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Tim Cook defends iPad mini and reiterates that Apple "would never make a 7" tablet"

Posted: , by Michael H.

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Tim Cook defends iPad mini and reiterates that Apple
When the iPad Mini was announced, Apple haters everywhere started tossing around the quote from Steve Jobs saying that Apple would never make a 7" tablet. Well, Tim Cook has decided to address those complaints, and reiterate that Apple will "never make a 7" tablet". 

We know, it's a bit confusing. Here's the direct quote from Cook:
The comments that I think you're referencing are comments that Steve had made before about seven inch tablets. And, let me be clear, we would not make one of the seven inch tablets. We don't think they're good products, and we would never make one. Not just because it's seven inches, but for many reasons. One of the reasons, however, is size... the difference between just the real estate size between the 7.9... versus 7 is 35 percent. And when you look at the usable area it's much greater than that... The iPad mini is a fantastic product. It is not a compromised product like the seven inch tablets. It's in a whole different league.

So, apparently, it's just that extra .9" that makes all of the difference between a "compromised product" and a "fantastic product". Cook also went on to call the Microsoft Surface a "compromised product". We can't say that we agree as far as the 7" tablets are concerned, but it certainly fits well into Apple's marketing campaign. And really, that's all this is. Tim Cook and Apple don't want to make Steve Jobs sound like a liar, and the company wants to sell iPads. If Apple can take a jab at the competition in the process, it will obviously do just that. It's not like Samsung pulls its punches against Apple. 

While the claims of the size difference are debatable, Tim Cook does go on to make a good point that because the iPad mini has the same resolution as the iPad 2 (which is another point of contention for those who don't particularly like Apple), the tablet can use all of the hundreds of thousands of iPad apps without any troubles. This is definitely a good thing, especially because it doesn't leave the onus on developers to update apps again after having to update for the iPhone 5

source: The Verge

62 Comments
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posted on 25 Oct 2012, 18:15 39

1. Savage (unregistered)


Basically an iPad Mini doesn't mean to compete with 7" tablets. It means to compete with 7.9" tablets. As said by Tim Cook.

posted on 25 Oct 2012, 18:16 27

3. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


I'm sure that Cook would probably just say that the iPad mini is in a class of its own. Remember, he has some really good marketing guys writing his talking points for him.

posted on 25 Oct 2012, 18:23 22

6. Savage (unregistered)


Oh absolutely! I have full faith in Apple's marketing team. Just not that much faith in Apple itself :)

posted on 25 Oct 2012, 18:31 10

10. mas11 (Posts: 1026; Member since: 30 Mar 2012)


Boy genius ads and that crazy physics commercial? I have more faith in what's trendy.

posted on 25 Oct 2012, 18:40 2

16. Savage (unregistered)


Its on a decline just like Apple. But isn't that what Apple is renowned for? Their marketing department. Imagine how painful it is to put big words to describe every small thing Apple puts each year on iDevices.

posted on 25 Oct 2012, 19:58 3

38. someones4 (Posts: 618; Member since: 16 Sep 2012)


Apple's marketing people must have been to the confession booth countless times....

posted on 25 Oct 2012, 20:05

43. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


how you think's a whole different league, Steve.
Plus, i thought you guys liked making money?

posted on 25 Oct 2012, 18:38 6

14. infernal88 (Posts: 113; Member since: 08 Jun 2012)


so can we say with a year old device like galaxy tab 7.7 ?

posted on 25 Oct 2012, 19:20 3

29. MartyK (Posts: 688; Member since: 11 Apr 2012)


And you guys are going to let them get away with this?...
Well, Samsung GS3 is not competing with HTC XL, cause Samsung is only competing against phone with S3's in their name. Thus, please stop doing your (P.A.)comparisons...hahah

posted on 25 Oct 2012, 19:40

34. someones4 (Posts: 618; Member since: 16 Sep 2012)


their marketing guys still loses out to samsung's. even their execs say dumb things

posted on 25 Oct 2012, 20:38 1

50. EspHack (Posts: 70; Member since: 04 Sep 2012)


yea it is in the class of 4:3 useless and unconfortable aspec ratio

posted on 25 Oct 2012, 18:49 1

21. AnTuTu (Posts: 638; Member since: 14 Oct 2012)


Look who is talking lolzzzzzzzzzzz

posted on 25 Oct 2012, 19:27 7

31. OptimusOne (Posts: 694; Member since: 22 May 2012)


theres only one 7.7 tablet i know and it is the galaxy tab 7.7. that device kills the ipad mini with its amoled screen.

posted on 25 Oct 2012, 19:32 8

33. KingKurogiii (Posts: 5540; Member since: 23 Oct 2011)


at first when i saw people comparing the 7.7 to the Mini i was like "that's kind of silly, that's a pretty old tablet now" but then when i really thought about it the 7.7 does actually have better specs. xD

posted on 25 Oct 2012, 20:00 3

39. gallitoking (Posts: 4680; Member since: 17 May 2011)


if you go by screen alone than the ipad kills all other tablets would you agree

posted on 25 Oct 2012, 20:02 6

41. KingKurogiii (Posts: 5540; Member since: 23 Oct 2011)


why? the new iPad is pretty beast in the display department but the Mini is seriously lacking there.

posted on 25 Oct 2012, 18:16 6

2. wendygarett (unregistered)


Please stop hating fandroid, just because your tablet can't make it as 7.2mm slim as iPad... It is actually a nice premium product tho

posted on 25 Oct 2012, 18:31 39

9. hung2900 (Posts: 769; Member since: 02 Mar 2012)


A year old GTab 7.7 is 7.6m slim, with a higher resolution and still premium material

posted on 25 Oct 2012, 18:40 4

17. wendygarett (unregistered)


That doesn't mean you can keep hating tho, try to respect each other

posted on 25 Oct 2012, 19:44 11

36. CivicSi89 (Posts: 348; Member since: 23 Jul 2011)


i am an equal oppertunity person. love all things tech. This is an ipad 2 with a smaller screen that apple is touting as something special. IT ISNT. that price writes a check that that tablet cant cash. point blank.

posted on 25 Oct 2012, 19:46 7

37. CivicSi89 (Posts: 348; Member since: 23 Jul 2011)


and you know you are getting desperate when you have to point out that .9 of an inch make your tablet better than everyone elses. thats just childish. Then again. we are talking about Apple here. The people who invented the rectangle.

posted on 25 Oct 2012, 20:03 1

42. wendygarett (unregistered)


I never think that my friend :) I just love that aluminium feel that's all

posted on 25 Oct 2012, 20:45 3

51. CivicSi89 (Posts: 348; Member since: 23 Jul 2011)


oooohhhh... Shiny.....

posted on 26 Oct 2012, 03:47

61. thelegend6657 (unregistered)


Honda Civic89 : but its cheaper than an ipad 2 making it a bargain

posted on 25 Oct 2012, 20:54 2

53. AstronautJones (Posts: 240; Member since: 01 Aug 2012)


Like Apple has been respectful? Abusing the outdated patent system to stifle competition. Insulting the competition with 7" tablets, then releasing basically the same smaller size, THEN claiming its not the same?

Steve Jobs was a jerk, but at least he was consistent. This Cook guy is just nuts!

posted on 25 Oct 2012, 22:35

58. medicci37 (Posts: 593; Member since: 19 Nov 2011)


@ wendy Nothing you say makes sense.

posted on 25 Oct 2012, 18:18 5

4. TooBIG (banned) (Posts: 3; Member since: 25 Oct 2012)


looks like androids failed because they were .9" too BIG :D

posted on 25 Oct 2012, 22:11

55. joey_sfb (Posts: 2565; Member since: 29 Mar 2012)


depends on whether you need to put it up your a$$, on my hand its never too BiG!!!

posted on 25 Oct 2012, 18:19 5

5. KingKurogiii (Posts: 5540; Member since: 23 Oct 2011)


http://24.media.tumblr.com/tumblr_mbrauuIMFs1rno750o1_500.gif

posted on 25 Oct 2012, 19:06 2

24. PapaSmurf (Posts: 7370; Member since: 14 May 2012)


LOL +1!

posted on 25 Oct 2012, 18:26 3

7. BadAssAbe (Posts: 434; Member since: 22 Apr 2011)


Damn i wish my tablet was .9 bigger :-(

posted on 25 Oct 2012, 18:30 3

8. gothicheart (Posts: 82; Member since: 17 Oct 2012)


tim's right, it's not a 7-inch tablet. that would be an insult to other tablets, it's a bigger ipod touch, nothing else...

posted on 25 Oct 2012, 18:34 3

11. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


technically it was not 7".. its real enemy is galaxy 7.7--which is a perfect size for those who think iPad and 10" android are big and 7" android are small... very handy device..

they just switch the size numbers of the iPad and iPad mini.. 9.7 then 7.9! :D

posted on 25 Oct 2012, 18:34 1

12. dok2005 (Posts: 55; Member since: 18 Apr 2012)


actually if you go back into the apple vs samsung trials and look into the email where they talk about theres a market in 7inch tablet after trying out the samsung tablet is proof enough to say hey we want to compete in the smaller tablet market and now we are but we want people to buy ours so we go say its so different when its really and older tablet made smaller ha ha ha ha ha ha

posted on 25 Oct 2012, 18:36 4

13. GeekMovement (Posts: 1499; Member since: 09 Sep 2011)


"And, let me be clear, we would not make one of the seven inch tablets. We don't think they're good products, and we would never make one. Not just because it's seven inches, but for many reasons. One of the reasons, however, is size..."

What a confused idiot. What are the other "many reasons"? He only went on to talk about the size for the rest of the statement.

As far as I'm concerned, 7" 7.9" big deal. If I didn't want a 7" tablet, I'd probably go for the 10". 7.9 is technically still SEVEN INCHES and nine tenths. Congratulations, you made a seven inch tablet, just a little bigger seven inch tablet.
He meant 7.0"? Then he might as well had made an 8.1" tablet.

posted on 25 Oct 2012, 18:39

15. 90ninjas (Posts: 89; Member since: 07 Aug 2012)


Different aspect ratio.... if they made a 7" iPad mini on a 4:3 aspect ratio.. that would be pretty small.

posted on 25 Oct 2012, 18:44 2

18. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


I don't see people here are talking about or even aware of aspect ratio, that's far more important than diagonal
itself when it comes to screen real estate.

posted on 25 Oct 2012, 18:48

20. 90ninjas (Posts: 89; Member since: 07 Aug 2012)


I am aware D:

posted on 25 Oct 2012, 18:56

22. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Sorry, you wrote it while I was trying to log in and write a comment.

posted on 25 Oct 2012, 18:46 12

19. chronopc (Posts: 86; Member since: 18 Oct 2012)


Apple is so full of sh*t. First they spend years saying that a 3.5" phone is the ideal size for the human hand and that Android phones are too big to be held comfortably. Now they release the iPad Mini and they are saying it's better because it's bigger. Make up your mind Apple.

posted on 25 Oct 2012, 19:06 1

23. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Michael H. recently wrote something about stupidness of this kind of comments. In general, you seem to take marketing messages little too seriously and little too literally. Why on earth should Apple make up their mind? Because you hate it, that's why, but that's your problem, not theirs. Companies are not here to tell us the ultimate truth, I really don't know why you think they should. Maybe you just don't have any sense of critical thought.

posted on 25 Oct 2012, 19:32 3

32. chronopc (Posts: 86; Member since: 18 Oct 2012)


Maybe I need to explain my point since you obvious have problem understanding. My point is that Apple is full of sh*t and that people who buys their products do so just because of the brand. Their phone and tablets are essentially the same generation after generation. Also they only released the iPad Mini because they are afraid of the competition with the Kindle Fire and Nexus 7 selling so well. They freaked out to the point where they even released 2 iPads in the same year.

Also it seems like you might be the person who lacks critical thought since your opinion is based on some article that you read.

posted on 25 Oct 2012, 20:46 2

52. chronopc (Posts: 86; Member since: 18 Oct 2012)


Apparently PA thinks this post in inappropriate. I'm not allowed to criticize apple products now?

posted on 26 Oct 2012, 05:41

62. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


You still don't get it, I see.

posted on 25 Oct 2012, 19:09 2

26. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


Yes, Apple! Make up your mind, and never ever change the product once you've decided!

posted on 25 Oct 2012, 19:26 2

30. Savage (unregistered)


You must know something about Apple. They are quite stubborn. When Android started the trend of bigger screens, Apple refused and maintained that 3.5 inches was perfect. That was during iPhone 4. When the iPhone 4S released they came under a lot of criticism for not refreshing the design and the screen was still small compared to other Android flagships. By this time, people got the hang of it and didn't mind operating big screens. Poor Apple could do nothing. Just wait and watch. Now if Apple released another iPhone with 3.5 inches, they would be bashed even more. People would say how Apple refuses to grow and adapt. Apple, who used to always LEAD, who isn't used to FOLLOWING the trend had no choice. Hence came the iPhone 5. Still being bashed for numerous other device faults.

Now lets look at the iPad Mini. Currently its bigger than any other 7" tablet. Apple predicted that everything in Android world grows in size, so the 7" form would grow too, right? Hence, they jumped the steps and directly released an iPad Mini which is bigger than its rivals.

Tada!

posted on 25 Oct 2012, 19:08 1

25. techguy22 (Posts: 226; Member since: 09 Aug 2012)


so in apple's book. 7.9 isnt part of the 7 inch tablet. which is one is it Mr Cook ? 7 or 8

posted on 25 Oct 2012, 20:09 1

45. joey_sfb (Posts: 2565; Member since: 29 Mar 2012)


Apple is too cheap to give it the 0.1 inch to make its mini an 8 inch tablet. They prefer to let cook do the marketing, denying the mini fall under 7".

Talk is cheap!!

posted on 25 Oct 2012, 19:11 1

27. ckingt4 (Posts: 26; Member since: 15 May 2012)


cook is a joke. But I guess that explains why I love my Xyboard 8.2, its in a class of its own, kidding hate the thing. And the surface, I'm excited about it.

posted on 25 Oct 2012, 19:19 1

28. rob5150 (Posts: 103; Member since: 31 Oct 2011)


Uh. Not sure who was first company to make front wheel drive. But I'm sure there was someone that said never... But... Ya gotta make what the people want. Apple is showing how frigging arrogant they are by talking semantics

posted on 25 Oct 2012, 19:44

35. a961009 (Posts: 113; Member since: 04 Aug 2011)


Even though u say like that, I will buy nexus7 because urs is soooo expensive compared to nexus 7

posted on 25 Oct 2012, 20:00 1

40. someones4 (Posts: 618; Member since: 16 Sep 2012)


This is because tim cook always loses out in p**is measurement contests.
It's ok, tim. A few inches doesn't matter.

posted on 25 Oct 2012, 20:06

44. gallitoking (Posts: 4680; Member since: 17 May 2011)


i heard of a Galaxy Tab 7.7 but I called at least 2 electronics stores and the sales people have not heard of such tablet.. was it limited edition?

posted on 25 Oct 2012, 20:25 1

47. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


If you actually looked you will findithttp://shop.mobileweb.ebay.com/searchresults?kw=samsung+galaxy+tab+7.7+wifi&cmd=SREF&mfs=GOCLK&acimp=0&isNewKw=true but there is also the xyboard or whatever it was called

posted on 25 Oct 2012, 20:20 1

46. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


Hahahaha XD he needs his own comedy shows then android tablets with 10.1 screens are at a different place than the 9.7 iPad

posted on 25 Oct 2012, 20:28

48. Cyberchum (Posts: 248; Member since: 24 Oct 2012)


This guy is simply deluded. Tell me, why will you attack a delusional patient knowing fully well that the dummy has been fed with fallacy by his backroom twats.

posted on 25 Oct 2012, 20:35 2

49. webOSlove (Posts: 101; Member since: 20 Feb 2012)


So, tell me again how this is better than the Nexus 7 and Kindle Fire HD 7 ?
and who the hell is Tim Cook to say 7 inch tablets are bad products? Apparently Apple is scared of the 7 inchers because they have just decided to join the 7 inch battle.

posted on 25 Oct 2012, 21:02

54. antmiu2 (Posts: 186; Member since: 19 Jun 2011)


they said they would make a bigger screen then 3.5 either

posted on 25 Oct 2012, 22:22 1

56. networkdood (Posts: 6250; Member since: 31 Mar 2010)


Wow, now apple is being silly and desperate - the new ipad mini has lower margins than normail iproducts....desperation....

posted on 25 Oct 2012, 22:26 1

57. networkdood (Posts: 6250; Member since: 31 Mar 2010)


Never buy products because of a brand, because of the name, as you will buy it for the wrong reasons and that company will simply cease to innovate as they know they can sell whatever product their name is on.

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