50 Million Wireless Ads delivered Across Mobile Marketing Network in US
Avesair, developer of mobile marketing technology and service solutions, today announced it has served more than 50 million mobile messages across the Avesair Mobile Marketing Network. To date, 50 advertisers have run hundreds of mobile campaigns with exceptional results and response rates up to 5%, almost 10 times higher than traditional online ad campaigns. These stats combined with the volume of ads served is testament to the success and growth of the Network, proving m-marketing is an easy and cost-effective solution to expand revenue, increase brand recognition and drive sales over the wireless Internet.
"The fact that we've served over 50 million paid messages across the Network debunks the myth that successful mobile marketing has yet to take hold in North America," said Sean Harrison, executive vice president of business development and marketing, Avesair.
Backed by Avesair's Mobile Marketing Platform, the Network has several exclusive features and capabilities that allow advertisers to go beyond traditional media buys by increasing their reach to the millions of subscribers within the highly coveted wireless demographic.
The Network gives advertisers and agencies the ability to run campaigns containing a wide variety of compelling ad formats that go well beyond Wireless Application Protocol (WAP). These formats include SMS, instant messaging, chat, MMS, mobile email, and Interactive Voice Response (IVR), to all major wireless devices including mobile phones, PDAs, and pagers. The high-impact ads can be targeted by wireless carrier, profile/opt-in preferences, location, keyword, device, browser, frequency, and time of day.
On August 12, Avesair announced a comprehensive media sales and software licensing agreement with MSN Mobile whereby MSN's media sales team will resell wireless ad inventory from the Network. The strength and size of MSN's media sales team has an immediate impact to Avesair and all the members of the Network-advertisers and publishers, alike.