Samsung unveils new tech aimed to take down Meta's and Apple's smart glasses

The new display tech can reach up to 40,000 nits of brightness and 5,000 PPI pixel density!

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While Apple is working on its first smart glasses, codenamed N50, the competition is moving fast. At the Augmented World Expo 2026 (AWE) in Long Beach, California, Samsung unveiled new RGB OLEDoS (OLED on Silicon) technology for smart glasses.

What's OLED on Silicon?



RGB OLED on Silicon is the next big thing in microdisplays. The method deposits light-emitting material directly onto a silicon wafer, with individual red, green, and blue subpixels without a color filter.



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This allows for very bright and crisp displays with great color reproduction, pixel density, and efficiency. The manufacturing process is also simpler, making the technology perfect for smart glasses and other augmented reality and mixed reality devices.

Samsung showed 1.4-inch prototypes with a brightness of 40,000 nits and a pixel density of 5,000 pixels per inch.



Samsung's first smart glasses?




At the expo Samsung showed a pair of prototype glasses, using a tiny 0.62-inch RGB OLEDoS display. The company is working on its own Android XR-powered smart glasses, expected to be officially revealed later this year.

What would make you buy a pair of AR glasses?
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Samsung teased features such as real-time translation, navigation, and weather updates on the prototype that the company showed at the AWE. The design resembles the familiar Wayfarer shape that Meta uses for its Ray-Ban Meta smart glasses and could be similar to the market product Samsung is gearing up to unveil.

The rumored Samsung smart glasses, codenamed "Glasses" (not very original, I know), are different from the leaked Samsung "Haean" prototype that allegedly uses microLED technology.

Where's the competition at?



Apple is pretty far behind when it comes to AR tech. The rumored Apple N50 smart glasses are expected to be just an extension to your iPhone with no built-in displays and no real AR functionality.

Meta is Samsung's biggest rival in this, as Google has been jumping on and off this AR train constantly in the past couple of years.

The company teased new AR glasses with real-life translation and other AI features a couple of years ago but then backed off, only to say it's actually working on something AR later on.

So, we don't really know. Samsung is in a good position to take a big chunk of AR market share. Especially in light of the latest controversy surrounding the Ray-Ban Meta smart glasses.

Are we finally on the verge of the promised AR revolution?



We've been waiting for the AR hype to produce something meaningful for years and years. I know I've been waiting. Ever since the first Google Glass prototype (which crashed and burned, as we all know), I've been following the technology up close.

Unlike VR, augmented reality offers one key advantage that could make the technology useful in real life. It doesn't disconnect you from the aforementioned real life in favor of a virtual one. And now it seems that the latest advances in display technology, along with the Android XR platform, could finally enable wider AR adoption.
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