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iPad, Kindle Fire dominate tablet wish-lists for the holidays

Posted: , by Scott H.

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iPad, Kindle Fire dominate tablet wish-lists for the holidays
Hoping to get a tablet this holiday season? Then odds are you want an iPad 2 or a Kindle Fire, according to a recent survey released by ChangeWave Research. Almost 2/3rds (65%) of respondents would like to get an iPad in their stockings, while another 22% would like to have Santa hook them up with a Kindle Fire. The remaining 13% was mostly divided among Android tablets of various flavors, with the Samsung Galaxy Tab the “standout” at 4%.

Demand for tablets is also up this year. Last year just 4% of all respondents said they would be purchasing a tablet in the next 90 days, while this year the number was up more than three times to 15%.

These numbers are in line with recent sales estimates, which show Apple shipping about 65% of the tablets this year. The past twelve months has shown how challenging it is enter the tablet space, as RIM’s PlayBook has fizzled and HP’s TouchPad met a rapid and ignominious end. Android tablets have fared somewhat better, but have received mixed reviews and overall sales are dwarfed by the iPad 2.

The Kindle Fire seems to be the first threat to steal market share, although some analysts feel that the Fire and the similar Nook Tablet from Barnes & Noble may be more of a threat to other Android tablets than to the iPad. The first Android tablets sporting Ice Cream Sandwich are due out in the next couple weeks, so it will be interesting to see how market share evolves across the holiday season and into Q1 of 2012.



source: electronista

16 Comments
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posted on 21 Nov 2011, 12:22 4

1. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


" The remaining 13% was mostly divided among Android tablets of various flavors, with the Samsung Galaxy Tab the “standout” at 4%."


Hahahha!!!


Kindle fire will do well at that price point although it's telling that amazon is actually losing money on the tablet to be able to compete. Not too many companies can afford to do that.

posted on 21 Nov 2011, 13:10 2

5. remixfa (Posts: 13936; Member since: 19 Dec 2008)


notice the difference between the wishlist and the "plan to purchase"

65% of the people wished for an ipad, only 15% of the people are actually planning on buying any tablet in the next 90 days.

for those of us that work, there is this bad thing called a recession that limits people's incomes. people may want the ipad more (and it will sell more) but the wallet gets final say. many peeps may "settle" for a kindle because of the huge price disparity and they do pretty much the same thing anyways. your precious apple logo will win, just dont think its going to be as crazy. i got a feeling the amazon is going to be the runaway success of the season.

posted on 21 Nov 2011, 13:55 2

7. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


"These numbers are in line with recent sales estimates, which show Apple shipping about 65% of the tablets this year. "


Case closed

posted on 21 Nov 2011, 13:59 2

9. tacohunter (Posts: 408; Member since: 06 Nov 2011)


Mhh, you are right remixfa. True, many people will buy the kindle fire for it's cheapynesss. And if you use the web, watch some movies yes then you do exact the same as most people on the iPad. +1 remixfa

Consider buying an iPad. xD

posted on 21 Nov 2011, 15:53 2

15. faisal8708 (Posts: 104; Member since: 15 Nov 2011)


"65% of the people wished for an ipad, only 15% of the people are actually planning on buying any tablet in the next 90 days"

Its 15% wanting to buy a tablet 65% of wants to buy an iPad.

Just b/c Android suck at something doesnt mean you hav to discredit or abuse or even lie abt it

And as they have cheaper tablets Android will start taking market share from iOS just like they did in cell phones

The day they start giving breakdowns of no. of units sold or activated of each models people will realize tht Android just hav lower or mid-range market share and the day Apple comes out with new mid-range iPhone(which I doubt) Android will star losing its market share in cell phones as well

posted on 22 Nov 2011, 08:06

16. remixfa (Posts: 13936; Member since: 19 Dec 2008)


of 15% that might buy a tablet, 65% are WISHING for an ipad. wishing and getting arent the same thing.

posted on 21 Nov 2011, 12:42 1

2. HTCiscool (Posts: 449; Member since: 16 Jul 2011)


Let's face it Apple did fundamentally invent the modern concept of a "tablet" without it there would be no BB Playbook, no Xoom, no GT, no kindle fire. They all hoped to tap into humans desire to own a product no one else has, most people (not u guys) only bought their Android tabs because no one else had them or because they looked nice. The greatest pride is knowing that you are different, thats the reasoning of android tablet makers. I commend Asus for adding a keyboard but others such as the Galaxy tab 10.1 are just blatant rip offs of the iPad

posted on 21 Nov 2011, 12:46 1

3. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


True the Galaxy tab is such an obvious one. They don't even try to hide they're copying.

posted on 21 Nov 2011, 13:52 2

6. tacohunter (Posts: 408; Member since: 06 Nov 2011)


Yeap they had to redesign it, it looked to similiar to the ipad. Can't blame them, they're right. xD

posted on 21 Nov 2011, 12:50 1

4. AppleLover (Posts: 13; Member since: 21 Nov 2011)


I guess android will just have t limp away in defeat hehe x(

posted on 21 Nov 2011, 13:57 1

8. MEeee (Posts: 269; Member since: 19 Oct 2011)


iOS is the most boring interface. How can these iSheeps not see? Maybe their iPhones/iPads were bought by their Mommys.

posted on 21 Nov 2011, 14:01 1

10. tacohunter (Posts: 408; Member since: 06 Nov 2011)


Euhm you're a troll.

End of story.

posted on 21 Nov 2011, 15:12 1

13. EclipseGSX (Posts: 1613; Member since: 18 Oct 2011)


they buy it for the name, price is a small factor for "coolness"

posted on 21 Nov 2011, 15:47 1

14. stealthd (Posts: 969; Member since: 12 Jun 2011)


Or maybe they're actually using their phones instead of just staring at their homescreen's.

posted on 21 Nov 2011, 14:16 1

11. MEeee (Posts: 269; Member since: 19 Oct 2011)


beee.ee.e..eeee....e

posted on 21 Nov 2011, 14:25

12. Jobes (Posts: 364; Member since: 27 Oct 2011)


Well done apple. Sucks transformer 2 isn't out :P and all those silly quad core tablets still cheaper than the ipad. Looks like ill just have to wait to upgrade to a tablet better than my TF1.

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