AT&T doesn't believe the iPhone X needs any aggressive promotion support, so it doesn't offer any

The iPhone X is the hottest device of the moment and Apple is doing everything it can to keep up the hype. In an attempt to lure as many customers as possible, many carriers in the United States announced earlier this week they will run various promotions on the iPhone X.

Sprint, T-Mobile, and Verizon carefully set their iPhone X deals in place before the smartphone went on pre-order on October 27, but not AT&T. Apparently, the carrier has decided against launching an aggressive promotion in support of Apple's iPhone X.


The above statement belongs to AT&T's CFO John Stephens during the carrier's quarterly earnings call earlier this week. He went on to say that AT&T is definitely ready to start taking iPhone X pre-orders and that “promotional activity of an extensive nature is not necessary.”

Basically, AT&T is convinced that it can compete with other carriers and win simply based on its product offerings despite the fact that it will not have any promotions on the iPhone X.

It remains to be seen whether or not AT&T's iPhone X strategy will be fruitful or customers will look for alternatives offered by other carriers in the country.

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256GB
  • Battery 2716 mAh(21h 3G talk time)



1. Medoogalaxy

Posts: 232; Member since: May 25, 2017

IPhone X does not outperform s8 just sterio speakers ... Galaxy much betteeeeer: + Headphone port + Edge / screen resolution / brightness better. + Two slices / SD + ((No notch)) + Better battery + Fingerprint / face / iris + Front camera better +Better design.. IPhone10 design ((insufficient)) + Fast charge ((in the box)) + High-end headphones + Lower price -------------------------------------------------- ---------------------- And when compared to the side by side the Note 8 is scrap compared to it. Note8> s8> iphone x

2. jackwong64

Posts: 60; Member since: Apr 23, 2014

You can come up another 100 + for that but the most important thing that is missing and it will never get there. iOS If you are going for hardware, you will never be a Apple customer, this is the fact.

4. Omarc07

Posts: 589; Member since: Nov 12, 2012

And we are perfectly fine without IOS. I let my friends on iPhone borrow my android phone . There so dumb didn't even know how to use it . How do I find the settings ,were do i change ringtone etc... omg this menu is soo complicated haha very entertaining actually. There used to IOS which is very plain and simple to use .

8. Medoogalaxy

Posts: 232; Member since: May 25, 2017

+++ Android The stupid IOS is over

3. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Yeah i domt see a new for promos either. But a deal is a deal. Anything is better than paying $1000 for something not worth $1000. 12/24 months on a montly paymwnt plan is already a good dewl in gebwral for those qho cant pay up front. I didnt eveb pay $1000 for my Surface.

5. Melee

Posts: 29; Member since: Apr 30, 2017

should have sprung for the one with autocorrect :)

9. fyah_king unregistered

And I just got four zte blade z max for free from metro PCs. I must say, this phone is pretty good. No lag whatsoever and the battery is killer. The only thing that sucks is the camera and speaker. Lol

14. p51d007

Posts: 705; Member since: Nov 24, 2013

No one will "really" promote the X until as many of the 7's are gone. Apple priced the 8, close to the X, then discounted the 7. People buy up the left over 7's, then, when that's gone, they cut the price of the 8 & the X, and start promoting the crap out of the X. Business 101...sell all of last years model before bragging about this years new model.

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