Sony has a new goal: become world's third phone maker after Samsung and Apple by going downmarket
Sony Mobile's head Kunimasa Suzuki is not shy when it comes to dreams for world dominance. He said at a roundtable briefing in Tokyo today that Sony will be looking to surpass the Chinese juggernaut Huawei, and climb to occupy the third place in smartphone volume shipments, from the current fourth.
A pretty bold statement, considering the cheapo Androids that the Chinese sell by the boatload in that populated country of theirs. Moreover, Sony last year mentioned it will focus on a high-end, high-margin handsets more, but that strategy seems to be out of the window now.
The tactic is apparently placed on making affordable handsets for emerging markets, and, something tells us, this shift has come right after Sony decided to start churning out phones with Firefox OS at rock-bottom prices. The annual race is still in its early stages, and anything is possible, so all that is left for us is grab the popcorn and wait to see if Sony can pull it off.