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Target drops the Amazon Kindle line with mini-Apple Stores coming

Posted: , by Alan F.

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Target drops the Amazon Kindle line with mini-Apple Stores coming
Amazon Kindle Fire

Amazon Kindle Fire

Discount retail chain Target has told The Verge that it will stop offering the Amazon Kindle line to its customers. The tablets have been removed from Target's website although inventory remains to be sold at the stores. The action means that the discount retailer will no longer be offering the Android flavored Amazon Kindle Fire which is the second highest selling tablet in the world after the Apple iPad. While the tablets will no longer be offered by Target once they are sold out, accessories for the Kindle line will still be available. Target also says that it will continue to offer the Barnes and Noble Nook series.

Target is taking this action because of a conflict of interest, says a source for The Verge, as Apple plans on opening mini-stores inside Target locations. By removing the Amazon Kindle Fire from its shelves, the retailer is leaving the field open for the iPad. Assuming that Apple made the request to remove the Amazon Kindle line from Target stores, it shows just how much of a competitor the Cupertino based firm feels that Amazon's tablet is to the Apple iPad. It might also signal that the speculation of a smaller iPad with a 7.85 inch screen is true. The Amazon Kindle Fire is equipped with a 7 inch screen.
"Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories including the Nook."-Target.
source: TheVerge (1), (2) via IntoMobile

44 Comments
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posted on 02 May 2012, 15:37 6

1. MorePhonesThanNeeded (Posts: 645; Member since: 23 Oct 2011)


Hold up what kind of business decision is this? Seems like it smell like Apple gave them some sort of contract that states that they cannot get the Apple store whilst selling Apple's competitors products. Target of all places stop selling Kindles and will stock iPads? Weird things continue to happen in the tech arena.

posted on 02 May 2012, 16:54 1

22. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


seriously....seems kind of anti competitive. I don't know why target would do this...i think most people wanting an ipad would buy it from an apple store or best buy.

posted on 03 May 2012, 00:57

41. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


MorePhonesThanNeeded wrote: "Target of all places stop selling Kindles and will stock iPads? "

Target has been selling iPads for some time now. Please check your facts.

posted on 02 May 2012, 15:50 3

2. theBankRobber (Posts: 681; Member since: 22 Sep 2011)


Yup, Apple throwing money around again. Its 1 thing if you pay to get a special place to sell and advertise your product, its another to pay and have the product removed from the store itself.

posted on 02 May 2012, 15:51 8

3. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


There goes Apple again trying to control absolutely everything. And what happened to consumer choice? And what is Apple afraid of?

posted on 02 May 2012, 15:55 7

4. gallitoking (Posts: 4720; Member since: 17 May 2011)


you still have a choice.. shop some where else.. many stores to choose from.. there you still have choices.. now grow up

posted on 02 May 2012, 16:02 3

7. 14545 (Posts: 1604; Member since: 22 Nov 2011)


Seriously, stop trolling. We get it, you love iOS. No need to continue commenting without ever adding anything of substance. You grow up.

posted on 02 May 2012, 16:04 3

9. gallitoking (Posts: 4720; Member since: 17 May 2011)


never mention I loved iOs. just showing that he still have choices.. nothing wrong with that.. last time i checked I am entitled to my opinion.. last but not least.. who are you again?...

posted on 02 May 2012, 16:17 3

15. -box- (Posts: 3991; Member since: 04 Jan 2012)


@galittoking That is a good point. I won't shop at Target if they're going to be anti-competitive

posted on 02 May 2012, 16:33 3

20. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


Same here. How would anyone like to shop at a store that limits what you can spend your own hard earned money on simply because an anti competitive monopoly wants to force you to buy only their products?

posted on 02 May 2012, 18:08 2

28. Commentator (Posts: 3709; Member since: 16 Aug 2011)


Fine, don't shop for ANYTHING at a store simply because they don't agree with them because it contradicts your smartphone-philosophy that you've been embracing for the last two years, and apparently base your life choices on. While I don't necessarily agree with Target's decision, I'll still go there to get milk and clothes etc because I realize there's much more to life than imagining that Apple is this huge corporation that wants to steal my freedom of choice.

posted on 02 May 2012, 21:00

35. chadrick0814 (Posts: 209; Member since: 23 Nov 2011)


Until apple releases iMilk and iBread and forces target to stop selling other brands. Exactly where are you willing to draw a line and stand for some principle?

posted on 03 May 2012, 00:17 1

40. Commentator (Posts: 3709; Member since: 16 Aug 2011)


Apple is never going to release iMilk and iBread, so stop with the conspiracy theories about how Apple is trying to take over the world. Apple's brand image focuses entirely on consumer electronics. Coca Cola doesn't make computers, General Motors doesn't make parmesan cheese, and Apple will never make anything but consumer electronics.

I'm not standing up for principle in this situation because it's clearly not warranted. I'm not going to concern myself about which billion-dollar corporation is working with which other billion-dollar corporation to screw over another billion-dollar corporation. This happens all the time between businesses, and they have every right to sell products at their own discretion. People need to stop acting like it's morally unjust that consumers can't get access to superfluous electronic goods. It would be a different story in my mind if Target was cutting out their grocery or pharmacy section because Apple said so. I just don't see how limiting access to a Kindle Fire is morally unacceptable.

posted on 02 May 2012, 16:00 4

6. 14545 (Posts: 1604; Member since: 22 Nov 2011)


They are afraid of people realizing that they sell and overpriced product that you can find though other avenues for more reasonable prices. IOW, kindle. Other than the storage limitations and an hd display, there isn't anything that makes an iOS product stand out over a Kindle.

posted on 02 May 2012, 16:06 2

10. gallitoking (Posts: 4720; Member since: 17 May 2011)


then Adroid fans should not worry right? , if they have a superior product.. why the fuzz then

posted on 02 May 2012, 18:24

29. Commentator (Posts: 3709; Member since: 16 Aug 2011)


Don't forget physical screen-size, front-facing camera, rear-facing camera (as if anybody actually cares about a rear-facing camera on a tablet...), the latest iteration of its respective OS, thickness, and build-materials. Objectively speaking, these are other things that most people consider to be advantages of the iPad.

Edit: I just realized you said "iOS product" instead of "iPad." Since the iPad is the Kindle's most direct competitor, I assumed that's what you meant. Also, the Kindle has a MAJOR advantage in price.

posted on 02 May 2012, 15:58 4

5. Slammer (Posts: 1515; Member since: 03 Jun 2010)


Conflict of interest? This is a retail store that bases its business on offering many different brands of products of many different departments to the consumers. This is a very interesting move on the part of Target. I don't hold stock in what they are claiming.

John B.

posted on 02 May 2012, 22:35

39. djg71087 (Posts: 70; Member since: 10 Oct 2010)


I don't necessarily agree either. However, what's interesting is the Walmart and Costo (other big name retailers) don't carry the K.Fire as well, I mean Amazon is like the Walmart of online retailers, could it possibly be some politics behind the scenes that's not clearly evident @ this point.

posted on 02 May 2012, 16:04 2

8. sid8912 (unregistered)


you spelled amazon wrong

posted on 02 May 2012, 16:10

11. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


maybe the author finds the kindle line AMAZIN'

posted on 02 May 2012, 16:13 3

12. Phoneguy007 (Posts: 218; Member since: 02 Jun 2011)


now thats good ole american business

posted on 02 May 2012, 16:17

14. Phoneguy007 (Posts: 218; Member since: 02 Jun 2011)


thats just business!

posted on 02 May 2012, 16:15 4

13. -box- (Posts: 3991; Member since: 04 Jan 2012)


Guess which store I won't be shopping at anymore...

posted on 02 May 2012, 16:18 5

16. -box- (Posts: 3991; Member since: 04 Jan 2012)


Then again, maybe I could get a good deal on a new Fire if they're going out of inventory...

posted on 02 May 2012, 16:18 3

17. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)


Same, lol.

posted on 02 May 2012, 16:19 2

18. gallitoking (Posts: 4720; Member since: 17 May 2011)


around here surprises me.. no one does have the Kindle or is planning to buy one but here they are bit^&% about it

posted on 02 May 2012, 16:36 2

21. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


I do have a Kindle but what is it to you,anyways? Grow up.

posted on 02 May 2012, 17:05

24. gallitoking (Posts: 4720; Member since: 17 May 2011)


then why are you so concerned, you already have it.. or are you planning to buy another one?.. have the same interest that you have mr... I do grow up believe it or not.. I am a 32 in length..

posted on 02 May 2012, 16:26 2

19. -box- (Posts: 3991; Member since: 04 Jan 2012)


I wonder what the mini store is going to be like.... Walmart, with a counter with just apple stuff and a large logo? Best Buy, with a white wall with the apple logo and a slightly isolated section for apple stuff? or a glass box with a resident "genius"? As much as I can remember, there's not much room in any of the Targets I've been to recently for a separate brand, so they must be getting rid of something more or consolidating product on display. Maybe a smaller TV wall and smaller video game 'cage'?

posted on 02 May 2012, 16:56

23. nb2six (Posts: 298; Member since: 27 Apr 2011)


They are getting rid of a bunch of the photo Departments in many Target locations so that could open up some space in the front of the store. I dont know how apt they would be to do so since that area is so close to the exit doors and would allow for easy swiping of product if by some chance they didnt lock things up.

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