Doakie

Posts: 2478; Member since: May 06, 2009

Shrug... My wife had a Huawei Ascend Mate 2 which had a 720p screen and a Snapdragon 400. It worked fine for your average everyday person. Power users should just be looking at the Nexus 6P, BLU Pure XL, OnePlus Two class of phones.

3. vedraj

Posts: 77; Member since: Oct 04, 2013

6000 rupees...

4. kanagadeepan

Posts: 1284; Member since: Jan 24, 2012

I don't think so.. It will be in 10k to 12k range, I guess.. But still they are very late to the party atleast in India.. Battery lovers has already selected Lenovo Vibe P1 or Marathon M5... But if it comes with removable battery (removable back cover is confirmed) and external battery charger, then it will sell like hotcakes..

6. ryq24

Posts: 876; Member since: Oct 17, 2011

The biggest complaint I have for Asus zenphone is the thickness. I hope the zenphone 3 will be slimmer. Maybe around 7.5 to 8 mm thick.

9. AZNHA unregistered

agree with u my hand feels more comfortable holding the note5 than my own zenfone 2

7. Sealblaighter

Posts: 435; Member since: Jan 26, 2014

But why that crappy CPU? Why not a Snapdragon 808?

8. NorthernViking

Posts: 40; Member since: Mar 25, 2015

What I want to see is a top high specced phone, 5"-5.5" with 5000 mah battery. No problem if it is 1 cm thick.

10. drifter77

Posts: 402; Member since: Jun 12, 2015

Great battery life shadowed by a mediocre SoC.

11. Moose

Posts: 418; Member since: Jan 05, 2015

I have turned my nose up at previous Zenfone 2's because I am not keen on a 3000 mAh battery - a deal killer in this day and age. So, it sounds great to hear that they are coming out with a 5000 mAh battery. BUT only snapdragon 410!!?? Another deal breaker. Can't they do better than this? I would have been happy to buy one of their other Zenfone 2's if they had a 3500 or 4000 mAh batter, so they go overkill on the battery and underwhelm on the processor. Someone did a brain cramp at Asus it seems to me.

12. fitnesspro

Posts: 27; Member since: Mar 07, 2015

Sounds great but for the RAM???? Only 2 G of RAM???? And 16 G memory. This is not Max. This is a Mini Max

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