Zynga's $180 million purchase of OMGPOP and quickly became the number one free and paid app in 80 countries although recent stats show that the number of average daily users for the Pictionary-esque game is in decline. Still, the previous Angry Birds game, Angry Birds Space, was downloaded 50 million times in just 35 days.
While the hookup with Angry Birds would seem to provide a boon to the racer's merchandise sales, he does have something to offer Rovio as well. This weekend at the inaugural Formula 1 event in Melbourne, Australia, Kovalainen will be donning an Angry Birds covered helmet. Rovio's Harri Koponen, the executive vice president of consumer products said, "The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise."