Verizon's Apple iPhone sales disappoint, but still outnumber AT&T's sales at 5 Apple Stores
According to leaked sales data, five Apple stores (including two that were described as being very prominent locations) reported that on last Thursday's launch day, they combined to sell 909 Verizon iPhones with 539 AT&T iPhones sold. On Friday, the figures tallied 916 iPhone purchases for Verizon while 680 of the AT&T model were purchased. Sales dropped off on Saturday to 660 and 471 for Verizon and AT&T respectively, before rebounding to 796 Verizon units purchased and 701 AT&T units bought on Sunday. Monday had similar numbers with the Verizon iPhone selling 711 copies and AT&T ringing up 618. The data also showed that 550,000 Apple iPhone 4 units were pre-ordered by Verizon customers.
Some interesting statistics have come out of breaking down the sales. 30% of those who bought the Verizon version of the Apple iPhone were Android users while 25% were BlackBerry users. As for those who feared that a Verizon iPhone would mean the end of AT&T, fear not. Just 14% of those who answered the survey said that they switched to a Verizon iPhone from AT&T.
1. narley (Posts: 357; Member since: 14 May 2009)
Most of the sales went thru VZW or their website. Especially since online it was available 02/09 instead of the 10th on Apples site also. The sales in store were easily shadowed by the online orders. Within two hours VZW sold more iphones than any other device at launch. But at the same time a lot of customers are awaiting the next iphone coming also. When we see the iphone5 come out for both AT&T and VZW, THEN we will have a fair competition.
10. hawk62 (Posts: 320; Member since: 21 Nov 2009)
Thats a big "IF" the iphone 5 is released to both.
14. Shark (unregistered)
Why wouldnt the device be released to both? I'm quite sure AT&T's contract with Apple has not been terminated and there is absolutely zero chance Verizon wouldnt get any future rendition of the IPhone at launch. If that was the case, why would Verizon go through the trouble of releasing the only version of the phone that doesnt even play with the LTE network?
I know some of us are conspiracy theorists and whatnot, but lets be realistic. Every IPhone going forward will be on both networks. There is no reason to think otherwise.
22. hawk62 (Posts: 320; Member since: 21 Nov 2009)
The reason/thought is Will verizon release a new iphone so soon after this one. It could cause them a headache with all the people that just purchased the iph 4. This has been talked about on here before.
I do believe now that vz got the best phone, that if apple can make a global iphone they will. But if they decide to make a gsm and a cdma only phone then they could be a delay between lauch dates.
2. unregistered user (unregistered)
June will be the bigger measuring stick when the new iPhone is released.
3. snowgator (Posts: 3346; Member since: 19 Jan 2011)
This actually gives me hope for the apple buying public. All I hear about is that it is a follow the leader thing with the iPhone crowd, but this shows that a good portion of those on Verizon's network has the common sense to wait and get the next gen iPhone instead of last years out dated offering. Also, I would hope Verizon out sold AT&T - everyone who wants the iPhone on AT&T has it- Verizon was the one that was supposed to go gang busters. Honestly, did anyone really think there was going to be mass defection from AT&T to the same phone they already have? I think sometimes people forget how AT&T keeps their business despite being ranked so low in customer satisfaction- they get consumers on board with cable, internet, and phones, and it becomes a pain in the butt to break completely free. I know this because I am counting the days to I when can dump AT&T, but I have to switch everything to be free. I really don't think Verizon will take that many sales from AT&T, but Blackberry and actually, strictly my opinion, more so Droid will lose sales on Verizon's network. Droid is a more similar style of phone, and iPhone wannabes would have bought more Droids then Blackberries while waiting.- please do not think I am saying one is better then the other. (maybe some Sprint and T-mobile defections? Hmmmmmmm ..)
16. snowgator (Posts: 3346; Member since: 19 Jan 2011)
To all.. after reading my own post, this sounded a lot more negative then I meant it to. I just meant to state it is a good decision to wait on the new iPhone5 if you have been a Verizon customer and waiting on an iPhone all this time. My comments above makes it sound like I was dissing iPhone fans. Unintended - I post to learn a little and enjoy the banter, not be insulting.
23. JeffdaBeat (unregistered)
No, the biggest problem is selling a phone AFTER the biggest shopping season of the year. I said this back when the rumors first came along. Most people renewed their contract already either with Verizon or AT&T. All the Apple diehards upgraded to the iPhone 4 with a $325 ETF (smart move AT&T). People on Verizon probably thought it was yet another year of Apple rumors and bought their Droids. So they are unable to upgrade.
It was a dumb move on Apple and Verizon's part.
24. snowgator (Posts: 3346; Member since: 19 Jan 2011)
Very solid point. I did think it was unusual timing to release the phone. But I was thinking that Verizon and Apple, not being new at this, would know their markets and that they would have an idea as to how succesful this launch in a quiet buying season would be. Thinking about it from your argument, it doeslook like a wasted opportunity.
4. Kevin (unregistered)
Already called it. Verizon and Apple knows they didn't do good with sales.
Anybody still claiming all the sales were online before it went to stores is just in denial. If it were true, Verizon or Apple would've already been gloating it.
For those of you that don't know, Apple controlled the sales of the iPhone 4 on Verizon, not Verizon. Apple pulled it early because sales wasn't reaching expectations, not because it went over the roof. Pulling it early guarantees another wave of sale.
This isn't a brick and mortar where you can walk in and walk out with the phone, this is online purchasing.
18. In the know (unregistered)
Are you kidding me??...the "Cost of Aquisition" for an on-line customer is vertually nil....just shipping, as opposed to a customer that walks into a Verizon Corporate Owned Retail location. A Brick n Mortar customer costs far more....especially when you factor in comission payouts. Verizon wants all their customers to purchase on-line....makes their bottom line soooo much better. Also, the return rate for tradional retail customer's far exceeds on-line buyers. Returns cost carriers $$$.
VZW's on-line sales servers crashed....couldn't handle the load...plain and simple. The "Sell Out" spin was pushed out to the public to make Verizon look good.
And as far as Apple runing the show....curious how the volume rocker switch was moved 3mm lower in order to address the "antenna-gate" issue....it wouldn't be because VZW could now sell a boatload more accessories (bumpers, cases....etc) which have a 40% mark-up by the way. Do the math. VZW fought this issue "tooth n nail' over the past 6 months. The cosmetic change was a huge sticking point for Verizon. Verizon initially wanted to the launch the iPhone pre-xmass to cash in on the holiday shoppers....which, by the way accounts for 20-25% of any carrier's overall yearly business. By the time Apple caved on the issue it was too late. Apple caved because they needed to launch on Verizon. Did you happen to see the Worldwide Q4 numbers for Android?....the folks in Cupertino hate loosing marketshare
25. Kevin (unregistered)
So what if it costs less for the business to make sales on-line. Anybody who's actually purchased electronics on-line already know the risks it comes with. People go to brick and mortar stores because they have to know it's what they desire before purchasing it. It's one of the main reasons electronic stores like Best Buy are still in business. Please tell me, would you go to your local store for a return or would you ship it back and wait a while just for their response?
Also, how much of the public actually knew about their early on-line release besides tech readers? You'd be surprised on how many actually knew about it. Majority of consumers only knew about Feb 10.
Verizon can control product quality all they want, it's still not the sales of the product. I don't know where you were trying to go with the antenna issue but the volume rocker didn't effect it.
5. Kjayhawk (Posts: 292; Member since: 07 Oct 2010)
To be honest I think the only people that care about the iPhone 4 are the people online. People that don't really have much knowledge on smart phones are fine with there Android or blackberry device. But might use those upgrades to switch to the iPhone 4. Give it time I bet apple will continue to grow just probably not as fast as Android.
6. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)
The 'informed' consumer is waiting for the iPhone 5 - they don't want to be stuck in a 2 year contract with obsolete technology. BTW, a 14% conversion rate (from AT&T to VZW) is nothing to sneeze at. If it holds long-term, that alone would make the VZW iPhone a huge success. Same goes for a 30% Android and 25% RIM conversion rate - at least for Steve that is :-) ....
15. Shark (unregistered)
I agree 100%.
I am a loyal VZW customer that has been waiting for the IPhone, but I'm not locking myself into a 2 year contract on the IP4, knowing its not and cannot be made to be LTE compatible and I'd have to pay full price for the IP5. Thats madness.
If I'm going to suck up a contract extension in lieu of a new Apple phone, it will be at the expense of the IP6. And thats IF I dont decide to just do rolling one year deals.
7. Cato619 (Posts: 5; Member since: 08 Dec 2010)
It wasn't a smash hit like on AT&T simply because there are now some serious alternatives out there to the iPhone. When it launched with AT&T, no other phone out there could seriously match it. When I worked at Verizon in 2009, we didn't have anything that was a viable alternative, until the Droid came out. Now Android is seriously worth considering, especially since there are myriad different ways to get it, vs. the 1-dimensional iPhone. However, personally I still very much like the iPhone.
8. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
This was kinda expected. Still, the Verizon ip4 did well. I hate it when headlines exagerrates the situation giving a negative connotation to readers.
9. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
indeed i think it did well for a 'outdated' product... witch means most customers and more are being educated when they choose to get a new smartphone
17. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
I don't think the ip4 is outdated at all. It performs just as well as those with dual core processors. Numbers aren't everything as far as performance goes. The iphone4 may have been out for a while now, but it proved to be a reliable and well rounded device. It still has the highest display resolution in the market, and pleae don't compare it to phones that are yet to be released later this year, lol.
11. Glorfindale (Posts: 17; Member since: 16 Jul 2010)
I don't think Steve would want to miss out on a huge Verizon market that is available and the sales that come with it. I'd think that iPhone 5 will definitely be at least on both networks, esspecially with LTE involved.
12. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
I wont put my bids higt on LTE since apple may want to go with an CDMA/GSM iPhone with no LTE because its not completely implemented and not available on most carries they ship to in a worldwide basis
13. Matt (unregistered)
So frustrating that people consider the iPhone 4 "outdated". Even though it came out a year ago, its overall performance is still outstanding for a US smartphone right now. Everyone will always argue "Android has this, Android has that", but overall the iPhone is superior as a total package. Regardless of carrier.
The Verizon iPhone is the best device Verizon has ever offered. I've had 7 devices with Verizon, 4 of them smartphones, and this is the best phone I've ever used. I am always connected to Wifi so I never have to worry about the voice & data problem. I live in Denver where Verizon's service is exceptional and AT&T's service is often poor.
I am not worried about an iPhone 5 coming out, not only because I don't think it's gonna happen too quickly but I don't think it's going to be as spectacular as everyone says it's going to be.
19. tuminatr (Posts: 725; Member since: 23 Feb 2009)
Matt, I need to disagree with you. There are some things that the Iphone does very well and it does have some huge misses. For example Itunes support is great on the Iphone, exchange email is also great on the Iphone, The developer community works hard to make cool apps. I think its big misses are web browser its much better on a android phone, and the Iphone lacks the ability to support widgets and customize the device. I think the lack of sales is due to Android and others being very competitive. Also with a android I can pick the size and form factor I want not a one phone fits all. we live in America where people want it there way
20. BaiGanyo (Posts: 308; Member since: 07 Feb 2011)
It did this in these 5 stores, it did this onlline, the fact is, it flopped and everyone knows it.
21. Georage (Posts: 3; Member since: 24 Jul 2010)
Verizon gets a pass on everything. They didn't sell as many iPhones as AT&T did when it landed on their work and everything including the weather gets blamed. If this was AT&T, there would be no excuses. Lets face facts, there is a lot of bad blood between Verizon and a lot of consumers because of their past policies. People are not going to run to Verizon like everyone (bloggers) were hoping. Verizon is not superior, they just spend a lot of time and money telling people they are, and some fall for it.
27. Mookie Wilsonovich (unregistered)
How long you been working for AT&T, homeboy?
28. heyitzme (Posts: 87; Member since: 03 Jan 2011)
I think the whole "exclusive" thing with at&t is the reason it sold better on launch with at&t. People didn't have options if they wanted the iphone they had to go with at&t. I think just the fact that it was all over the place in news and tabloids that the iphone was going to Verizon perked alot of interest from people who didn't own iphones aswell and some of these people chose to go to at&t aswell. I don;t really see either carrier doing better then the other as far as iphone sells go, they'll probably be neck and neck aslong as they both offer the same products arund the same launch dates from apple.
26. Mookie Wilsonovich (unregistered)
Did they also do a survey to see how many sheep had sex with their phones after they purchased them?
29. Jersey (unregistered)
Your mom did.