Samsung invites developers to code specifically for its devices, opens registration to first own conference
Samsung will hold some 40 sessions showing ways for developers to connect to its ecosystem, bake in support for Samsung services like the enterprise suite Knox or messaging platforms like ChatON.
Could Samsung try to focus developers' attention away from Android and towards its own ecosystem?
The developer conference was originally announced in July, but the dates for it are only published now. Registration costs $299 and opens access to keynotes, sessions and a developer event.
1. chunk1x (Posts: 222; Member since: 25 Jun 2011)
Hope that one of the codes are for prevent their phones from exploding. :D
4. PunyPoop (Posts: 506; Member since: 18 Jan 2013)
WOAH PA Why did you remove the Samsung Note 3 "without Optical Image Stabilization"??
6. chunk1x (Posts: 222; Member since: 25 Jun 2011)
They stole the story from GSM Arena or something.
10. Chris.P (Posts: 111; Member since: 27 Jun 2013)
25. rusticguy (Posts: 2696; Member since: 11 Aug 2012)
It is there ... this one i think.
13. HansGoneInsane (Posts: 201; Member since: 09 Aug 2013)
Samsung is digging its own grave. If Samsung really thinks that they can mess with giants like Google, they really gone insane! Samsung's core competence is to copy successful hardware but certainly not to develop software. Google's, Microsoft's and Apple's software eco-system are so far advanced that Samsung's software will be crushed like a bug. Samsung will have to accept that they are just one hardware maker among many others in the Android world.
14. donfem (Posts: 386; Member since: 30 Mar 2011)
Your opinion I guess. The entire post is devoid of any reasoning.
18. HansGoneInsane (Posts: 201; Member since: 09 Aug 2013)
Nope. I gave two reasons:
1. Samsung's core competence lays in hardware making, not software making
2. There are already 3 big players with great software eco-systems out there. ---> What extra value could Samsung offer its customers which is not already covered by another player?
---> Samsung could try to offer another combination of advantages that distinguish it from the other mayor players, but I don't see another combination that would create more value than there is already.
24. rusticguy (Posts: 2696; Member since: 11 Aug 2012)
Do you know one thing? Money is best Manager. They have the money at least as of now. So like any other business desirous of growing will diversify and venture into areas which may not have been their forte in the past but that doesn't necessarily mean that it will be in future too.
... never imagine/dream about future with present in view. If everyone did so then "3D printing" wouldn't be touted as next trillion dollar industry :)
Money is Best Manager ...
26. Commentator (Posts: 1866; Member since: 16 Aug 2011)
How did that work out for RIM/BlackBerry?
35. rusticguy (Posts: 2696; Member since: 11 Aug 2012)
Wrong sense of timing failed them i guess.
Case of "Bad at TIME Management".
28. HansGoneInsane (Posts: 201; Member since: 09 Aug 2013)
Apple, Google and Microsoft have much more money than Samsung. Especially Microsoft has been one of the richest companies out there for decades but despite their money, they lost business to Linux, Google and Apple. Apple had only few money but became one of the most successful companies of the world with iPod and iPhone. Its not so much about the money but money surely does help :).
34. Shatter (Posts: 1635; Member since: 29 May 2013)
Google doesn't have to let Samsung use Android. If they try turning into Apple Google will just give them the boot and let them use Tizen.
3. fouadqr (Posts: 119; Member since: 21 Nov 2012)
Android without samsung like WP without nokia ...
12. Reluctant_Human (Posts: 656; Member since: 28 Jun 2012)
I think it's quite the opposite. Samsung without Android is like like WP without Nokia. They are setting themselves up for a big wake up call.
22. Googler (Posts: 813; Member since: 10 Jun 2013)
Sony, HTC, LG, and others will take that slice of the pie without hesitation.
27. Commentator (Posts: 1866; Member since: 16 Aug 2011)
A story I remember from a marketing class:
Once upon a time, Wal-Mart says to Coca Cola:
"Hey, we don't like you guys delivering your product to our stores in big, Coke-branded semi-trucks. Instead, you'll be delivering your product to our stores in big, Wal-Mart-branded semi-trucks, okay?"
Coca Cola responds: "...You're joking right? Well, if that's the case, then we'll stop selling our product at Wal-Mart altogether."
Question: Who won the argument?
More pertinently, who is Wal-Mart and who is Coke in this situation?
33. Commentator (Posts: 1866; Member since: 16 Aug 2011)
For the record, Coke won the argument:
people don't go to Wal-Mart for the sake of going to Wal-Mart; they go to Wal-Mart to buy Coke.
To that extent, I see Samsung as Wal-Mart and Google as Coke: people buy smartphones to make use of services. In particular, people buy Android smartphones to make use of Google services.
I understand Samsung want to differentiate itself from other manufacturers, but people buying Samsung phones for their software is like people going to Wal-Mart to buy Wal-Mart branded "Generic-Cola." That's why Samsung would be insane to cut ties with Google at this point: Samsung didn't make Google/Android what it is today, Google/Android made Samsung.
5. Tsepz_GP (Posts: 567; Member since: 12 Apr 2012)
Very nice :)
Samsung are ensuring their future is secure with this one, getting developers on your side is very crucial.
9. SlimSoulja86 (Posts: 639; Member since: 03 Nov 2011)
So which part of GP do u call home? And Tsepz is short for Tsepo right?
37. Tsepz_GP (Posts: 567; Member since: 12 Apr 2012)
Yep, it's short for Tsepo. I'm in Fourways, yourself?
7. livyatan (Posts: 292; Member since: 19 Jun 2013)
Android without Samsung - 110 million devices last quarter.
It's NOTHING like Nokia-Microsoft situation.
Samsung shipped around 70 million, while the total was around 180 million.
16. boosook (Posts: 604; Member since: 19 Nov 2012)
Are you sure? I wouldn't be so sure. There are alternatives. Recall that, compared to the average smartphone users, Samsung fanboys and "spec addicts" that spend their time running Antutu instead of really using the phone are only a small part, a very small one. The vast majority of users buy Samsung not because they like Samsung or are fans of the brand, but simply because they are advised to do so and they recognize the brand, because it is widespread. This happens because most users simply want "something that works" and to achieve this result they choose a brand they trust or they see advertised or that they see other people (their friends, their relatives...) use.
This holds as long as their brand delivers what they need. And how does Samsung deliver what they need? Through Android. Android is mature, complex, the result of years of work by Google. A level that Samsung would take years to achieve.
If Samsung dropped Android, users would simply move. Some would get an iphone, some would get a WP, most of them would get another brand like Moto, Sony, HTC and so on.
Samsung needs Android as much as Google needs Samsung.
20. HansGoneInsane (Posts: 201; Member since: 09 Aug 2013)
I agree in general. What I disagree with is that Android needs Samsung. Maybe this is the case right now. In two years Android won't need Samsung as much as Samsung will need Android. The reason for this is that other hardware makers like Huawei, HTC or Sony can make equally good smartphones. Samsung knows that and tries to bound customers to it by introducing its own OS. But this strategy is doomed to fail because only a few of Linux-Geeks want Tizen and the already existing OSs are in a too strong position. My suggestion for Samsung: Accept that playing the media-hyped role of being Nr. 1 iPhone hunter is over. Don't waste resources but rather focus on making better hardware (maybe invent something cool).
29. pokharkarsaga (Posts: 336; Member since: 23 Feb 2012)
This is the news that says Samsung needs Android but not its play store.Actually more Developers will be more attracted towards Samsung as it is a hardware+software company like Apple.
Better early than late.
8. livyatan (Posts: 292; Member since: 19 Jun 2013)
Actually, going szrictly by numbers of devices shipped, Android without Samsung is bigger than Samsung, Apple and Nokia COMBINED
11. tmcr7 (Posts: 131; Member since: 02 Nov 2011)
What device should they develop programs for? Samsung releases hundreds of models of the Galaxy line.
15. boosook (Posts: 604; Member since: 19 Nov 2012)
Of course, I hope Samsung's plans will fail miserably.
30. pokharkarsaga (Posts: 336; Member since: 23 Feb 2012)
Samsung has made Android big.Look at the Galaxy Note & galaxy S series
19. SlimSoulja86 (Posts: 639; Member since: 03 Nov 2011)
Sometimes I just wonder if people that read these article are stupid or just ignorant fanboys. In my humble opinion, I think Samsung does have certain software features with hardware like the S-Pen, S4's air view, which sets them apart from others. This developer conference could just be so developers can make apps that uses some of Samsung's best features, bn software or hardware. Why is it that some stupid people just jump into conclusion that Samsung wants to leave Android or compete with it. Samsung its a company with hired researchers, they don't just wake up in the morning and decide to do something. I'm pretty sure that they do research before deciding on something.
And maybe to promote their upcoming OS. But I really doubt that they will leave Android just like that.
So please good people, stop this nagging thing that Samsung will leave Android. Only an idiot will think so. This is a big company, they don't own Android market by bn lucky.
21. HansGoneInsane (Posts: 201; Member since: 09 Aug 2013)
I don't think Samsung will leave Android. They need it! But I think that Samsung will try to compete with Android by setting up their own OS Tizen. You can check on wikipedia what they are doing.http://en.wikipedia.org/wiki/T
No question that Samsung will bring that to market and therewith try to compete with Android.
23. Googler (Posts: 813; Member since: 10 Jun 2013)
I don't see them leaving Android anytime soon but they have been advised many times to have their own OS as an alternative option. That I can see happening more than any of the other conspiracies.
31. Commentator (Posts: 1866; Member since: 16 Aug 2011)
Anyone who needs to describe their opinion as humble doesn't come off as very humble. It doesn't help when you decry people as stupid and idiots several times either.
I agree with what you say though, Samsung is most likely doing this to enhance their standing as the premier Android manufacturer. All this talk about Samsung "leaving Android" seems ridiculous.
32. bigstrudel (Posts: 392; Member since: 20 Aug 2012)
Sounds like its time for Google to make Android closed source.
36. rusticguy (Posts: 2696; Member since: 11 Aug 2012)
It is the most closed open source project :)
38. MorePhonesThanNeeded (Posts: 612; Member since: 23 Oct 2011)
Samsung is well within their right to out their own OS and push it. Free Market baby! Doubt they will drop android considering Android is google and google is services that just freaking work and now seamlessly more than ever. So they aren't going to ditch Google, but it will open up more of a reason for Google to really pull Motorola closer and exert more influence over Motorolas hardware direction. All is well in love and war, free market baby.