Xiaomi sells out 100,000 Mi-3 phones in just 86 seconds
We've talked before about how popular Xiaomi is in China. In just a couple of years, the company has gone from being a startup to being the 5th largest smartphone manufacturer in China; and, given how much room there is left to grow in China, Xiaomi won't be slowing down as it sets its sights internationally. All of this can be easily seen in the first round of sales for Xiaomi's new Mi-3 smartphone.
The first set of 100,000 Mi-3 handsets were put up for sale on Xiaomi's website at 12:00PM today. Just a bit after 12:01PM, all 100,000 handsets were gone. That's right, it took just 86 seconds for the first batch to sell out. That is actually 4 seconds faster than how long it took Xiaomi to sell the first 100,000 units of its low-end Hongmi when it went on sale back in August. Although, there is concern that scalpers may have bought many of the devices and not end-users themselves.
The Mi-3 is Xiaomi's high-end smartphone and it comes packed with either a Tegra 4 or Snapdragon 800 chipset (the Sina Weibo post makes it look like today's sales were the Tegra 4 model), a 5-inch 1080p display, 2GB of RAM, a 13MP camera, and Android 4.2.1. It comes in two storage sizes, the 16GB model sells for CNY1999 ($327), while the 64GB version costs just CNY2499 ($410).