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Reports say that BlackBerry will halt sales in Japan

Posted: , by Alan F.

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Reports say that BlackBerry will halt sales in Japan
Japanese BlackBerry fans will be stuck with the previous generation models

Japanese BlackBerry fans will be stuck with the previous generation models

The Nikkei news agency is reporting that because BlackBerry cannot justify the expense of converting its new BlackBerry 10 OS into the Japanese language, the resurgent company is pulling out of Japan and will no longer sell its phones in the country. BlackBerry is smashing company records with strong sales of the BlackBerry Z10 all-touch phone, which has launched in the U.K. and Canada. But with just a .3% share of the smartphone market in Japan, the company would spend more money than it would receive if it converted the OS. Things might have been decided differently had BlackBerry continued to own the 5% of the Japanese market that it once had.

Those smartphone owners in Japan who already own a BlackBerry model will still continue to receive support from the company. But it looks like the new BlackBerry 10 will not be available in the country. Japanese users will remain stuck with the BlackBerry 7 OS that is available on the previous generation models like the BlackBerry Bold 9900.

source: Reuters

14 Comments
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posted on 07 Feb 2013, 14:36

1. downphoenix (Posts: 2285; Member since: 19 Jun 2010)


kind of a bummer but it makes sense. Same thing happened to Microsoft with the 360, they stopped having new systems for it in Japan due to the poor sales, about 1/10th what the PS3 sells there.

posted on 07 Feb 2013, 15:30 4

2. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


I think they should spend the money and invest in japan due to its large population! Things could turn good for them in the long run if the z10 starts to sell well over there.....just my opinion tho

posted on 07 Feb 2013, 20:15

10. g2a5b0e (Posts: 2116; Member since: 08 Jun 2012)


It doesn't happen often, but I actually agree with you on this. Japan has the tenth largest population in the world. The country is also a technological forerunner/giant. Bad move to shun them. Spend the money to support them. If BlackBerry 10 succeeds, it'll more than likely be worth it.

posted on 07 Feb 2013, 20:52 2

11. bb.dea.ttthhh (Posts: 3; Member since: 07 Feb 2013)


THE REAL reason for this because.
BB know Japanese were smart and NOT interested in BB10 at all.
It's the same as in Chinese Market (HK, Singapore, Taiwan, Macao, China). BB10 won't support it either because non of them will be interested. In this market only 0.01 percent use BB

Good job on finding the truth!!!

posted on 07 Feb 2013, 22:47

12. g2a5b0e (Posts: 2116; Member since: 08 Jun 2012)


I could be wrong, though. I just read an article on CNET that says that Symbian & Blackberry have a combined less than .5% market share in Japan right now. That's way less than Blackberry still has in most markets. I guess if the Japanese never embraced it in the first place, then maybe this time will be no different. Hard to say...there are some things you will never know unless you try.

posted on 07 Feb 2013, 15:45 2

3. scsa852k (Posts: 277; Member since: 16 Oct 2012)


BB has a very small room to fail with BB10.
And I guess they won't take too much risk of releasing a device that only 0.3% of smartphone users prefer in that market.
Focusing on Europe and North America is the only way for BB to revive.

posted on 07 Feb 2013, 16:15 3

6. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


sounds about right but a good question is, ......is japan anticipating this device? if so then maybe they should reconsider not investing in them...... jus sayin

posted on 07 Feb 2013, 15:50

4. belovedson (Posts: 832; Member since: 30 Nov 2010)


You guys don't know what your talking about. Blackberry will focus the market where it is most successful and plan where to go next. I predict Europe, America's, se Asia.

If the market growth is strong then they can work out the other countries

posted on 07 Feb 2013, 15:55 1

5. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


India they are at #3 still.

posted on 07 Feb 2013, 17:15 5

7. BillyG (Posts: 305; Member since: 24 Sep 2012)


right... keep on dreaming. the only place bb could sell : indonesia, india, canada, other than that, almost nada..

posted on 07 Feb 2013, 19:25

8. corporateJP (Posts: 1548; Member since: 28 Nov 2009)


BB...FTL.

What's new?

posted on 07 Feb 2013, 19:43

9. harimura (Posts: 10; Member since: 14 Jun 2011)


BB is carried by Docomo in Japan and they are arguably worse than what I've heard about Verizon when it comes to demands put on manufacturers AND they don't really promote BB. It's in the back of the catalog and tucked away in a corner of the store.

Docomo seem to like to think they invented the cell phone and in that sense, BB goes against everything for them.

I think it is not just language but the demands put on them by Docomo just don't make it worth it.

posted on 08 Feb 2013, 03:29 1

13. Altair (Posts: 319; Member since: 02 Feb 2012)


RIM = RIP
Blackberry = death bells are already moving

#switch Lumia

posted on 08 Feb 2013, 14:52

14. downphoenix (Posts: 2285; Member since: 19 Jun 2010)


given that WP phones barely sold more than 1/3rd of what Blackberry phoens sold last quarter, and that's with the fact that said phones are over a year old now, I think Blackberry still has a way to fall before #switchlumia is actually relevent.

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