Samsung wants to replace Apple as a customer with upstart Chinese smartphone producers
30% next year and by 80% by 2017.
As mentioned, Woo is looking to Chinese smartphone manufacturers to replace Apple's business. Meanwhile, Meizu's MX smartphone uses Samsung's Exynos quad-core processor and Lenovo's K860 also has an Exynos processor under the hood. The problem for Samsung is that it is still dependent on sales to Apple and the use of its Exynos line for the Samsung Galaxy S III and other high-end Samsung models.
One area where Samsung might buy its way into is baseband, which works with the radios in a mobile device. Woo said that the company is looking for possible acquisitions in this area and considers it an important area. Qualcomm is the current market leader with 50% market share. Woo adds that Samsung is not interested in trying to crack the desktop or server market controlled by Intel. Woo said, "For the time being, our focus will pretty much be on enhancing our AP offering, especially for high-end mobile devices."
Earlier on Thursday, Samsung introduced its new 8 core Exynos 5 Octa processor. While 4 cores do the heavy lifting, the remaining 4 handle light housekeeping to conserve battery life.
4. MeoCao (unregistered) posted on 09 Jan 2013, 23:37 3 1
This is not that easy for SS to pull it off. The problem is the OEMs depend heavily on chip makers for the whole package: chips, modems, software... That's almost half the device or even more.
But SS competes directly with those OEMs and I don't think many of them will be comfortable using SS chips.
The irony is Apple is the manufacturer that can feel secure the most using SS manufactured chips b-c Apple design the chips themselves.
3. gallitoking posted on 09 Jan 2013, 23:12 4 3
I love Exynos... On my iphone... Thats all l am going to say
7. networkdood posted on 10 Jan 2013, 10:17 0 0
if you place that processor in a high powered Android phone, you may not like it, but glad to hear it...
6. tmcr7 posted on 10 Jan 2013, 00:24 4 0
With Samsung chips, Chinese products will improve in quality, killing the iPhone in China using an inferior processor.
8. networkdood posted on 10 Jan 2013, 10:18 0 0
so, it will improve its quality by using an inferior processor? Yep, that makes sense ...
9. networkdood posted on 10 Jan 2013, 10:20 0 0
Well, this situation is all APPLE's fault. Did any of you really expect Samsung to continue doing business with a company who is suing them for things like having a rectangular phone?
10. CreeDiddy posted on 10 Jan 2013, 12:01 0 0
You need to go back in time to the Galaxy S with TouchWiz. There were similarities to the icons, etc...There is no denying that. Samsung was smart to move away from the interface of iOS. Functionality was different b/c of Android 2.1-2.3 than iOS, but their was influence of the iPhone. You don't say that now b/c of the Galaxy S3 success, but lawsuits are filed months prior to the hearing, in which 2012 was a big win for Apple.