Number of Draw Something players starts to plunge
it looks like Draw Something has peaked. Figures from AppData show that the number of users that get to the game via Facebook has dropped from 14.3 million to 10.4 million. Of course, this is not the total number of daily active users of Draw Something, just those who connect via Facebook. But it still represents a pretty big decline in daily users over the course of a month. A look at a graph showing this decline tells the story rather well (while also reminding us of RIM's stock chart).
So what will Zynga do? Part of the problem is that more and more users have gone through all 900 words (in the paid version) and for those who have gained access to all of the colors, collecting the coins seems a waste of time. Considering the amount of money that Zynga has paid for the game, an update with new words and features needs to be sent out soon. Time is of the essence here because if there is one thing that is obvious, it is that the mobile game market is made up of fickle users who have the same ability to focus as an ADD patient has, and once they stop playing a game, they head to the next hot time-killer and don't return. That doesn't bode well for Zynga.
source: Androinica, AndroidGuys