30% next year and by 80% by 2017.
As mentioned, Woo is looking to Chinese smartphone manufacturers to replace Apple's business. Meanwhile, Meizu's MX smartphone uses Samsung's Exynos quad-core processor and Lenovo's K860 also has an Exynos processor under the hood. The problem for Samsung is that it is still dependent on sales to Apple and the use of its Exynos line for the Samsung Galaxy S III and other high-end Samsung models.
One area where Samsung might buy its way into is baseband, which works with the radios in a mobile device. Woo said that the company is looking for possible acquisitions in this area and considers it an important area. Qualcomm is the current market leader with 50% market share. Woo adds that Samsung is not interested in trying to crack the desktop or server market controlled by Intel. Woo said, "For the time being, our focus will pretty much be on enhancing our AP offering, especially for high-end mobile devices."
Earlier on Thursday, Samsung introduced its new 8 core Exynos 5 Octa processor. While 4 cores do the heavy lifting, the remaining 4 handle light housekeeping to conserve battery life.