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Sony Ericsson with a new slogan and logo

Sony Ericsson with a new slogan and logo

Posted: 03 Sep 2009, 11:30, by PhoneArena Team

Categories: Sony Ericsson Sony Ericsson

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Sony Ericsson announced the XPERIA X2 yesterday, the Xperia Pureness earlier today and just stated they would embark on a new slogan saying "make.believe". It seems the guys at Sony Ericsson didn´t have proper holidays and spent the hot summer toiling on quite a few things and Lenard Hornik, Marketing Director of Sony Ericsson has stated the new commercial catch phrase is of utmost importance for the rebranding efforts of the company.

Visually, the manufacturer will come up seven "liquid identity" logo versions in different colors as well as a brand new "liquid element" that will be visualized as a stream of flowing colors, pouring down from the logo itself.

the "liquid identity" logo of Sony Ericsson

source: Sony Ericsson

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1. artz1986 posted on 20 Oct 2010, 01:43 0 0

I've always thought SE had the best designed logo among the manufacturers...

4. sonisoe posted on 03 Sep 2009, 19:04 0 0

indeed.... in general arguably se creates slightly better hardware designs than even nokia...

2. JC_Agga posted on 03 Sep 2009, 12:40 0 0

@Artz1986, shape wise, SE all the way. Letter wise, hTC all the way.

3. artz1986 posted on 03 Sep 2009, 13:02 0 0

...yea..

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Sony Ericsson with a new slogan and logo

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4 Comments Follow Following

1. artz1986 posted on 20 Oct 2010, 01:43 0 0

4. sonisoe posted on 03 Sep 2009, 19:04 0 0

2. JC_Agga posted on 03 Sep 2009, 12:40 0 0

3. artz1986 posted on 03 Sep 2009, 13:02 0 0

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