Number of Draw Something players starts to plunge

Number of Draw Something players starts to plunge
It was a meteoric rise for the Pictionary-esque mobile game Draw Something. In March, the number of daily users rose from 1.7 million to 14.6 million and developer OMGPOP was bringing in $250,000 daily from the game. Those kind of numbers got the attention of publicly traded Zynga which paid $180 million (plus $30 million in an employee retention pool) to buy OMGPOP. The app was downloaded a record 50 million times in 50 days while users have created over 6 billion drawings at a rate of 3,000 per second. Like a red hot stock, Draw Something had incredible momentum behind it and it looked like it would continue to show amazing growth in the number of users. It became the number one free app and the number one paid app in 80 countries, spanning the globe.

But nothing rises forever and it looks like Draw Something has peaked. Figures from AppData show that the number of users that get to the game via Facebook has dropped from 14.3 million to 10.4 million. Of course, this is not the total number of daily active users of Draw Something, just those who connect via Facebook. But it still represents a pretty big decline in daily users over the course of a month. A look at a graph showing this decline tells the story rather well (while also reminding us of RIM's stock chart).

So what will Zynga do? Part of the problem is that more and more users have gone through all 900 words (in the paid version) and for those who have gained access to all of the colors, collecting the coins seems a waste of time. Considering the amount of money that Zynga has paid for the game, an update with new words and features needs to be sent out soon. Time is of the essence here because if there is one thing that is obvious, it is that the mobile game market is made up of fickle users who have the same ability to focus as an ADD patient has, and once they stop playing a game, they head to the next hot time-killer and don't return. That doesn't bode well for Zynga.

source: Androinica, AndroidGuys


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9 Comments

1. Dameon

Posts: 32; Member since: Mar 06, 2012

it just got boring for me just as a lot of mobile games do for me. it has my interests for awhile but after a week or 2 i just get bored of it.

5. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

Yep, this is why mobile gaming industry will never replace the video game industry and why tablets will never replace pcs. They may be fun and something new to try, but they just don't have the same functionality. A game like angry birds or temple run will never compare to modern warfare 3 or skyrim.

8. JeffdaBeat unregistered

I don't know if that is really true. People used to say that about PC gaming vs. consol gaming and we see how that turned out. As more and more people become mobile, you're going to see better games on the mobile platform. When I played N.O.V.A. for the first time, it changed my entire view on what the future of games will be right on my cell phone. Dead Space is another (which still managed to scare the crap out of me). I think everyone will have their preference...and right now mobile games are basic. But people will expect more after a while...just like they did with their smartphones ;-)

9. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

i played it for 6 times and after that... my wifi broke down and stopped... and it is hard to draw if you dont have stylus. give the game 3 months and it will be down. another angry birds-like-scale-of-popularity game will emerge

2. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Like all mobile games, they are only for short bursts and that's about it. They have to keep changing things up to keep it fresh and new especially considering the casual minded market who just like new shiny things. I played that game like 5 times but i can't be bothered because it's not that interesting to me.

3. -box-

Posts: 3991; Member since: Jan 04, 2012

It doesn't have the staying power of board games (like Words With Friends) because of the limitations, low word count, and also the hard-to-guess (or made up) words. ladygaga, skrillex, asterix, etc. I still pay it, but I have a few drawings that went out and haven't been answered yet

4. JcHnd

Posts: 283; Member since: Apr 30, 2012

I deleted it today actually... all the players I was having matches were stuck... so it was boring not to have somebody to play this...

6. theruleslawyer

Posts: 108; Member since: Apr 23, 2012

You have to have the right group of people to play with. I play mostly with my animator friends. They're all people doodling all the time anyways. This just gives it focus.

7. SavageLucy42

Posts: 211; Member since: Mar 24, 2011

I love the game, but I do wish there were more words. I have the free version, but if the pay version allowed you to enter your own words I could see paying for it. Also once you've got all the colors, why not new brushes/effects?

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