New racing-themed Angry Birds Heikki game coming June 18th
Share:
Rovio and Formula 1 racing car driver Heikki Kovalainen have teamed up to offer Angry Birds Heikki, a racing car-styled version of the popular game. Angry Birds Keikki will launch on June 18th and Rovio has put up a website (see sourcelink) that allows you to spread the word via social networks like Google+, Twitter and Facebook. There are also links to Heikki Kovalainen's personel web site, YouTube videos and more.
The dynamics in the mobile game market have changed a bit lately thanks to the rise of Draw Something. The latter was the centerpiece in Zynga's $180 million purchase of OMGPOP and quickly became the number one free and paid app in 80 countries although recent stats show that the number of average daily users for the Pictionary-esque game is in decline. Still, the previous Angry Birds game, Angry Birds Space, was downloaded 50 million times in just 35 days.
While the hookup with Angry Birds would seem to provide a boon to the racer's merchandise sales, he does have something to offer Rovio as well. This weekend at the inaugural Formula 1 event in Melbourne, Australia, Kovalainen will be donning an Angry Birds covered helmet. Rovio's Harri Koponen, the executive vice president of consumer products said, "The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise."source: AngryBirdsHeikki via PCMag
 |
Angry Birds Heikki will launch June 18th |
While the hookup with Angry Birds would seem to provide a boon to the racer's merchandise sales, he does have something to offer Rovio as well. This weekend at the inaugural Formula 1 event in Melbourne, Australia, Kovalainen will be donning an Angry Birds covered helmet. Rovio's Harri Koponen, the executive vice president of consumer products said, "The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise."
"It's the first time that I've partnered with a
gaming company, and it fits with my larger focus on partnering with
unique brands. As a Finn, I'm also
happy to be backing a Finnish company on a global platform. Most
importantly, I'm a big Angry Birds fan!"- Heikki Kovalainen
Share:
Dish’s LTE network won’t see the light of day until at least 2016 
3G FaceTime may be a reality very soon 
-
Nokia Lumia 925 hands-on
-
LG Optimus F3 pictured, detailed for Sprint
-
Alleged Samsung Galaxy S4 Active photos show rugged yet slim chassis
-
Make your Samsung Galaxy S4 sound better with Adapt Sound
-
Yahoo's board agrees to $1.1 billion acquisition of Tumblr
-
Parting images and wrap-up from the last day of Google I/O
7 Comments
1. JcHnd posted on 18 May 2012, 17:10 1 0
Cool... but why would a bird need to drive if they fly?
6. jellytime posted on 19 May 2012, 13:13 2 0
Why would birds need a slingshot if they can fly?
3. Zylam posted on 18 May 2012, 20:49 1 0
Kovalainen had been wearing the Angry Birds helmet for the last few races, makes sense Rovio would make a game,
gotta say i dont really care about Angry Brids but getting them in F1, thats pretty smart sure as hell raised a few heads,
Imagine if they got Seb to wear a Angry Birds helmet, wouldnt last long since he likes to change his helmet every single race,
Maybe Jenson would be happy to
7. BomberXL posted on 20 May 2012, 19:13 0 0
birds that charge, explode, lay eggs, and multiply, add go carts, idk.. maybe mario cart-esque? only time will tell
