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Report: SMS messaging on the decline, replaced by messages sent via Facebook

Posted: , by Alan F.

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Report: SMS messaging on the decline, replaced by messages sent via Facebook
"Many operators are seeing an increasing number of customers moving their SMS traffic over to Facebook, resulting in their SMS cash cow getting thinner and thinner."-Strand Consult
A report issued Friday by telecommunications consulting firm Strand Consult, says that based on the amount of minutes that smartphone users are spending on Facebook, they are sending out more messages via the social network site than they are via texting. In its report, Strand Consult says that it is seeing this trend in countries like Denmark and Norway where fewer text messages are being sent out by customers of mobile carriers who instead are spending more time on Facebook. Still, this seems to be a global trend. The report says that about 425 million people around the world access Facebook on a mobile device and, "Measured in minutes of use, Facebook probably transports more mobile traffic, number of messages and time spent online than the world's largest operator."

The trend toward sending out fewer texts has been seen in other reports dealing with other countries. Cell phone users in the Philippines, which is one of the top texting countries, averaged 400 texts a month last year which was down from the average of 660 monthly texts sent in 2010. That report was released by independent mobile analyst Chetan Sharma who said the increasing use of Internet messaging services like Skype, iMessage and Google Voice was the reason for the declining use of text messaging in the country. Based on figures we told you about in March, it would seem that U.S. teenagers are immune to this new trend. A report from Pew Research Center showed that the average U.S. teen was sending 60 texts a day, up from 50 in 2009. That figure was based on a survey of 799 teenagers aged 12 to 17.

The global trend is turning toward sending fewer texts

The global trend is turning toward sending fewer texts

Using Denmark as an example, Strand Consult writes in its report that carriers can still keep their SMS revenue even though such messages are giving way to Facebook. Denmark carriers charge its customers a flat rate of  3 EUR to 6 EUR a month for text messaging as part of the monthly data subscription. Since the charge folds right into the monthly invoice, the carrier continues to receive the same revenue it has in the past even though many are sending fewer SMS messages. Mobile customers in the country are blinded by the flat rate and the report says that they never question whether they actually need the SMS package and assume that such messaging is free. While in Denmark consumers continue to pay the same amount of money for SMS service, they are actually using it less and using Facebook more for messaging. Perhaps that is the basis for the famous statement that "something is rotten in the state of Denmark."

source: StrandConsult, NYTimes via Texually.org

6 Comments
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posted on 14 May 2012, 11:22 2

1. tward291 (Posts: 559; Member since: 14 Feb 2012)


to me there is no point in text you have viber facebook, twiiter, and email which are all free so why pay any amount for text

posted on 14 May 2012, 12:06 2

2. networkdood (Posts: 6282; Member since: 31 Mar 2010)


textplus+

posted on 14 May 2012, 12:08

3. networkdood (Posts: 6282; Member since: 31 Mar 2010)


There are a ton of apps out there that can be used to text back and forth - iMessage for iphone, RIM messenger, Yahoo IM app, etc. It is not only because of Facebook.

posted on 14 May 2012, 12:11

4. kainy (Posts: 165; Member since: 10 Aug 2011)


Well the funny thing is that I send texts constantly and my plan supports 2000 free text messages, but nevertheless I use my WP device and chat with my friends via the build in Facebook chat... :) Some of my friedns jumped to WP too... so there is no problem, and for work I use lync and e-mails of course :D

posted on 14 May 2012, 12:21

5. WakaFlakaD (Posts: 367; Member since: 30 Apr 2011)


That means unlimited data plan will get cheaper because consumers don't need it as much as we used to be

posted on 14 May 2012, 16:38

6. InspectorGadget80 (Posts: 6603; Member since: 26 Mar 2011)


Most of these are used by TEENS or FB FANATICS. I'll be piss if carriers started to take away our unlimited text like they did with our unlimited data. I'm not adtictive to FB like half of my friends or relatives. It's completely non sense. I mostly text more. Plus more people talk bout how bad their lives r or something stupid

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