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Sony has a new goal: become world's third phone maker after Samsung and Apple by going downmarket

By Daniel Petrov

Published: Mar 04, 2013, 2:07 AM

Android Sony

Sony has a new goal: become world's third phone maker after Samsung and Apple by going downmarket

Sony Mobile's head Kunimasa Suzuki is not shy when it comes to dreams for world dominance. He said at a roundtable briefing in Tokyo today that Sony will be looking to surpass the Chinese juggernaut Huawei, and climb to occupy the third place in smartphone volume shipments, from the current fourth.

A pretty bold statement, considering the cheapo Androids that the Chinese sell by the boatload in that populated country of theirs. Moreover, Sony last year mentioned it will focus on a high-end, high-margin handsets more, but that strategy seems to be out of the window now.

The tactic is apparently placed on making affordable handsets for emerging markets, and, something tells us, this shift has come right after Sony decided to start churning out phones with Firefox OS at rock-bottom prices. The annual race is still in its early stages, and anything is possible, so all that is left for us is grab the popcorn and wait to see if Sony can pull it off.

source: Reuters

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.