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New ad for the Apple iPhone 5 highlights "Do Not Disturb" feature

Posted: , by Alan F.

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New ad for the Apple iPhone 5 highlights
It's the 7th game of the NBA finals and there you are on the court at the American Airlines Arena, wearing your Miami Heat jersey. Time is running down and as you move closer to the hoop, totally undetected by the Clipper's defense, you notice LeBron James giving you a subtle nod of the head. It's the signal! You grab the pass from LeBron and are about to slam the ball in the hoop for the title-winning basket when...you hear your Apple iPhone 5 ringing, waking you up from a great dream.

Your dreams don't always have to be interrupted by your Apple iPhone. A feature called "Do Not Disturb" is the highlight of a new ad for the device. The application allows you to block calls for a pre-set period of time from everyone except certain numbers that you select. After all, some phone calls are worth interrupting a great dream to take.

In the new ad from Apple, you happen to be playing table tennis with the Williams sisters (and kicking their butt), which is something that you wouldn't want to be interrupted doing. What dream would you hate to see interrupted by your ringing handset?

source: YouTube via TUAW

46 Comments
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posted on 02 Jan 2013, 01:59 15

1. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


DND app already there on googleplay for Android.

posted on 02 Jan 2013, 02:42 4

6. anywherehome (Posts: 971; Member since: 13 Dec 2011)


many years....but on iPhone it hasn't been working since 1.1.2013 :-D
Almost every Apple software is like 20 year ago.....just an icon board
unfortunately they have so many illogical fans......so easy to influence them:
www.youtube.com/watch?v=rdIWKytq_q4
:-D

posted on 02 Jan 2013, 04:13

24. bachelorrn0121 (Posts: 57; Member since: 13 Jul 2012)


Not all apple ad is cool.. Look at the comments and the like bar.. Poor ifans treat them like idiots..

http://www.youtube.com/watch?v=Ekmok6iSS6g

posted on 02 Jan 2013, 03:27 7

14. darac (Posts: 2156; Member since: 17 Oct 2011)


S3 has it built in. The blocking mode.

This kind of shows how Apple is getting desperate. Advertising such a feature like it's something special. Oh wait..

posted on 02 Jan 2013, 04:06 1

18. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


That feature debuted in ios6. Samsung added it as an update, after apple already had It. U r wrong. Watch YouTube buddy

posted on 02 Jan 2013, 04:08 1

20. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


And blocking mode is poorly implemented as it still allows the phone to vibrate. Sammy copied apple on that one. Watch YouTube buddy.

posted on 02 Jan 2013, 04:58 5

25. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


They are just advertising what they have copied from Android ... first it was panorama and now this :)

posted on 02 Jan 2013, 05:16

27. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


They didn't copy this from android, and android has copied apple too. Anyways who's cares who copies who they all do it. And how does the copying benefit u, other than giving u ammo to act like a little simple minded kid on PA?

posted on 02 Jan 2013, 11:24

40. cripton805 (Posts: 944; Member since: 18 Mar 2012)


I just have to comment that this too was around before iOS and Android... So anybody arguing about this is wrong.

posted on 02 Jan 2013, 13:20

42. jaoowolabi (Posts: 201; Member since: 07 Jun 2012)


so youre saying apple copied panorama.....

posted on 02 Jan 2013, 04:07

19. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


Apple had already as an integrated feature in June iOS 6 release

posted on 02 Jan 2013, 05:01 6

26. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Which broke on new year eve :)

posted on 02 Jan 2013, 05:17

28. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


Well it worked not to well on my gnote 2 which I returned two days after Xmas

posted on 02 Jan 2013, 14:13 2

44. Droid773 (Posts: 27; Member since: 22 Dec 2012)


Works great on my Note ll and Galaxy S3.

posted on 02 Jan 2013, 15:23

45. SleepingOz (unregistered)


He's just a butthurt fanboy.

posted on 02 Jan 2013, 02:06 12

2. ama3654 (Posts: 249; Member since: 27 Nov 2012)


LOL Apple has become a laughing stock now, I guess their iDevice was not able to notify them that DO NOT DISTURB has been reported faulty....

posted on 02 Jan 2013, 02:20 9

3. Smart (Posts: 76; Member since: 20 Aug 2011)


Thank God I dont have this on my phone.....The other day I was dreaming that I was about to buy an iphone 5......a friend called up........

Saved me from a nightmare.......

posted on 02 Jan 2013, 04:09 2

21. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


Dumb...

posted on 02 Jan 2013, 05:37 1

29. bipinm (Posts: 122; Member since: 07 Oct 2012)


yes...we know..

posted on 02 Jan 2013, 02:33 5

5. ray77 (Posts: 121; Member since: 17 Nov 2012)


an it call that innovation LOL

posted on 02 Jan 2013, 02:50 2

10. tiara6918 (Posts: 1443; Member since: 26 Apr 2012)


They keep on advertising features their competitors had several years ago

posted on 02 Jan 2013, 02:59 1

11. Whateverman (Posts: 3225; Member since: 17 May 2009)


That was cute, but if I were having a dream that involved Serena Williams... We most definitely would not be playing Ping Pong! That woman is GORGEOUS!!!

posted on 02 Jan 2013, 03:17 2

13. jibraihimi (Posts: 695; Member since: 29 Nov 2011)


Is it same 'Do Not Disturb' feature which failed to work for majority of iPhone users on New year day.........???

posted on 02 Jan 2013, 21:23

46. Twisted247 (Posts: 243; Member since: 12 Oct 2012)


LoL yep same feature that failed on the new year. Same Day the add released TONS of iOS users reported their do not disturb feature wouldn't shut off at the designated time. LoL take a look here
http://www.tomsguide.com/us/iOS-Do-Not-Disturb-broken-bug-turn-off,news-16531.html#xtor=RSS-980

posted on 02 Jan 2013, 03:45 4

16. jsdechavez (Posts: 708; Member since: 20 Jul 2012)


New feature? Like Symbian had this for years...

posted on 02 Jan 2013, 04:10

22. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


Dude Symbian is dead. Nokia is about wp8 now

posted on 02 Jan 2013, 07:34 4

34. wassup (Posts: 565; Member since: 23 Jun 2011)


so when we say that the S3 has it, you say Apple had it first, when we say Symbian had it before Apple, you say it doesn't matter because it is dead? It does matter, you're just being a hypocrite.

posted on 02 Jan 2013, 09:18

37. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


No people who complain about who copy's who r hypocrites. I don't care who has it, jus give credit where it due. Apple had this before Samsung. That's it and that's all.

posted on 02 Jan 2013, 10:09 1

39. SleepingOz (unregistered)


And the old N-series had it before apple, so all the credits goes to Nokia.

"20. darkkjedii posted on 5 hours ago 3

And blocking mode is poorly implemented as it still allows the phone to vibrate. Sammy copied apple on that one. Watch YouTube buddy."

You must be the biggest hypocrite among us all then.
LMAO!

posted on 02 Jan 2013, 04:13 1

23. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


I love how the droiders flock to every apple article to hate on apple/iOS. It's funny how y'all hate apple so much that u have to remind everyone everyday with these non creative disses lol. Y even click the article...that shows how much apple is on your mind.

posted on 02 Jan 2013, 08:20

35. HouTexan (Posts: 315; Member since: 08 Jan 2012)


As if you make it any better by replying with the same "hater" comments over and over again. smh

posted on 02 Jan 2013, 09:19

38. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


Who do I hate on exactly lol. Post any link to an article with me hating... Please

posted on 02 Jan 2013, 05:42 1

30. bipinm (Posts: 122; Member since: 07 Oct 2012)


my sony c510 have that feature...i think k750 has that too...block all calls except the one on the list...

They dont have to brag about it like its an all new and great feature...thats all im gonna say...

posted on 02 Jan 2013, 06:56

33. darkkjedii (Posts: 11964; Member since: 05 Feb 2011)


Sony has nothing to brag about

posted on 02 Jan 2013, 13:55

43. SleepingOz (unregistered)


Only apple can, right? And you said you're not a fanboy. Seriously!

posted on 02 Jan 2013, 08:57

36. KingKurogiii (Posts: 5620; Member since: 23 Oct 2011)


i saw this on T.V. on the Hotel and thought it was pretty stupid. what an insignificant feature to showcase, this has been around on many phones for years.

posted on 02 Jan 2013, 11:27

41. cripton805 (Posts: 944; Member since: 18 Mar 2012)


My blocking mode is my power button. They can leave me a voicemail or a text. If they don't, then it must not be important.

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