x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Nokia still holds the top spot in phone sales, bada ahead of Microsoft's Windows platforms in Q2

Nokia still holds the top spot in phone sales, bada ahead of Microsoft's Windows platforms in Q2

Nokia still holds the top spot in phone sales, bada ahead of Microsoft's Windows platforms in Q2
Nokia has entered a downward spiral in the last few quarters, but despite its quickly deprecating market share, the Finnish cell phone maker is still number one in total cell phone sales, according to a Gartner report based on end-users sales rather than units shipped by phone makers for Q2 2011. With a total of 97.87 million units sold in the quarter, Espoo occupies 22.8% of the market. 

When it comes to smartphone sales only, Gartner's stats show that despite the fact that Apple dethroned Nokia as the top smartphone maker in terms of shipments, the Finns managed to sell more Symbian devices by slashing prices of older models.

The report however confirms the general decline in Nokia sales. To better illustrate the scale of Nokia's downfall come the 111.5 million phones the Finns sold in the same period last year, slipping by the whopping 13 million units.

"Even if Nokia launches a device by the end of the year, we don't expect a turnaround for this platform until second half of 2012," principal analyst at Gartner Roberta Cozza said.

Overall phone sales also declined by 4.4% in comparison to last quarter, mostly due to the aftermath of the tragic earthquake in Japan, but year on year sales jumped from nearly 368 million in the second trimester last year to 428.66 million this in Q2 2011. 

And this means that competition is not sleeping – runner-up Samsung will soon be literally breathing in Nokia's neck as it sold 69.8 million phones, now only some 28 million handsets behind. LG ranked third overall selling 24.4 million, followed by galloping Apple, which Gartner says sold 19.6 million devices.

But while those are the casual suspects in the industry, what used to be marginal Asian companies are picking up pace lately. Chinese ZTE jumped to the fifth place in overall phone sales last year and it's still there with some 13.1 million phones sold. That might not look like much, but it's nearly double the sales ZTE registered in the same period last year. 

HTC, which focuses on Android and Windows Phone smartphones, ranks sixth and might soon outpace RIM. Shenzhen-based Huawei is also gearing up and might soon challenge Motorola, which is just ahead of it. The “others” section also grew in scale, now accounting for 35.8% of total sales.

Nokia still holds the top spot in phone sales, bada ahead of Microsoft's Windows platforms in Q2

The vendor wars however don't quite grasp the whole picture. Smartphones' mushrooming growth shifts the focus to platforms where Android is king. With over 550,000 daily activations, it conquered 43.4% of the OS market in Q2, a stunning growth compared to its 17.2% in the same period last year. Symbian was second with 22.1% of the market, while iOS captured the third place.

However, it's Microsoft's platforms (including the old Windows Mobile and Windows Phone 7) lukewarm sales that might be discouraging for the Nokia-Microsoft collaboration. The platform dropped behind bada, which now took over as the fifth largest mobile OS. We wouldn't conclude anything yet though - Windows Phone Mango is coming up this fall and that's when we expect to see Microsoft's PR machine to start churning and sales to follow.

Nokia still holds the top spot in phone sales, bada ahead of Microsoft's Windows platforms in Q2
Nokia's decline has triggered a big shift in the industry, but can you see the big winner or loser in the long-term? Don't hesitate to share your opinions in the comments below.

source: Gartner via mocoNews

24 Comments
  • Options
    Close




posted on 11 Aug 2011, 09:06 8

1. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


Nokia still has many chances to survive and even if the new strategic fails they can go for android and make a come back like Motorla. But I really hope the Nokia/Wp7 strategic succeed.

posted on 11 Aug 2011, 09:35

5. kg4icg (Posts: 69; Member since: 18 May 2008)


I hate to tell you this but Motorola missed for the quarter with just Android. Solutions which is the Radio and data division was the side of Moto that was profitable.

posted on 11 Aug 2011, 09:12 3

2. ryq (unregistered)


finally some good news for nokia, sort of. if windows phone fail, elop can say bye bye!

posted on 11 Aug 2011, 17:32

15. rex1213 (Posts: 77; Member since: 29 Jul 2011)


Agreed. Probably the reason why Nokia's Board of Directors still didn't fire Elop after a lot of obvious management failures is because, they still want to see the outcome of the WP7 strategy. If it fails, then let's all bid farewell to the costly trojan horse.

posted on 11 Aug 2011, 09:21 1

3. snowgator (Posts: 3307; Member since: 19 Jan 2011)


Windows 7 was in so few markets this past year, it's numbers are almost a mulligan. 2010 was just a soft start-up, as I heard another poster refer to it. 2011 was just the ramp up. With Nokia, Toshiba, Huawei, HTC, LG, and Samsung on deck for Q4 and 2012, there is pressure on to perform very well right out of the gate for Mango, as well there should be. New features+ new apps+more availability = better sales.

Other than that, RIM is lower than I thought was, and truthfully so was iOS. Though with new devices out, both companies Q4 figures should be a lot different.

posted on 11 Aug 2011, 11:12

9. bluechrism (unregistered)


Agreed on windows phone. I think MAS realised they needed to get something else, even though it was halfbaked. Mango feels like version windows phone 1.0 and it will be the success of failur of this (combined with Nokia's involvement coming) that will determine if Windows Phone is successful in the long term. By this time next year we will be getting a clearer picture, and 2 years time, Windws phone will be fully in or fully on it's way out.

posted on 11 Aug 2011, 09:22

4. jthiagesan (Posts: 104; Member since: 20 Apr 2011)


i wish i could have android in N8

posted on 11 Aug 2011, 09:36 2

6. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


@jthiagesan: Try using SPB mobile shell with HTC sense. You can download it from N8fanclub.com and just follow the instructions. Also remeber before installing SPB mobile shell delete 2 of the 3 homescreens and take out all the widgets to save Ram space.

posted on 11 Aug 2011, 10:56

7. sinple (unregistered)


its not the appearance that matters, its the applications.......

posted on 11 Aug 2011, 11:10 2

8. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


Well my friend has a motorola droid x with a bunch of apps and I have most of tho apps that he has on My N8, at least the most important ones, and I forgot to mention that my N8 runs faster and smoother than his droid x.

posted on 11 Aug 2011, 11:15 1

10. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


Well my friend has a motorola droid x with a bunch of apps and I have most of those apps that he has on My N8, at least the most important ones, and I forgot to mention that my N8 runs faster and smoother than his droid x.

posted on 11 Aug 2011, 12:10 4

11. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


Just as i said, bada is the number 5 OS in the world outselling WP7 and Winmo

posted on 12 Aug 2011, 00:02

20. Dj21o (Posts: 437; Member since: 19 May 2011)


Bada sold 2,055.8 units in 1 quarter. Now I'm not an expert in phone sales, but that is beyond terrible. At least Microsoft is getting money from their patents, and the sales of WP7 are low simply because everyone wants to wait for the Mango devices in the Fall. IMO, I think sales will be: Android (1st), iOS (2nd) and WP7 (3rd). The salesmen all over the US are favoring Android because of various reasons, iOS fans will always be iOS fans (for the most part) and WP7 just isn't getting through with advertising. And if it weren't for you, I would not even know what a Bada phone is lmao.

posted on 12 Aug 2011, 01:47

21. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


If you think of it like this. Microsoft has spent over 400 million $ on marketing, and they have sold less than bada.
In 2011 Samsung has so far only released 1 bada phone on the market, and that is a low end phone. I have also not seen Samsung market bada anything this year. So for not having marketed bada this year and only to have come with 1 low end device, i think 2 million sales the second quarter is quiet good.

I believe that now that bada 2.0.1 is comin in september, Samsung will market it more and release the Wave 3 which will be a high end phone with really good specifications. So i believe bada will sell lots more in the last quarter this year.

posted on 11 Aug 2011, 16:18

12. Bada San (unregistered)


Bada...
Highest expectations of all the new systems (WP7, Symbian^3) and also the most mature one.
Wining almost 2% of the market in just three monts.
Shipped on board of high tech devices...
And then left to... Exactly what was Samsung's thought? They left bada to...?
Now that the bada 2.0 has arrived (its beta, at least), we can see that they are up to something.
Samsung might as well close its bada department unless they launch another high tech device. 4" amoled, more on-board GB and a 1GHz processor (to let the phone survive the day on one charge)
Bada is targeting those to smart for iOS and those willing something a bit more closed than Android.
If Samsung does not get it right, this segment of the market will be taken by a iPhone nano or whatever they are going to call it.

posted on 12 Aug 2011, 01:50

22. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


Hmm, i believe the Wave 3 (probably coming this autumn) with bada 2.0 and some really good specifiactions.

If Samsung does not do that (which i'm sure they will) i don't really know what they are thinking.

posted on 11 Aug 2011, 16:21

13. wassup (Posts: 565; Member since: 23 Jun 2011)


apple's version of dual core-
http://www.photoblip.com/images/596/b54a22613f5b2248e123737794de29ef.jpg

it just goes to show you, Nokia and Samsung are better than Apple, enough of iB1tchism.

posted on 11 Aug 2011, 18:08 1

16. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


What's the point of this comment?

posted on 11 Aug 2011, 16:51

14. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


"runner-up Samsung will soon be literally breathing in Nokia's neck as it sold 69.8 million phones, now only some 28 million handsets behind. LG ranked third overall selling 24.4 million, followed by galloping Apple, which Gartner says sold 19.6 million devices." whats that we read???Apple in 4th place and its advertised as the best (1st place), thats we isheep butchers call bullSh*t.

posted on 11 Aug 2011, 18:10

18. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


They're first place in smartphone sales. You'd have to be intelligent to read through those articles and understand them.

posted on 11 Aug 2011, 18:09

17. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I think Nokia and Windows is a winning combination. I see them taking a lot of market share from android.

posted on 11 Aug 2011, 19:47 1

19. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Just android? iOS will suffer as well.
Both WP7 and iOS cater to the simpler people, myself included. I'm using android right now but I can't f*cking stand it!! I won't use any iOS product because I don't like Apple as a company and they'll never see a dime from my pocket.

posted on 12 Aug 2011, 03:36

23. citizenx (unregistered)


Nokia is not dying a natural death. Elop is killing it!

posted on 14 Aug 2011, 03:12

24. Alex664 (Posts: 1; Member since: 14 Aug 2011)


Shame on u microsoft..

Want to comment? Please login or register.

Latest stories