Nokia Asha 501 now official – fun, colorful, smarter than any Asha to date
New Delhi, India and Espoo, Finland - Nokia today unveiled the first of a new family of Asha smartphones with the introduction of the Nokia Asha 501. The handset pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface. The Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive. The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.
Standout design, innovative user interfaceNokia Asha 501 Color Range
The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single 'back' button. The compact new Asha weighs only 98 grams, for the ultimate portability.
The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.
Smarter and more personal Internet experiences
The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.
"Nokia has surpassed expectations of what's achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers," said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics. "This is a welcome addition to the market and a refreshing option for consumers looking to upgrade from feature phones."
Asha platform for next-generation family of devices
The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days*. The Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia's investments in Smarterphone, a company which Nokia acquired in 2012.
The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices. Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia's unparalleled operator billing network.
Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.
The HERE experience, based on Nokia's leading location-based platform, will also be available as a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
"The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization," said Timo Toikkanen, executive vice president, Mobile Phones, Nokia. "The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price."
Facebook and global operators to support Nokia Asha 501 with free data plans
The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide.
"We are very happy to offer the new Nokia Asha 501 through our subsidiaries in the continent. We are certain that this innovative device will follow the successful footprint of the Nokia Asha family, combining affordability with the best communication and Internet browsing capabilities," said Marco Quatorze, Value Added Services Director for America Movil.
A leading operator in the Asia-Pacific region, Telkomsel is also supporting the arrival of the new Nokia Asha. "The Nokia Asha 501 will help us to boost the mobile Internet in Indonesia. It is powered by innovations like the Nokia Xpress Browser, based on a very efficient data consumption technology which allow us to offer best data plan tariff for people," said Alistair Johnston, Chief Marketing Officer (CMO) of Telkomsel. "We have a billing agreement with Nokia that supports the creation of local applications absolutely relevant to Indonesian consumers."
The popularity of the Nokia Asha family has also prompted innovative approaches to bundled mobile services. Nokia, Facebook and mobile network operator Airtel announced they have joined forces to offer data-free access to the standalone Facebook app, as well as the mobile site m.facebook.com. By the end of second quarter, current Airtel subscribers in Africa and India** will be able to enjoy unlimited, data-free access to Facebook from their Nokia Asha 501 for a limited period of time.
Commenting on the partnership, Andre Beyers, Chief Marketing Officer for Airtel Africa, said: "The collaboration with Nokia is in line with our strategy of enabling people to access data in Africa as we seek to bridge the digital divide across the continent. We're already witnessing tremendous growth in data use across the 17 countries where we operate. The provision of free Facebook access is an excellent proposition to the millions of Airtel consumers. We are extremely delighted to partner with Nokia to give our consumers an even better mobile experience."
Telkomsel will provide a specific Nokia Telkomsel Asha data plan that offers up to 500 MB of data use and includes 60 minutes of calls and 60 SMS. The company will also provide a one month free data plan to consumers using Nokia Asha 501 that can be used for all mobile Internet activities including access to Facebook or downloading apps.
"This bundle is a great way to discover Facebook on your Nokia Asha and enjoy the experience for longer without worrying about data charges," said Vaughn Smith, VP mobile partnerships, Facebook. "Working in close partnership with Nokia and global operators made this offer possible and we're excited to help connect the world on Facebook."
MTN, a leading operator across Africa, said it will also offer the Nokia Asha 501 and ease access to Facebook. "We are excited to support this initiative with Facebook in Nigeria and Zambia and we are looking forward to expand it to other markets," says Pieter Verkade, group chief commercial officer at MTN.
Product specifications and availability
The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:
- Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
- Camera: 3.2 MP
- Single SIM standby time: up to 48 days***
- Dual SIM standby time: up to 26 days***
- Talk time: up to 17 hours
- Additional memory of 4GB (card included in box), expandable up to 32GB
- Forty free EA Games worth €75 downloadable from Nokia Store
- Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
- Suggested pricing is 99 USD before taxes and subsidies.
1. microsoftnokiawin (Posts: 651; Member since: 30 Mar 2012)
it's MeeGOesque lol
and will sell like hot cakes in the low end market better than any low end android and actually offers value
26. tusshharish (Posts: 317; Member since: 23 Oct 2012)
i like fastlane and design most............good job nokia........ :-)
33. Timmehor (Posts: 598; Member since: 09 Mar 2013)
Yeah, just the word branding "fastlane" sounds so cool.
2. Timmehor (Posts: 598; Member since: 09 Mar 2013)
What an awesome low priced phone, so much sexiness, Meego?, fun, colourful and will be a hit in the 3rd world markets! Pure genius Nokia!
3. jsdechavez (Posts: 651; Member since: 20 Jul 2012)
At the entry-level, this does better than any entry-level droid. Good job Nokia.
42. boosook (Posts: 611; Member since: 19 Nov 2012)
Are you sure? At the same price I can get a droid with 3G connectivity (come on, a smartphone with no 3G in 2013?), GPS (a smartphone without GPS?) and compass, which are standard in every droid.
What's more, I can get a droid with better screen resolution (320x480 vs. 240x320), higher screen size, more ram and access to every Android application on the Play store.
IMHO this phone is a joke.
45. grapeseed87 (Posts: 84; Member since: 13 Mar 2013)
IMHO you have yet to know about the rest of the world, where the 1/3 of the population lives on less than $2 a day with no proper IT infrastructure to speak of. These cheap albeit durable (Nokia is the go to phone) allow more people to enter the contemporary technology market and experience information and data even if it is at a slow rate. NOT every country in the world uses GPS, 3G, Wi-fi/Wi-Max, etc. everywhere. For most they just want the calling capability, texting (optional), FM (for news and some music), calculator, etc. Basic stuff.
58. Altair (Posts: 254; Member since: 02 Feb 2012)
If something here is a joke. It is you little android troll. Find us android device with better stats and 3G and show us how it works. If you cant, please go away.
64. TieuLaLa (Posts: 5; Member since: 09 May 2013)
Nokia make phone for everybody guy, not for u only.
Keep the world connected.
37. joesseth (Posts: 54; Member since: 18 Dec 2012)
it's $99, actually. Excluding taxes and some sh*t.
5. thunderising (Posts: 225; Member since: 25 Nov 2011)
Asha has matured enough. C'mon Nokia make a real 4 inch mid range Asha phone and wow the low end feature phone market with it!
6. rigorimpossible (Posts: 22; Member since: 29 Sep 2011)
Love it. It appear as though it's smarter than a Lumia. Love my Lumia though.
7. madpiyal (Posts: 107; Member since: 11 Feb 2013)
Nokia has brought a really cool device for the masses. I like their effort to bring new goodies into the very lower end of spectrum making the life of normals colourful. No other OEM is as devoted as Nokia to bring technology to the poor. And the new OS(asha platform) is cool I think(successor of Symbian or meego).
21. aditya.k (Posts: 298; Member since: 10 Mar 2013)
You wouldn't buy this if you could afford 3G costs! :D
53. blattlaus (Posts: 51; Member since: 12 Dec 2010)
It's for developing nations where 48 days standby is more important than 3G.
65. MC1123 (Posts: 1210; Member since: 12 Nov 2012)
yeah, but even developing nation wants at least 3G speed!
10. jibraihimi (Posts: 482; Member since: 29 Nov 2011)
Finally, multitasking at S40 at last.......... I think Nokia should also launch 3G variant of this phone.......
11. jibraihimi (Posts: 482; Member since: 29 Nov 2011)
I meant to say 'in S40 at last'......... Why couldn't I see any edit button Phonearena.....???
24. Bappy (Posts: 25; Member since: 29 Oct 2012)
Surprise... It's not s40, it's all new asha (smarterphone) OS 1.0!
12. Sangeet (Posts: 222; Member since: 21 Apr 2012)
And it still does not have multitasking!! Such a waste!!
If you want to do any other task then you have to stop the existing task and go to the other and then after you're done you will have to start the 1st task all over again..!!
Such a waste!!
20. aditya.k (Posts: 298; Member since: 10 Mar 2013)
Lol. There is multi tasking actually! Don't post something without knowing it for sure! :@
36. jibraihimi (Posts: 482; Member since: 29 Nov 2011)
There is multitasking...... What do you think Fastlane is for.....??? Don't make fun of yourself, and post comments without having any knowledge...........
44. Sangeet (Posts: 222; Member since: 21 Apr 2012)
Sorry everyone.. I found out after posting it that it has multitasking..
I am extremely sorry as i don't post crap like these ever, it was mistrakenly
Can anyone tell me how to remove my comment as it was a mistrake..
47. aditya.k (Posts: 298; Member since: 10 Mar 2013)
That's the thing here! You can't remove your comment maybe unless you report your own comment! :/
14. aditya.k (Posts: 298; Member since: 10 Mar 2013)
They will be releasing a phone with 3G support later, is what I heard! Also wanted to know if the other phones of the Asha series gets the update to this UI.?
15. sbw44 (Posts: 198; Member since: 04 Dec 2012)
Such a cheap,sleek,stylish looking device and PA bash it with negative stuff like "has no auto-focus and no flash. Internal storage is very limited. Of course, specs like these will not impress anyone who has ever laid hands on a modern smartphone"
WTF are you expecting for a $99 smartphone? at least the UI looks fresh and fluid!
29. tashreef (Posts: 474; Member since: 24 Nov 2012)
look who's saying cheap!!! aah samsung fanboy...
Keep that to yourself buddy... That's your Tagline ....
19. KiranPAUSER (Posts: 69; Member since: 15 Feb 2013)
Nice phone. Evolviton will make s40 the greatest low end os:)
23. aaron12345 (Posts: 9; Member since: 29 Jun 2012)
I think Nokia should make a 4/5" flagship device but I think they should follow a strategy,
* They change to windows phone ( which they have already done) to invite more customers and improve reputation
* then while there with windows phone, develop and invent an innovative operating system,
* when they have a good reputation and a good operating system, start bringing out new phones with the new os, when their existing customers see the new devices they will be curious and may want to buy the new devices.
This is the strategy that nokia should follow, although windows phones good and all, I know Nokia can make their own operating system, but they shouldn't make it yet, give it time and then they might
30. kkk15 (Posts: 1; Member since: 08 May 2013)
New OS with cute and colorful design. i love it.
31. shreehari (Posts: 45; Member since: 10 Mar 2013)
colour colour what color minching minnching colour colour this will definitely sale really good
32. GeekMovement (Posts: 1135; Member since: 09 Sep 2011)
I like Nokia. They're models from low end to high end impresses me.
34. xperiaDROID (Posts: 3742; Member since: 08 Mar 2013)
Well done Nokia! This is the sexiest touch screen feature phone yet!
Excellent Nokia! x)
35. xperiaDROID (Posts: 3742; Member since: 08 Mar 2013)
*Sorry about that, it should be "This is the sexiest budget-friendly SMARTphone yet!"
Excellent Nokia! x)
38. aco96 (Posts: 150; Member since: 12 Oct 2012)
This UI looks great. Much improved than the one on Symbian devices
40. Adler374 (Posts: 4; Member since: 07 May 2013)
hopefully it sounds as awesome as the Asha 311. Best music quality I've heard on a phone, especially in this price range. Sounds even even better than my iphone 5. I'm being subjective of course.
And hopefully they add 3G in an updated version.
48. aditya.k (Posts: 298; Member since: 10 Mar 2013)
Asha 311 has really good sound quality. And its also loud! My mom has it. :D
41. spideyhead256 (Posts: 148; Member since: 05 Nov 2012)
looks quite cute =P might buy this to use as an mp3 player.hope it supports 5 or 10 band equalizers (old symbian phones had pretty good audio quality and equalizers)
46. grapeseed87 (Posts: 84; Member since: 13 Mar 2013)
When they come out with a touchscreen/ qwerty version with 3G for US markets, I would definitely get this over droid ANYDAY!
49. Arthurhkt (Posts: 43; Member since: 19 Apr 2012)
Everytime when i saw Nokia release new Asha phone, it make me feel kinda sad and happy, i am sad because why not Nokia use Symbian as their Asha series OS?(Although i heard someone said before due to Symbian code was to messy or etc...) and i felt feel happy because from these Asha it seem like it remind me that some how Symbian and MeeGo(Nokia Ver) was still alive, cause their UI seem mix up from both, and i don't mind pay higher price if the phone comes with camera flash or wifi hotspot, but still it still a amazing phone on such a price, good luck Nokia, all the best :)
52. dexter_jdr (Posts: 832; Member since: 28 Jun 2012)
ITS A FACKING 99$ PHONE! WHY YOU COMPLAIN SO MUCH ON SPECS PA???
59. reindeer_nation (Posts: 14; Member since: 31 Jan 2013)
add instagram and I'll get it. probably wont happen though.
60. MC1123 (Posts: 1210; Member since: 12 Nov 2012)
i like the interface but come on! 3"? and still s40?
oh my gosh nokia! bring something better on the low end market! stop making like it looks like a low end phone!
features are good like that fastlane but still no multitasking! low end market is as demanding as high end market you know! thats why these cheap android keep arriving all the time with dual/quad core and 1 GB of RAM!
again, at least merge some symbian code to that asha OS so that it can run symbian apps (.sis or .sisx) and with a REAL multitasking!
a good phone for those brainless minds though,they dont know what is a smartphone, they look good but featurephone that nokia market as a smartphone!
symbian is SMARTPHONE AND SMARTERPHONE!
62. Alex123 (Posts: 133; Member since: 17 Oct 2012)
I love it but still problem with the small screen. I always dream that Nokia will enlarge the screen of its Asha phone to at least 3.8 up. however this phone is very fantastic!
63. TieuLaLa (Posts: 5; Member since: 09 May 2013)
Someone pls tell me, is it a smartphone ? 99$? Nokia will be a Hitman :(