The phoney fans were told to tell the press that they attended the event because they were Samsung fans or because they were interested in Sammy's new phones. Yet, half of the people at the event were taking pictures of the Galaxy S6 and Galaxy S6 edge with an Apple iPhone. One attendee said that she answered an ad on WeChat, an IM app in China. She earned the equivalent of $8.14 USD for staying more than 15 minutes at the media event. Every hired person had to post their picture, name and phone number on WeChat. They also had to "like" the Samsung Galaxy Baidu page.
Samsung might feel pressured to rebuild its market share in the country. The iPhone earned a market share of 27.6% in China between December and February, according to Kantar Worldpanel. The most popular phones in China during that time period were the Apple iPhone 6 (with a 10.2% market share) followed by the Xiaomi Redmi and the Apple iPhone 6 Plus.
Thanks for the tip!