Target drops the Amazon Kindle line with mini-Apple Stores coming
Target is taking this action because of a conflict of interest, says a source for The Verge, as Apple plans on opening mini-stores inside Target locations. By removing the Amazon Kindle Fire from its shelves, the retailer is leaving the field open for the iPad. Assuming that Apple made the request to remove the Amazon Kindle line from Target stores, it shows just how much of a competitor the Cupertino based firm feels that Amazon's tablet is to the Apple iPad. It might also signal that the speculation of a smaller iPad with a 7.85 inch screen is true. The Amazon Kindle Fire is equipped with a 7 inch screen.
1. MorePhonesThanNeeded (Posts: 645; Member since: 23 Oct 2011)
Hold up what kind of business decision is this? Seems like it smell like Apple gave them some sort of contract that states that they cannot get the Apple store whilst selling Apple's competitors products. Target of all places stop selling Kindles and will stock iPads? Weird things continue to happen in the tech arena.
22. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)
seriously....seems kind of anti competitive. I don't know why target would do this...i think most people wanting an ipad would buy it from an apple store or best buy.
41. ardent1 (Posts: 1999; Member since: 16 Apr 2011)
MorePhonesThanNeeded wrote: "Target of all places stop selling Kindles and will stock iPads? "
Target has been selling iPads for some time now. Please check your facts.
2. theBankRobber (Posts: 649; Member since: 22 Sep 2011)
Yup, Apple throwing money around again. Its 1 thing if you pay to get a special place to sell and advertise your product, its another to pay and have the product removed from the store itself.
3. jmoita2 (Posts: 930; Member since: 23 Dec 2011)
There goes Apple again trying to control absolutely everything. And what happened to consumer choice? And what is Apple afraid of?
4. gallitoking (Posts: 4690; Member since: 17 May 2011)
you still have a choice.. shop some where else.. many stores to choose from.. there you still have choices.. now grow up
7. 14545 (Posts: 1154; Member since: 22 Nov 2011)
Seriously, stop trolling. We get it, you love iOS. No need to continue commenting without ever adding anything of substance. You grow up.
9. gallitoking (Posts: 4690; Member since: 17 May 2011)
never mention I loved iOs. just showing that he still have choices.. nothing wrong with that.. last time i checked I am entitled to my opinion.. last but not least.. who are you again?...
15. -box- (Posts: 3878; Member since: 04 Jan 2012)
@galittoking That is a good point. I won't shop at Target if they're going to be anti-competitive
20. jmoita2 (Posts: 930; Member since: 23 Dec 2011)
Same here. How would anyone like to shop at a store that limits what you can spend your own hard earned money on simply because an anti competitive monopoly wants to force you to buy only their products?
28. Commentator (Posts: 2494; Member since: 16 Aug 2011)
Fine, don't shop for ANYTHING at a store simply because they don't agree with them because it contradicts your smartphone-philosophy that you've been embracing for the last two years, and apparently base your life choices on. While I don't necessarily agree with Target's decision, I'll still go there to get milk and clothes etc because I realize there's much more to life than imagining that Apple is this huge corporation that wants to steal my freedom of choice.
35. chadrick0814 (Posts: 208; Member since: 23 Nov 2011)
Until apple releases iMilk and iBread and forces target to stop selling other brands. Exactly where are you willing to draw a line and stand for some principle?
40. Commentator (Posts: 2494; Member since: 16 Aug 2011)
Apple is never going to release iMilk and iBread, so stop with the conspiracy theories about how Apple is trying to take over the world. Apple's brand image focuses entirely on consumer electronics. Coca Cola doesn't make computers, General Motors doesn't make parmesan cheese, and Apple will never make anything but consumer electronics.
I'm not standing up for principle in this situation because it's clearly not warranted. I'm not going to concern myself about which billion-dollar corporation is working with which other billion-dollar corporation to screw over another billion-dollar corporation. This happens all the time between businesses, and they have every right to sell products at their own discretion. People need to stop acting like it's morally unjust that consumers can't get access to superfluous electronic goods. It would be a different story in my mind if Target was cutting out their grocery or pharmacy section because Apple said so. I just don't see how limiting access to a Kindle Fire is morally unacceptable.
6. 14545 (Posts: 1154; Member since: 22 Nov 2011)
They are afraid of people realizing that they sell and overpriced product that you can find though other avenues for more reasonable prices. IOW, kindle. Other than the storage limitations and an hd display, there isn't anything that makes an iOS product stand out over a Kindle.
10. gallitoking (Posts: 4690; Member since: 17 May 2011)
then Adroid fans should not worry right? , if they have a superior product.. why the fuzz then
29. Commentator (Posts: 2494; Member since: 16 Aug 2011)
Don't forget physical screen-size, front-facing camera, rear-facing camera (as if anybody actually cares about a rear-facing camera on a tablet...), the latest iteration of its respective OS, thickness, and build-materials. Objectively speaking, these are other things that most people consider to be advantages of the iPad.
Edit: I just realized you said "iOS product" instead of "iPad." Since the iPad is the Kindle's most direct competitor, I assumed that's what you meant. Also, the Kindle has a MAJOR advantage in price.
5. Slammer (Posts: 1125; Member since: 03 Jun 2010)
Conflict of interest? This is a retail store that bases its business on offering many different brands of products of many different departments to the consumers. This is a very interesting move on the part of Target. I don't hold stock in what they are claiming.
39. djg71087 (Posts: 70; Member since: 10 Oct 2010)
I don't necessarily agree either. However, what's interesting is the Walmart and Costo (other big name retailers) don't carry the K.Fire as well, I mean Amazon is like the Walmart of online retailers, could it possibly be some politics behind the scenes that's not clearly evident @ this point.
8. sid8912 (unregistered)
you spelled amazon wrong
11. redrooster13 (Posts: 107; Member since: 20 Feb 2012)
maybe the author finds the kindle line AMAZIN'
13. -box- (Posts: 3878; Member since: 04 Jan 2012)
Guess which store I won't be shopping at anymore...
16. -box- (Posts: 3878; Member since: 04 Jan 2012)
Then again, maybe I could get a good deal on a new Fire if they're going out of inventory...
18. gallitoking (Posts: 4690; Member since: 17 May 2011)
around here surprises me.. no one does have the Kindle or is planning to buy one but here they are bit^&% about it
21. jmoita2 (Posts: 930; Member since: 23 Dec 2011)
I do have a Kindle but what is it to you,anyways? Grow up.
24. gallitoking (Posts: 4690; Member since: 17 May 2011)
then why are you so concerned, you already have it.. or are you planning to buy another one?.. have the same interest that you have mr... I do grow up believe it or not.. I am a 32 in length..
19. -box- (Posts: 3878; Member since: 04 Jan 2012)
I wonder what the mini store is going to be like.... Walmart, with a counter with just apple stuff and a large logo? Best Buy, with a white wall with the apple logo and a slightly isolated section for apple stuff? or a glass box with a resident "genius"? As much as I can remember, there's not much room in any of the Targets I've been to recently for a separate brand, so they must be getting rid of something more or consolidating product on display. Maybe a smaller TV wall and smaller video game 'cage'?
23. nb2six (Posts: 298; Member since: 27 Apr 2011)
They are getting rid of a bunch of the photo Departments in many Target locations so that could open up some space in the front of the store. I dont know how apt they would be to do so since that area is so close to the exit doors and would allow for easy swiping of product if by some chance they didnt lock things up.
25. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)
Good move by Apple. Kindle fire isn't really a competitor anyway, but some uneducated customers may get tricked by a bad sales rep into buying it thinking it will be like an iPad.
26. networkdood (Posts: 6326; Member since: 31 Mar 2010)
Yeah, great move - buy an overpriced tablet with limited storage capacity, limited market ability, and limited...err none, USB connectivity.
27. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)
Too bad it's rated the best tablet on the market
31. networkdood (Posts: 6326; Member since: 31 Mar 2010)
Lemmings do not know any better - look at the history of our country in terms of products:
NES beat SEGA, despite an inferior product.
Mac vs. Windows
It all comes down to how it is marketed and not the actual product.
43. Fallout09 (Posts: 419; Member since: 17 Oct 2011)
You forgot.... VHS vs Betamax. HD DVD vs Bluray.
30. networkdood (Posts: 6326; Member since: 31 Mar 2010)
This move by Target typifies what APPLE wants - total domination by an inferior product. Using sly marketing to lure people into thinking that they are getting a great value for the products received.
APPLE hates choices, but do not entirely blame them - blame people, who are oblivious to the fact that there are choices out there, and for a better value.
Target must really be wanting APPLE's business so badly, that they arte willing to shut out the number 2 tablet on the market.
Luckily, the few and wise consumers, such as myself, know how to shop.
Speaking of shopping, why shop for anything in stores, when you can get it cheaper on sites like ebay or Amazon.com.
33. 14545 (Posts: 1154; Member since: 22 Nov 2011)
Other than food products, I generally agree. I hate going into stores shopping. I'm surprised people do still go into stores for things other than necessities.
32. Cisko56 (Posts: 2; Member since: 02 May 2012)
Word on the street is that its not really an apple take over rather target is dimishing amazon products because Amazon.com is a huge competitor to the chain. I really dont like apple or its sheeps, but it really makes sense to stop selling products in your store if its making money for your competitor....
its like if burger kings started selling big macs, it just doesn't make sense.
37. chadrick0814 (Posts: 208; Member since: 23 Nov 2011)
So now they can stop selling ipads from their mini apple store as they will be competing with the big apple store.
45. Cisko56 (Posts: 2; Member since: 02 May 2012)
Not really, apple only focuses on selling their product, where as Amazon sells everything from clothes to electronics, Amazon is way more if a financial threat than apple.
34. tbacba (Posts: 62; Member since: 31 Mar 2010)
It wouldn't be so bad if they just told the truth i.e., Apple told us we couldn't carry both. But for Target to eliminate a product under the guise of wanting to "deliver the best quality and prices for our guests" is pure BS. Liars.
36. chadrick0814 (Posts: 208; Member since: 23 Nov 2011)
If you can't pay off judges to ban them then just pay off the stores. Well played Apple, well played!
38. Whateverman (Posts: 3233; Member since: 17 May 2009)
Wow, so what's next? Other phones, game systems, computers, maybe even TV's? Maybe the entire electronics and music section will be nothing but Apple products. Wouldn't that be horrible.
44. good2great (Posts: 1040; Member since: 22 Feb 2012)
now this is how you define a business with POWER! wow...
i not only want to be wealthy but POWER with it is insane! this is true success:
"Wow, so what's next? Other phones, game systems, computers, maybe even TV's? Maybe the entire electronics and music section will be nothing but Apple products. Wouldn't that be horrible."
HELL YEAH thats next!!! why not?... and no not horrible but the very goal of any business that supplies the world with products.