Apple iPhone 5s and Apple iPad Air used to shoot and edit ad for Bentley

Apple iPhone 5s and Apple iPad Air used to shoot and edit ad for Bentley
Buying a new Bentley is quite an expensive proposition, and you would think that the prestigious auto maker could afford the most expensive equipment to shoot its commercials. Yet, for its latest ad titled Intelligent Decisions, Bentley used the Apple iPhone 5s to shoot the video and the Apple iPad Air to edit it. At the end of the video, Bentley shows how the black and white spot was created.

The iMovie app was employed for the shoot using an attached custom keyboard case. Interestingly, most of the editing was done in the back seat of a Bentley with the iPad Air. The car that is the focus of the video is the $300,000 Bentley Mulsanne and the crew utilized special lenses, mounts, and cases with the iPhone 5s to give the production a professional look and feel.

With apologies to Dr. Phil, this is not the first rodeo for the Apple iPhone 5s in this field. You might recall that even before the phone was released last year, the device was used by Burberry to record a fashion show.

Whether or not a Bentley is your thing, you can check out the video shot on the Apple iPhone 5s and edited on the Apple iPad Air, by clicking on the video below.



source: WOBentley, TheLoop via MacRumors

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)
iPad Air
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 8820 mAh

FEATURED VIDEO

49 Comments

1. Sauce unregistered

Beautiful content for the beautiful haters to hate on. Incoming envy, jealous, rage, sarcasm, and all negativity due to one simple, yet powerful word. Apple! Great promo Bentley. You know how to make a great film using great tools.

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

Please! Samsung S5 and note 10.1 used to shoot promo for Tupperware!

5. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Too much plastic :( Is that even eco friendly?

10. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Cheap shattering glass and cheap coated single layerd bendable aluminium iP4.iP5 The ip3. 3Gs were plastic

12. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Cheap shattering glass? Nexus 4?

20. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

N4 has Gorilla glass2 iPhones use first grade Gorilla glass Did you know Apple made millions on broken And Shattered Glass Last Year Millions Wth riping customers and charging them $80 for front and back glass when it costs them peanuts to buy

31. NinjaBanana

Posts: 37; Member since: Apr 20, 2014

Wrong. Apple uses Gorilla Glass 3.

32. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

On the iP5s yes

35. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

You should thank Apple for Gorilla Glass. It was a forgotten product at Corning until Apple used it, and then everyone else followed them.

39. androiphone20

Posts: 1654; Member since: Jul 10, 2013

In related news, and not to be outdone by Bentley and Apple, several Android manufacturers have banded,together with a high profile maker of exclusive horse drawn transportation devices and have made their own video. http://forums-cdn.appleinsider.com/5/5f/500x1000px-LL-5f3ba800_Horse-Cart-Car.img_assist_custom.jpeg This unique transportation device features a fully blown Android entertainment system. There are no electric tables, but there is ample room on the floor to place your Android device, no matter what size it is."

13. Sauce unregistered

Better than a "water resistant" phone. Who makes a phone that SHATTERS underwater. Doesn't that defeat the purpose? LET THE HATE GAMES BEGIN :D I knew someone couldn't resist. Ahhh. Leave it to an Apple article to get on peoples sad nerves lol.

24. weinerslav

Posts: 126; Member since: Jul 31, 2012

Hate games? you're pathetic....

23. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nokia Vertu and Rolls Royce would be great.

27. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

And Nokias 8 series 8800 Arte 8800 Scirocco 8600 LUNA

29. akki20892

Posts: 3902; Member since: Feb 04, 2013

Classic and Premium

14. Sauce unregistered

Lmao 96 you always make me laugh. Love your posts

18. Sauce unregistered

That awkward moment when Samsung realizes Tupperware has better quality devices than them.

40. Odiin

Posts: 373; Member since: Apr 23, 2013

+1 ha ha ha

3. darkkjedii

Posts: 31037; Member since: Feb 05, 2011

Right Sauce, very nicely done. Apples got some powerful tools for making, editing vids. +1

21. iCloud

Posts: 125; Member since: May 15, 2014

Great video and great recording. Killed it at the end when seeing all the add-ons to the iPhone in order to do great recording. I wonder how much worse the video would have been without the add on lens and stability tools.

25. androiphone20

Posts: 1654; Member since: Jul 10, 2013

+1, Remember Thirty years of Mac? They shot that entire video with iphones too. iPhoneography.

26. androiphone20

Posts: 1654; Member since: Jul 10, 2013

This is a great ad by Bentley, loved every bit of it.

33. bossmt_2

Posts: 459; Member since: Oct 13, 2009

There's a video out there of Dave Grohl playing a child's drumset. You may wonder what this has to do with this comment, and it's simple. people with talent can get the most out of their tools. It's a great advertising opportunity for Apple and Bentley as well. But this isn't you or I this is professional. And I'm sure they'd rather be using better equipment because this probably took them 2 times longer if not more.

4. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Black and white? If it was shot with a Samsung Note 3 or S5, it would've been shot in 4k with vibrant colors.

6. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

It's coming. Hyundai, Kia, & Mazda are currently negotiating with Samsung to make a video like this.

22. akki20892

Posts: 3902; Member since: Feb 04, 2013

Lol....

28. akki20892

Posts: 3902; Member since: Feb 04, 2013

Korean to Korean..... +1 dude.

38. esperanza

Posts: 49; Member since: Mar 23, 2013

Dude. One of the designers in that Bentley promo vid is Korean. SangYeup Lee.

8. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Wrong Samsung and GirgioArmani have made a phone

16. Sauce unregistered

ERMAHGAHD 4k OMGOMGOMG FOWUR KAAYYY REZOLEWSHUNS! ERMAAGAAHDDDD!!!!!!!!!!!!!!!!!!!!!!!!!!

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